Design principles
- 2. Balance - Weight These ‘Steam Punk’ broaches seem unevenly balanced however, when one looks closer we notice the objects are evenly placed and therefore seem evenly weighted. http://www.gracefultouch.us/broach2p.htm
- 3. Balance - Radial http://duldule.com/2011/04/the-building-design- of-moses-mabhida-stadium-by-gmp-architekten/ • The Moses Madiba Stadium is a great example of a perfectly balanced, radial design, it starts from a centre point and expands outwardly. The photograph below however is less balanced but one almost imagines invisible radial lines extending out the bottom of the image. http://www.flickr.com/photos/46926995@N06/ 5002078128/
- 4. Proportion - Distortion • In this image, the sun has been minimized by it’s distance from the figure, this is also accentuated by the hand placement of the person, making it look like they are holding the sun in his/her hands. http://www.insteadof.com/photogallery/Other/Family/p4.htm
- 5. Proportion - create symbolic meaning • In this top sculpture, symbolic http://www.mla significance is emphasized by the hanas.de/Gree ks/Mythology/H minimized earth on the back of erculesPortMer ion.html “Hercules” - giving a meaning of him ‘carrying the world on his shoulders’. The sculpture below is one of the “Venus of Willendorf” fertility symbols - her accentuated http://en.wikip breasts and stomach area edia.org/wiki/ Venus_of_Wil emphasize the notion of female lendorf fertility.
- 6. Repetition - Pattern • In this image, the repetition of the shapes in black and white create an almost mundane emotional quality which makes the clothing pop forward. http://shopstorezone.com/interior/clothing-store/the-interior- design-of-james-cameron-pop-up-store-by-universal-design- studio/
- 7. Repetition • In this top photograph one can see how repetition can be found in nature, the shapes created on the sand give the earth a puzzle quality through the continuous shapes.In the image below, one can see how repetition can be used in an animal’s camouflage. http://enchantingkerala.org/digital-photography- school/landscape-photography-10-tips-to-shoot-exotic- http://damncoolpics.blogspot.com/2009/01/animal- landscapes.php camouflage-pictures.html
- 8. Dominance - Focal point • The focal point here is in the centre of the piece, the light above the dog’s head emphasizes ‘this’ dog as being the dominant figure here. http://jfaccento.quicm.net/blog/tag/principles-of-design/
- 9. Dominance • In this top image, there are invisible radial lines directing to the the dominant figure, the zebra is also raised higher then the others drawing our eyes to it. In the following image, the dominant figure is the largest and her colouring is alternative to the rest of the piece which accentuates her dominance. http://blackcatbooks.com/category/art/ http://avabnd.redbubble.com/sets/10537/works/1405526-7- zebra-stallions-oil-painting
- 10. Contrast • Here, the ultra-modern circular structure is contrasting seriously as the rest of the pond is rather typical and earthy looking. http://www.decorfortheoutdoors.com/pond-fountains.html
- 11. Contrast • The object above has a spiky exterior whilst the internal looks smooth and almost soft. Below, this chair is separated into separate pieces, the bottom seems soft and bendy while the top looks rigid and hard. http://designfolio.co.nz/_blog/Design_Folio_NZ/tag/furniture/page/25/ http://www.feniture.com/the-zest-chair-of-hard-folds- and-soft-curves-by-nancy-chu/
- 12. Direction - Movement • In this piece one can see the direction in which the figure is moving, the loose paint work emphasizes this. http://www.graphicsart.org/tag/photos-of-movement-art/
- 13. Movement • The repetition in the top image creates the movement and shows the direction in which the figure is moving. The bottom image looks as though it is spiraling through the radial repetition. http://en.cubanfineart.com/Niko-Bayer/Image-Large- http://halfwaytothemoon.wordpress.com/ View/?imagenr=106434
- 14. Harmony • The soft lines and soft tones in this piece evoke a sense of stillness and tranquility . http://fineartamerica.com/featured/autumn-harmony-leonard-holland.html
- 15. Harmony • Symmetrical shapes and patterns give an almost comforting feeling, especially with the pink and yellow in this image. The curvilinear lines in the image below also evoke a sense of harmony. http://harmony290.tripod.com/ http://www.aesop-art.com/art_for_peace/index.htm
- 16. Variety • In this piece there are different colours that have been used to bring in a sense of variety, it makes the piece more exciting and alternative. http://tophera.wordpress.com/2008/10/15/principles-of- design/
- 17. Variety • This piece has a variety of lines moving in different directions emphasized by the changes in colour. The piece below has a constant tonal quality but the differentiation in the shapes depict variety http://www.abstract-art-blog.net/2010/08/fridays- http://www.merello.com/modern-art.htm featured-abstract-artist-helena-cooper.html
- 18. Symbolic meaning • The ‘Statue of liberty’ has a purpose, it stands as a universal reminder of ‘freedom’, it embodies ‘hope’ for American citizens. http://www.newsinus.us/politics/statue-of-liberty-facts/
- 19. Symbolic meaning • This is the Irish ‘Claddagh’ symbol - a symbol signifying loyalty and love. Below is an engagement ring made in the symbol, this would be a symbol of a ever lasting love and loyalty to partners. http://www.dvb.ie/Merchant2/merchant.mvc?S creen=PROD&Product_Code=S2705&Categor http://www.istockphoto.com/stock-illustration-6338416-claddagh-irish-symbol.php y_Code=White-Gold-Claddaghs
- 20. Composition • In this piece the composition and placement emphasize a sense of depth, even though the piece is only created in black, the placement evokes a sense of loneliness. http://claralieu.wordpress.com/category/ink-drawings/page/3/
- 21. Composition • The top piece’s composition is held together by the similarities in the shapes, this is alternative to the picture below witch is held together by tonal variants and similarities. http://www.principlesofnature.net/gallery_of_selected_art_works/magic_square http://www.allposters.com/-sp/Aniseed-Composition- _painting_based_on_math_and_geometric_scale_structures.htm Posters_i1665670_.htm
- 22. Thank you