This document discusses various design principles including balance, proportion, repetition, dominance, contrast, direction, harmony, variety, symbolic meaning, and composition. It provides examples of each principle with images of architecture, art, jewelry and more. Balance is demonstrated through examples of a house, flowers, and jewelry. Proportion is shown through statues, a swimmer statue, and large flowers. Repetition is visible in bicycle wheels, triangles, and circular jewelry. Dominance uses lighting, color, and gestures to draw the eye. Contrast employs size, texture, light and dark. Direction is conveyed through curved lines, architecture, and ring design. Harmony and unity are achieved despite variety in shape and elements. Symbolic meaning is represented by