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Design process
By ConnorWest
Advert
Therightimagewasgoing
tobemyadvertisement
posterbutIbelievedthatI
coulddothatbetterandsoI
didsomemarketresearch
andimprovedit,whichis
theleftimage.Ibelieved
thattheoriginalwastoo
plainandbelievedthatwith
myskillsIcouldeasilymake
itmoredetailedandmakeit
lookmoreprofessional.
So I started with the original
image and then decided to
remove everything apart from
the main image because I
believed that the image I took
of Jimmy Hill was effective as it
told the audience what the
documentary is about and is
the first thing that the
audience would see.
I decided to edit the
image as in the
original it wasn’t
edited at all and I
thought that with
some effects it
would make the
image stand out
more.
I thought that I needed to put
information about the
documentary onto the
advertisement poster as this is
how people will find out about
the documentary.
I put an effect on
‘Friday 9pm’ as this
is the most piece of
information as it
tells the audience
when its on and I
also put the BBC
One logo on as it
shown what
channel it is on.
I then put my production logo on
the advertisement poster as it
shown that it is an original
documentary and shows that it is
our own.
I then decided to add a headline to
attract the audience, alongside the
headline I used sub headlines so that
they would make the advertisement
poster look better and add a bit
more detail into the poster.

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Design process