Design Proposal 2017
- 1. Corporate Identity, Website Development, & Social Media Impact Proposal For
- 3. Interactivo Gulf is one of the fastest growing digital agency in Kingdom of Bahrain, helping many businesses with branding, corporate identity, profiling, web & mobile development, animated videos and promotional content across the Globe. Being specialized with the corporate identity, Interactivo Gulf would like to present a complete well-researched proposal for Jasmi’s Co As being new entrant in Franchising business, there are many factors that Jasmi’s Corporation needs to consider in order to cater more brands on board. Being in food convenience business, there are few things that are essential for the success and getting extra benefit over the competitors to have a website that have all sleek, simple and informative elements in a way that can explain the business in a better way. Here are the few elements that Interactivo Gulf would like to help your new business with.
- 4. REBRANDING Rebranding is the way to define things in more advanced way than before. All big Groups go through the rebranding process to cope with the advanced standards. It also helps in defining new goals and overcoming the challenges in the current market with the help of new tools. Here are few examples of Re-branding
- 5. REBRANDING For Jasmi’s Corporation, Interactivo Gulf would like to present Re-branding services to cope with the latest market trends and gaining more clients. The current logo for Jasmi’s Corporation is: Interactivo Gulf will come up with all latest font elements such as; Jasmi’s Corporation™ Jasmi’s Corporation™ Jasmi’s Corporation™ Jasmi’s Corporation™ Jasmi’s Corporation™ Jasmi’s Corporation™ * All the elements are just an example to demonstrate branding process. These suggestions are provided on the basis of our veteran brand strategists suggestions for Jasmi’s Corp
- 6. REBRANDING Interactivo Gulf knows that Re-branding might not be as simple for Jasmi’s Corporation to go with as there might be a lot of printed material will also be needing to be re-vamped. So rebranding is completely optional. JASMI’S CORPORATION COMPETITORS VS *Based on the research done by strategic team for major competitors
- 7. WHAT COMPETITORS ARE DOING Competitors are focused on all the ends from developing regional based websites for the franchises to the social media. Interactivo Gulf would like to propose Jasmi’s Corporation to do the same for all of their brands. WHAT JASMI’S CORPORATION SHOULD DO TO BOOST SALES *Based on the research done by strategic team for major competitors On the basis of our analysis, following areas are needing IMMEDIATE attention for both clients and consumers: • Website Re-vamping (Parent Company) • Website Development (Subsidiaries) • Social Media Marketing (Parent & Subsidiaries) • Digital Marketing (Both for Parent & Subsidiaries) • Corporate Profile Development (Clients)
- 8. CURRENT WEBSITE PROBLEMS Interactivo Gulf have ran in depth audit for the website of Jasmi’s Corporation. There are following problem areas we have detected. Social media buttons are not working Website is not mobile compatible Last website update was in 2011 (4 years back)
- 9. CURRENT WEBSITE PROBLEMS Many Parts on the website are still not functioning at all. Map is not working Placing an order tab is coming soon news is not working All these areas are not functional
- 10. ON GOOGLE (OVERALL PRESENCE) On Google, Company Links have been places well but the problem with an icon and no office details are major problem that might be faced by the prospect clients
- 11. ON SOCIAL MEDIA (OVERALL PRESENCE) Multiple pages for Jasmi’s Corporation and Le Chocolate page is in-active Problem Areas • Audience is not engaging with the content on the page • Low number of reviews • No Check-ins • Multiple pages confusing audience • Last post done over 1.5 months
- 12. ON SOCIAL MEDIA (OVERALL PRESENCE) LE CHOCOLATE Le Chocolate is one of its own kind place with great ambience. We being team at Interactivo Gulf love to go out there as the place literally have a great quality food available. The problem when comes to online world that Le Chocolate might be loosing a lot of customers being not active on Social Media. Remember! Social Media is not about posting pictures. It is a Greatest source of gaining more customers by spending a very little on marketing. Last post was made on June 18th 2015 NO. OF CONCERNS BY AUDIENCE/PROSPECTS
- 15. WEBSITE Jasmi’s Corporation needs an online platform to engage with visitors and persuade them to do business with it. However, you won't be able to accomplish these goals if your website blends in with all the other bland business sites your visitors are accustomed to navigating away from. GOALS & OBJECTIVES: ITEMS DESCRIPTION Website Design & Architecture Homepage Online Reservation Contact Form Locations Map Design for the website by taking care of all branding elements for jasmi’s corporation Development & Coding for the website Homepage with all sliders of the restaurant overall environment Page for online reservation that can get integrated with the existing system so that patroons can reserve their table for special events Patroons/Customers can place delivery orders through contact menu. Location map to help customers to reach their favorite restaurant SEO Integration SEO Pack integration will help in digital marketing strategy to align the links on google. Strategy will aid: - Overall Internet Presence - Ensuring the custom searches to encourage patroons to try - Bringing more audience to the website and fan page on Facebook - Analytics, Google + Aligning links + Back linking + White Hat SEO Estimated Website Price BD 700
- 16. WEBSITE SPECIFICS Interactivo Gulf will keep all the necessary web presence elements strictly in view and produce following things for Jasmi’s Corporation website: Domain maintenance Hosting maintenance Cloud backup for the website Appropriate theme creation Adjustability of all sizes of devices including mobiles and iPad. Scheduling regular website overall maintenance Categorizing Audience Platform Supported Version Tools & Technologies WordPress Desktop, Mobile, Tablet PHP, CSS, JS Development Methodology Project Management Process Agile Project Management Portal Provided by Interactivo Gulf Sprint Length 2 week PLATFORM VERSIONS SUPPORT DEVELOPMENT METHODOLOGY
- 17. QUALITY ASSURANCE WEBSITE Quality Assurance Procedure Executed on Interface Testing Each Sprint Usability Testing Each Sprint Functional Testing Each Sprint Performance Testing Each Sprint Security Testing Each Sprint Code Reviews Daily Regression Testing Application Completion AD-ON FREE SERVICES • 1 Year Website Support & Maintenance • Google Optimized Platform • Email Accounts on domain name • Domain hosting 1 Year free subscription
- 18. SOCIAL MEDIA MANAGEMENT Interactivo Gulf will help with being an active company on social media so that your audience will be able to communicate and help you understanding the needs. Keep your audience updated with latest corporate happenings, events, achievements, awards and many more. Social media is also the best tool to evaluate the trends within any business and help in adapting those trends in fast pace. SUGGESTED SOCIAL MEDIA PLATFORMS FOR JASMI’S CORPORATION
- 19. BD 250 BD 300 BD 350 * Custom packages are also available according to the need
- 20. SEO PACKAGE SILVER GOLD PLATINUM BD 150/Month BD 200/Month BD 250/Month Web Analysis No Of Keywords 10 20 40 Pre SEO Check ✓ ✓ ✓ HTML Corrections ✓ ✓ ✓ Crawler Compliance Implementation ✓ ✓ ✓ Google XML Sitemaps ✓ ✓ ✓ Google Panda Check ✓ ✓ ✓ Google Analytics Analysis ✓ ✓ ✓ On Page Optimization Optimizing All Meta Tags If Required ✓ ✓ ✓ Robot Txt Optimization ✓ ✓ ✓ Optimizing Site Directory Structure And Navigation ✓ ✓ ✓ Image Optimizations 10 20 As per Requirement Anchor Tag Optimization 15 30 As per Requirement H1/ H2 Tag Optimization ✓ ✓ ✓ Existing Content Optimization ✓ ✓ ✓ Creation Of New Optimized Pages (If Required) ✗ 10 15 DIGITAL MARKETING * Custom packages are also available according to the need
- 21. URL Mapping ✓ ✓ ✓ URL Rewriting ✗ ✓ ✓ Xml Sitemap Optimization ✓ ✓ ✓ Google Analytics Webmaster Set Up ✓ ✓ ✓ Content Syndication And Optimizations Keyword Oriented Blog Creations 2 4 8 Keyword Oriented Article Creations 4 6 10 Press Release Writing 1 3 5 Website Content Publications ✗ 10 15 Home Page Content Publications ✓ ✓ ✓ RSS News Feeds Submission ✗ ✗ 50 Technical Audit Report Keywords Analysis Report ✓ ✓ ✓ Competitive Analysis Reports ✓ ✓ ✓ Cross Browser Compatibility ✓ ✓ ✓ Website Load Time ✓ ✓ ✓ Checking The Page Size ✓ ✓ ✓ Check The Broken Links ✓ ✓ ✓ Duplicate Content Checking ✓ ✓ ✓ RSS Feeds ✗ ✗ ✓ W3c Validations ✗ ✗ ✓ SEO PACKAGE SILVER GOLD PLATINUM DIGITAL MARKETING * Custom packages are also available according to the need