Design Sprint Overview
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The document outlines the Design Sprint methodology, developed at Google, to quickly address big problems and test new ideas within a five-day framework. It emphasizes the importance of integrated, multi-perspective teams and iterative development to achieve valid solutions while minimizing risks associated with traditional product development cycles. The Design Sprint process includes mapping customer journeys, skimming solutions, prototyping, and testing prototypes with users to gather essential feedback.
Design Sprint Overview
- 1. © Oliver Morbach, pro.q.it Management Consul:ng GmbH* How to solve big problems and test new ideas in just five days 1
- 2. © Oliver Morbach, pro.q.it Management Consul:ng GmbH* Design Sprint invented at Google and perfected over more than 10 years applied in more 150+ cases, i.a. at Google, Uber, Airbnb, Dropbox, Facebook, McKinsey, IDEO, VISA also used at Lufthansa, adidas, zalando, e-on, ebay, RedBull, ING, LEGO 2
- 3. © Oliver Morbach, pro.q.it Management Consul:ng GmbH* Traditional Product Development Risk 3 Corridor of valid solutions Changes in customer demand, competition, market Specification Design Development LaunchProduct Idea Solution obsolete after XX months xxxx weeks xxx weeks xxx weeks xxxxx weeks xxx weeks Various departments involved in alignment / handovers Mostly not included after specification !
- 4. © Oliver Morbach, pro.q.it Management Consul:ng GmbH* Design Sprint: Get to valid solutions fast! 4 Changes in customer demand, competition, market 5 days 2-4 weeks Step 1 Step 2 Step 3 Step 4 ! ! ! ! Incremental value delivery with every step 2-4 weeks 2-4 weeks 2-4 weeks Integrated, multi-perspective teams Design Sprint Iterative development and launch Ongoing integration of changes Corridor of valid solutions
- 5. © Oliver Morbach, pro.q.it Management Consul:ng GmbH* set the right course get answers to essential questions fast boost projects (anew) by fresh approach Design Sprint in order to … … before lots of time and money are spent in vain. 5 ⁉ "
- 6. © Oliver Morbach, pro.q.it Management Consul:ng GmbH* Design Sprint Overview 6 Mon Tue Wed Thu Fri !? !" ‼# To Do‘s Sprint Team Facilitator Challenge 1 week fully blocked Mon-Thu 10 a.m. to 5 p.m. Fri 9 a.m. to 5 p.m. 3 Results
- 7. © Oliver Morbach, pro.q.it Management Consul:ng GmbH* 1 Challenge + 7 People + 1 Facilitator 7 !? How do customers like the new idea? Which essential questions need be answered? Where to invest time and money? Decider Finance Specialist Marketing Specialist Customers‘ Advocate Technology Expert … Designer + + Moderator
- 8. © Oliver Morbach, pro.q.it Management Consul:ng GmbH* 1 Week in a Proven Process 8 Map Customer Journey Decide on key moment Sketch solutions No decisions Decide on best solution Develop storyboard for winning solution Build realistic prototype As many details as necessary, not more Prototype Test: Interviews with five customers Capture insights Monday Tuesday Wednesday Thursday Friday ✔
- 9. © Oliver Morbach, pro.q.it Management Consulting GmbH* 3 Results from Design Sprints 9 !" ‼# To Do‘s Answers to essential questions Customers like the new product, the most important thing is … Customers don‘t like the product, because … Customer feedback and improvement ideas „I am thrilled by…“ „This I would like different…“ „This part I did not like at all…“ „I did not get the point on …“ „I wish to get …int the future“ Decision support where to invest time and money ‼ # To Do‘s "
- 10. © Oliver Morbach, pro.q.it Management Consul:ng GmbH* Ready for Your Design Sprint? Get in touch! Oliver Morbach oliver.morbach@proqitconsult.com +49 151 19 11 63 03 Coach for agile teams und organisations 10 pro.q.it Management Consulting GmbH Hauptstraße 63 • 76835 Roschbach / Deutschland Tel: +49 (0) 6323 9 38 96 03 • Fax: +49 (0) 6323 98 93 67 • Mobil: +49 (0) 151 19 11 63 03 Geschäftsführer: Oliver Morbach • Sitz der Gesellschaft: Roschbach Amtsgericht Landau i.d.Pfalz HRB 32129 • USt.ID-Nr. DE312190348 E-Mail: oliver.morbach@proqitconsult.com • Web: www.proqitconsult.com Bridging to the digital future: Innovation through diversity of perspectives. Incremental value delivery with every step. Get to valid solutions fast! *© Oliver Morbach, pro.q.it Management Consulting GmbH, based on and using material from „Sprint: How to solve big problems and test new ideas in just five days“, Jake Knapp with John Zeratsky & Braden Kowitz from Google Ventures, Transworld Publishers, London 2016 and ressources of the website thesprintbook.com