Design tips for business communications
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This document provides tips and advice for good design. It includes several quotes from designers emphasizing that design is inevitable and must have good content. The document then lists the key elements of good design as: 1) Good Content through editing, establishing hierarchy and using high-quality materials, 2) Good Layout with a focal point, spacing, color and creativity, and 3) Good Typography through hierarchy, alignment, spacing and appropriate fonts. It also provides some resources for images, charts, colors and fonts. The overall message is that good design requires good content, layout and typography.
Design tips for business communications
- 2. DESIGN Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all. — Douglas Martin
- 3. GOOD DESIGN
- 4. GOOD DESIGN Content precedes design. Design in the absence of content is not design, it’s decoration. — Jeffrey Zeldman
- 6. 1. Good Content Edit, edit, edit Establish hierarchy Use high‐quality materials
- 15. GOOD DESIGN Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. — Charles Eames Design is as much an act of spacing as an act of marking. — Ellen Lupton
- 17. 2. Good Layout Focal Point Spacing Color CreaPvity
- 25. It is better to be good than to be original. — Ludwig Mies van der Rohe
- 26. GOOD DESIGN Good design goes to heaven; bad design goes everywhere. — Mieke Gerritzen
- 27. GOOD DESIGN 1. Good Content 2. Good Layout 3. Good Typography
- 28. 3. Good Typography Hierarchy Alignment Spacing Fonts
- 35. Font Resources adobe.com/type/ myfonts.com fonts.com
- 37. GOOD DESIGN Good design is a lot like clear thinking made visual. — Edward Tufte