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Designing a social computing strategy to attract Gen Yers

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Tim McAlpine

The document discusses the importance of targeting Gen Y (individuals born between 1980 and 1990) in social computing strategies for financial firms. It highlights Gen Y's significant online presence, their increasing share of online households, and their propensity to engage in online banking and apply for financial products. The report provides insights into effective marketing strategies that can attract this demographic, emphasizing the use of social media and authentic engagement.

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Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers
Designing a social computing strategy to attract Gen Yers

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