Designing and Building Culture at a Startup: Three Key Elements to Keep in Mind
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Rishi Dean shares insights on creating a startup culture based on his experiences with startups and larger companies. He emphasizes the importance of three tools for culture creation: purpose, people, and process, which must be consistent to foster an effective environment. Dean also highlights the motivating factors for knowledge workers and the challenges of managing remote teams and personnel issues.
![Rishi Dean
rishi@rishidean.com
www.rishidean.com
[ Three practical tools to help you ]
Boston College Carroll School of Management
September 15, 2010](https://image.slidesharecdn.com/rishideanstartupculture-101014004454-phpapp02/85/Designing-and-Building-Culture-at-a-Startup-Three-Key-Elements-to-Keep-in-Mind-1-320.jpg)
![Coordination
/
Attachment
Selection
Control
Star
Work
Potential
Professional
Engineering
Work
Skills
Peer
/
cultural
Commitment
Love
Fit
Peer
/
cultural
Bureaucracy
Work
Skills
Formal
Autocracy
Money
Skills
Direct
*Burton,
M.
D.
(2001).
The
company
they
keep:
Founders'
models
for
organizing
new
firms
[Electronic
version].
In
C.
B.
Schoonhoven
&
E.
Romanelli
(Eds.),
The
entrepreneurship
dynamic
(pp.
13-‐39).
Stanford:
Stanford
University
Press.
Rishi
Dean
–
www.rishidean.com
19](https://image.slidesharecdn.com/rishideanstartupculture-101014004454-phpapp02/85/Designing-and-Building-Culture-at-a-Startup-Three-Key-Elements-to-Keep-in-Mind-19-320.jpg)
![ Pink’s
motivating
factors
for
knowledge
workers:
Autonomy
Mastery
Purpose
[+
Camraderie]
Rishi
Dean
–
www.rishidean.com
21](https://image.slidesharecdn.com/rishideanstartupculture-101014004454-phpapp02/85/Designing-and-Building-Culture-at-a-Startup-Three-Key-Elements-to-Keep-in-Mind-21-320.jpg)
Designing and Building Culture at a Startup: Three Key Elements to Keep in Mind
- 1. Rishi Dean rishi@rishidean.com www.rishidean.com [ Three practical tools to help you ] Boston College Carroll School of Management September 15, 2010
- 2. Been on the ground floor of three startups, shaping Founding Team and growing them Been in big companies and little ones, and involved in Employee / Consultant different capacities with all Involvement types Seen the good, the bad, and the ugly Advisor / Mentor Made some many mistakes, which I’ll share, so you don’t have to Timing Past Present Rishi Dean – www.rishidean.com 2
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- 12. http://bit.ly/karaokecreativity Rishi Dean – www.rishidean.com 12
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- 19. Coordination / Attachment Selection Control Star Work Potential Professional Engineering Work Skills Peer / cultural Commitment Love Fit Peer / cultural Bureaucracy Work Skills Formal Autocracy Money Skills Direct *Burton, M. D. (2001). The company they keep: Founders' models for organizing new firms [Electronic version]. In C. B. Schoonhoven & E. Romanelli (Eds.), The entrepreneurship dynamic (pp. 13-‐39). Stanford: Stanford University Press. Rishi Dean – www.rishidean.com 19
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- 21. Pink’s motivating factors for knowledge workers: Autonomy Mastery Purpose [+ Camraderie] Rishi Dean – www.rishidean.com 21
- 22. http://bit.ly/startupevals Rishi Dean – www.rishidean.com 22
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- 25. Keeping regular meetings Celebrating the small stuff Remote teams Tough hires Tougher fires Personnel issues Winning a deal … Rishi Dean – www.rishidean.com 25
- 26. Startup culture is unique Starting from zero (it just doesn’t happen) Driven by few, shaped by many Lots of external factors Can’t cut & paste / cherry pick – must fit your situation Three tools of culture creation (must be internally consistent): 1. Purpose: what you value 2. People: who you recruit & retain 3. Process: what systems you build Hard to build, easy to break Rishi Dean – www.rishidean.com 26
- 27. E-‐mail: rishi@rishidean.com Blog: rishidean.com Twitter: @rishidean Rishi Dean – www.rishidean.com 27