Designing Empathy and Simplicity: The Future of Healthcare
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The document discusses the future of healthcare and the importance of user experience design. It notes that as healthcare becomes more complex and spreads to different settings, user experience issues will increase. It advocates for a human-centered design approach including user research, iterative testing, and designing for both patients and healthcare professionals. The document outlines trends in ambient computing, voice interfaces, virtual and augmented reality, and artificial intelligence that will impact healthcare user experiences and delivery models in the future.
Designing Empathy and Simplicity: The Future of Healthcare
- 1. Designing Empathy and Simplicity: The Future of Healthcare Sep 28, 2017
- 2. There are a lot of existing systems that need UX design, but future tech will need it even more, because…
- 3. The future of healthcare is in the living room
- 4. CONFIDENTIAL & PROPRIETARY Louise Hooker “With unsustainable pressure on hospital care there has never been a greater need to consider other care models.” Enterprise Europe Network Sector Lead Biomedical and Life Sciences at Business West
- 5. A quick primer on user experience design
- 6. CONFIDENTIAL & PROPRIETARY UX design is human-centered design 6
- 7. CONFIDENTIAL & PROPRIETARY The human centered design process 1. User Research - borrowing methods of ethnography and contextual inquiry 2. Strategy - analyzing desired outcomes and setting key performance indicators 3. Ideation - utilizing sideways thinking methodology to craft design hypotheses 4. User Testing - performing repeatable, measurable tests on real users 5. Iterative Design - repeating steps 3 through 5 multiple times, allowing for pivots and improving fidelity at each stage 7
- 8. CONFIDENTIAL & PROPRIETARY Why UX design is vital in healthcare • A user experience is present in any setting in which a human is interacting with technology • Increased complexity and the spread of medical care into different settings requires more sophisticated design • There are user experience issues and opportunities across all technologies associated with the modern delivery of healthcare 8
- 9. CONFIDENTIAL & PROPRIETARY Designing for the patient experience • Patient health is a complex system requiring design thinking and systems thinking • Designing for complex systems requires deeper user research and testing (than for consumer products) • Must be able to map patient feelings in the journey through the system to reduce friction and increase flow
- 11. CONFIDENTIAL & PROPRIETARY Designing for healthcare professionals • Technology systems for healthcare professionals has parallels with enterprise and aerospace • Two key challenges: 1. Balance between system control complexity and information comprehension simplicity 2. Situational awareness— the perception of environmental elements and events, the comprehension of their meaning, and the projection of their status after some variable has changed 11
- 12. CONFIDENTIAL & PROPRIETARY Level 1: Perceiving critical factors in the environment Level 2: Understanding what the critical factors mean Level 3: Understanding what may happen in the near future Design strategy
- 13. CONFIDENTIAL & PROPRIETARY How to work with UX designers • When working with patients, the UX designer plays the role of anthropologist • Close partnerships between UX designers and healthcare professionals • Engaging UX design early in the process is critical
- 14. CONFIDENTIAL & PROPRIETARY Future trends in healthcare 14 Extended Reality Machine LearningAmbient Computing
- 16. CONFIDENTIAL & PROPRIETARY IoT devices connected to healthcare networks • Connected smart devices can monitor patient health and wirelessly transmit data • Voice and gesture interfaces allow patients new ways to access healthcare services • As data becomes more cloud-based, services become more location agnostic Wearable Sensor for Personal Monitoring and Mobile Health by Avery Dennison
- 17. smart pills to remotely conduct exams
- 18. CONFIDENTIAL & PROPRIETARY Voice controlled interfaces to allow access to healthcare information
- 19. CONFIDENTIAL & PROPRIETARY Better clinical care using VR • Stress, anxiety, and often pain are a part of the medical journey before, during and after interventions and treatments • Healthcare typically responds with medication as a solution • OnComfort offers a simple, effective, non-pharmacological solution
- 20. Extended Reality
- 22. CONFIDENTIAL & PROPRIETARY Better medical teaching with XR • A common pain point in teaching medicine is making the transition from 2-dimensional books and images to the 3-dimensional human body • XR (Extended Reality including VR, AR, etc) can teach in 3-dimensions, making the transition from books to bodies more coherent
- 24. CONFIDENTIAL & PROPRIETARY Virtual doctor consultations • Many doctors consultations can be conducted remotely, saving time and money as well as delivering medical advice more quickly to patients • How will these interactions be designed? • How will patients have trust?
- 25. CONFIDENTIAL & PROPRIETARY USC's Leslie Saxon shows off medical applications of the VNTANA hologram.
- 26. AI and Machine Learning
- 32. Julian Scaff Design Director, Interactivism julian@interactivism.com www.interactivism.com @JulianScaff