silence
  designing for
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Designing for Silence
Designing for Silence
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inbox silence
silence
Designing for Silence
Designing for Silence
Designing for Silence
Designing for Silence
Designing for Silence
Designing for Silence
4’33”
“The pause – that impressive silence,
 that eloquent silence, that geometrically
 progressive silence, which often achieves
 a desired effect where no combination of
 words, howsoever felicitous, could
 accomplish it.”
                              – Mark Twain
Designing for Silence
noise
Designing for Silence
Designing for Silence
Designing for Silence
Designing for Silence
noise
Designing for Silence
Strive to make noise only
when it improves the silence.
bac’n
Designing for Silence
Designing for Silence
Designing for Silence
Designing for Silence
Designing for Silence
Designing for Silence
Designing for Silence
Designing for Silence
Designing for Silence
Designing for Silence
How have we gotten here?
Designing for Silence
Designing for Silence
Confirm private info


           Login on the website


         Click a link in the email


Find the notification in the email


                 Open the email


           Read the subject line


                  Notify the user
Designing for Silence
Designing for Silence
Why are we compelled to
 keep sending more?
silence
Bundling
Designing for Silence
Designing for Silence
Designing for Silence
Bundling Wisely
Highlight Favorites
Designing for Silence
Since You’ve Been Gone
Designing for Silence
Designing for Silence
bac’n
Don’t forget
the important stuff.
Designing for Silence
Designing for Silence
Designing for Silence
Stephanie Hay
Don’t beat
around the bush.
Designing for Silence
Nail your metadata.
1. App or company name in the From line
2. Keep the From line to 20-25 chars.
3. Specific subject lines
Effective messages are
 designed messages.
Careful with the promos.
Designing for Silence
Designing for Silence
Feedback, please!
spkr8.com/t/6126
 Find me on Twitter
    @whafro

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Designing for Silence