Designing FOR User Experience
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A basic overview of modern UX techniques and concepts. Originally presented at Destination Summit 2014, a conference for destination and ski industry marketing professionals.
Editor's Notes
- #2: Thanks to Ryan Solutions, Inntopia, and mTrip Thanks to the ski industry
- #4: It’s a relationship. It’s pervasive – it colors future interactions Can’t be completely controlled
- #5: Designing for UX is a balance between sweating the big stuff and the small stuff.
- #6: Not “affordable”. A knob affords twisting and pushing. Which is different than opening a door. That’s function.
- #7: Doing it right: Flickr, Vimeo, Mailchimp Shout out to Jay Peak: ads, door hangers
- #8: Sympathy creates new standards: open-source technology, responsive web design, gestural interfaces Help new guests find their way to the hill, from home, from the highway, from the parking lot.
- #9: People FREAK OUT when things change. Gmail’s about to change to focus more on the mail experience.
- #10: Everyone’s an expert. There’s no one solution. Let the numbers decide.
- #11: HUGE challenge. Design, development, budget, Q.A., content strategy. I’m not here to sell you on an approach.
- #12: Help the user. Guide the user. Don’t Trap the user. Quality of interactive experience plays a role in purchase decisions. Has a lasting psychosomatic impact user’s ultimate satisfaction with the product.
- #13: Make sure your team feels empowered to improve UX. Provide feedback that speaks to specific rationale. “Because Bob likes it.” is NOT a good reason to do something.
- #15: This conversation has died down a bit. But it’s worth noting.
- #16: Has become the standard for modern web design. But thinking critically about it helps produce an better end result. Don’t default to it.
- #17: Browsing on mobile is only ONE possibility. What about arriving from a social media app, or email link? Many sites and blogs are being built mobile-only.
- #18: Two different animals. But you cannot afford to ignore your mobile web presence. An app alone is not a mobile strategy. Can they work together?
- #19: We’ve been doing this all along. We just didn’t know it. Wordpress widgets are another example.
- #20: We’re actually not using as many graphics these days anyway. CSS effects, image sprites, 24-bit pngs (alpha channels), flexible background images.
- #21: We got really good at designing with Helvetica. Reduces load time and workarounds, but creates a slew of new issues.
- #22: Where do we start.
- #23: This is becoming a standard part of your research process. Plenty of dev folks here to help with analytics.
- #24: What can you infer from analytics? What anecdotal evidence do you have?
- #25: You don’t know what every user needs. But you can build a few common scenarios and build a flow to suit.
- #26: I know, I know. Navigation grows out of control for a number of reasons. This is your chance. Don’t blow it!
- #27: Not a huge difference, but a style guide can be strictly visual, while a pattern library is usually coded, contextual, semantic.
- #28: New methods, new challenges, new roles.
- #29: Let’s talk about what you can do to prepare for a redesign.
- #30: I start my project kickoffs with this question. Other questions: Why should a guest choose you? Why would a guest NOT choose you? What could cause this process to fail? Who are the stakeholders? Who’s doing day-to-day maintenance? What are their proficiencies?
- #31: Don’t bury your head in the sand. You know your organization. Be realistic. Restrictions are fine. They give us structure. As a designer I don’t mind having my hands tied. Go ahead. Please. Tie my hands.
- #32: Content Strategy is a buzz word too, but for good reason. Someone has to figure out how to tell the story.
- #33: Copywriting isn’t just the body of the page. It’s navigation. It’s helpful calls to action that set a proper and honest expectation for an action. (affordance) Don’t say “submit” on a button. Who the hell wants to submit? Say “Save now” or “Next Step” or “OK I’m Done”. But don’t be too cute either.
- #34: Make a guest feel safe. Confident. Secure. Reduce their instinct to panic and they’ll enjoy their time more.
- #35: Good Design can only happen once you’ve covered all the angles.
- #36: Thanks.