Designing Great Mobile Applications
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This document discusses designing great mobile applications. It notes that enterprises are going mobile to put the right tools in the hands of users at the right time, and that mobile design should focus on intuitiveness, ease of use and speed just like consumer design. When developing a mobile strategy, companies should focus on common tasks that benefit from mobile access and create clean, easy interfaces that support workflows. The development process should involve iterating based on user feedback. Key questions to consider include what business goals the app enables, how the functionality benefits from mobility, how easy tasks are to complete, how much the app will be used at once, and whether users can figure it out without training.
Designing Great Mobile Applications
- 1. Designing Great Mobile Applications Jesse Endo, Director, Center of Innovation @ Bluewolf @jesseendo Gene-Michael Koopman, Director of Mobile Application Development @ Bluewolf @genebike
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- 3. Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs
- 4. Why are Enterprises Going Mobile? “Putting the right tool in the right hands at the right time” • Ubiquity • Contextual Awareness • Adoption
- 5. Why Care About Design? What can we learn from consumer design that will help in the enterprise? Users want: • Intuitive interface • Ease of use • Speed
- 6. Mobile Application Strategy - What • Don’t boil the oceans • Common actions that benefit from mobile access • Clean, easy interface that supports workflow
- 7. Mobile Application Strategy - How • Goals dictate the technology • “Half an app, not a half- assed app” • Talk to your users • Iterate!
- 8. 5 Questions 1. What business-level goals does this app enable? 2. How does this functionality benefit from a mobile form-factor? 3. How many clicks does it take to complete a value-add action? 4. How much of this app will a User use in one sitting? 5. Can a User figure out what to do with no training?
- 9. Jesse Endo Gene-Michael Koopman Director, Center of Innovation Director of Mobile Application Development @jesseendo @genebike