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Case Study: Designing Instructional Integrity
into Virtual Learning Environments




      © Sealund & Associates Corporation   barbara.sealund@sealund.com   1
Sealund’s Custom eLearning & Serious Games
             Clients Since 1985
America First Credit union                             Security Pacific National Bank     Exxon - Mobil Corporation                   Digital Equipment Corporation
American Express                                       Standard Federal Bank              Fineline Communications, Inc.               Dow Chemical
AmSouth Bank                                           Sun Bank                           International Air Travel                    Eastman Kodak Company
Bank of America                                        UMB Bank                           J.C. Penney Company                         Electrocom, Inc.
Branch Banking and Trust Company                       US Bancorp                         Kraft General Foods                         Eva-Tone
BTC Financial Corporation                              US Bank                            Liberty Life                                General Electric Company
Citibank                                               Wachovia Corporation               ML Direct                                   GMF Robotics Corporation
Citigroup                                              West One Bank                      Northwest Airlines                          ICI Americas
CIS Bank                                               Alyeska Pipeline                   Conoco Phillips                             Invetech Company
Comerica Incorporated                                  Arizona Public Service Company     Pitney Bowes                                Jabil Circuits
Depository Trust & Clearing Corporation                AT&T                               Publix Supermarkets                         Johnson Controls, Inc.
Equifax                                                Con Edison                         Rohm & Haas                                 Lockheed Corporation
Financial Technologies, Inc.                           Consolidated Rail Corporation      Rosenbluth Travel                           Martin Marietta
First Bank                                             Florida Power & Light              Telex                                       Motorola, Inc. Northern Telecom Electronics, Inc.
First Choice Bank Systems                              MCI                                United Parcel Service                       Orgill
First Citizen’s Bank                                   Natural Gas Pipeline               Health Services                             ORI/Calculan
First Financial Management Corporation                 New York Telephone                 Baxter Healthcare Corporation               Paradyne Corporation
First Florida Bank                                     Northern Indiana Public Service    Bayfront Medical Hospital                   Reynold’s Electrical & Engineering Company
First Interstate Bank                                  Progress Energy                    Bay Pines VA Hospital                       Rockwell International Corporation
First National of Chicago                              Southern California Edison         EDiX Corporation                            Texas American Services, Inc.
First of America Computer Services                     Southern Company Services          Kaiser Permanente                           Texas Instruments
Great Western Bank                                     Tampa Electric Company             Marion Merrell Dow                          Northern Telecom Electronics, Inc.
Harris Trust & Saving Bank                             US West Communications             Morton Plant Hospital                       Orgill
JPMorgan Chase                                         Verizon                            UnitedHealthcare                            ORI/Calculan
Lehman Brothers                                        Virginia Power & Light Company     WellCare                                    Paradyne Corporation
M&T Bank                                               Wisconsin Gas Company              Arrow Electronics                           Reynold’s Electrical & Engineering Company
Morgan Bank                                            Allied Signal Aerospace            AT&T                                        Rockwell International Corporation
Morgan Guaranty Trust                                  Connie Steven’s Forever Spring     Beckett Paper                               Texas American Services, Inc.
Nations Bank                                           Conoco Phillips                    Browning Ferris Industries                  Texas Instruments
National City Corporation                              Eckerd/Brooks-RX                   Ciba-Geigy Corporation                      Timeplex, Inc.
Northern Trust Company                                 Computer Science Corporation       Deltak                                      Uniroyal Goodrich Tire Company
Pentagon Federal Credit Union                          Consultec                          AAA Auto Club South                         Xerox Corporation
PNC Financial Services Group                           DCI Marketing GE Client Services   Allstate Insurance                          Good Steward Ministries
PSCU Financial Services                                IBM Corporation                    American Family Insurance                   Lamplight Ministries
Star Enterprises                                       IBM Financial Services             American Mutual                             National Forensic Science
Swiss Bank Corporation                                 ICI Americas, Inc.                 American Republic Insurance                  Technology Center
Telecom Australia                                      IGS Educational Software           Blue Cross/Blue Shield                      Promise Keepers
Toronto Dominion Bank                                  ISO Telecommunications             Blue Cross/Blue Shield of Alabama           ANZ Banking Group
University Twente                                      Lancer Label                       Blue Cross/Blue Shield of NCA               Applied Learning Australia
Government and Related                                 Learning Authority                 Blue Cross Shared Services                  Bankorpdata
Allied Signal Aerospace                                Legent                             Century Company of America                  Barclays National Bank
Brooks Air Force Base                                  Link Training Services Metavante   Cigna Insurance                             Caltex Oil SA Pty. Ltd.
Colorado Dept. of Labor & Employment                   Microdata                          CNA Insurance                               Canadian Pacific Railway
Contraves USA                                          Multi-Media Marketing              Empire Blue Cross/Blue Shield               Commonwealth Bank of Australia Creative Informatics
Defense Logistics Agency                               Nielsen Media Research             Great-West Life Insurance Company           Gladiator Marketing Pty. Ltd.
Federal Deposit Insurance Corporation                  Okra Marketing Corporation         Hartford Insurance                          International Air Transport
Florida Dept. of Law Enforcement                       PowerCerv                          John Alden Life Inssurance Company          CAE-Link Corporation
Pennsylvania Dept. Of Revenue                          Storage Tek                        National Liberty Corporation                CBM Computer
Sallie Mae                                             Tiburon Systems, Inc.              Northland Insurance                         CFT Net
Salt River Project Texas Dept. of Human Resources      Time Customer Service, Inc.        Northwestern Mutual Life                    Computer Associates
U.S. Army Corps of Engineering                         Training Amercia                   Northwestern National Life Insurance
Wisconsin Dept. of Transport                           Weber & Associates                 Pennsylvania Blue Shield
Education                                              International                      Progressive Insurance
Gulf Coast Community College                           Alberta Government                 Prudential Insurance Company
Institute of Financial Education                       Alfrox Ltd.                        Royal Insurance
KinderCare Learning Centers, Inc.                      Allied Building Society            Southern Life Insurance
Palm Beach Community College                           Revenue Canada Taxation            U.S.F. & G. Insurance Company
Stetson University                                     University of South Florida        Uniroyal Insurance
St. Petersburg College                                 West Virginia University           Western Reserve Life
Strategic Management                                   Not for Profit                     Amdahl Corporation
University of Akron                                    Abilities of Florida               Automatic Data Processing
Feed Our Children                                      Countryside Christian Center       Behavior Tech


                                              © Sealund & Associates Corporation                                                 barbara.sealund@sealund.com                                2
USA Funds Supports Access to Education
   The Nation’s Leading Education Loan
    Guarantor
     Federal Loan Guarantor
     Scholarship Provider
     Default Prevention
     Debt Management
     Loan Counseling
     Financial Literacy Training
     Financial Aid Training
     Product Training
     Loan Comparison
     Fundraising Support


   Who We Help
     Financial Aid Professionals
     Education Lenders
     Borrowers and Students
     Parents
     Other Non-Profit Organizations




             © Sealund & Associates Corporation   barbara.sealund@sealund.com   3
Finding the Sweet Spot for Games


          Learning                   Content
           Theory




                       Game Design



© Sealund & Associates Corporation   barbara.sealund@sealund.com   4
Budget Scenario




© Sealund & Associates Corporation   barbara.sealund@sealund.com   5
Budget Game




© Sealund & Associates Corporation   barbara.sealund@sealund.com   6
Virtual Learning Environments




© Sealund & Associates Corporation   barbara.sealund@sealund.com   7
Financial Literacy as Virtual Learning




  © Sealund & Associates Corporation   barbara.sealund@sealund.com   8
Why use Virtual Learning Environments?




                                                                  9/30/2009
    © Sealund & Associates Corporation   barbara.sealund@sealund.com          9
Contact Information
Barbara Sealund, CEO
           barbara.sealund@sealund.com




Sealund & Associates
  Corporate Headquarters
       St. Petersburg, Florida
           www.sealund.com

       © Sealund & Associates Corporation   barbara.sealund@sealund.com   10

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Designing Instructional Integrity into Virtual Learning Environments

  • 1. Case Study: Designing Instructional Integrity into Virtual Learning Environments © Sealund & Associates Corporation barbara.sealund@sealund.com 1
  • 2. Sealund’s Custom eLearning & Serious Games Clients Since 1985 America First Credit union Security Pacific National Bank Exxon - Mobil Corporation Digital Equipment Corporation American Express Standard Federal Bank Fineline Communications, Inc. Dow Chemical AmSouth Bank Sun Bank International Air Travel Eastman Kodak Company Bank of America UMB Bank J.C. Penney Company Electrocom, Inc. Branch Banking and Trust Company US Bancorp Kraft General Foods Eva-Tone BTC Financial Corporation US Bank Liberty Life General Electric Company Citibank Wachovia Corporation ML Direct GMF Robotics Corporation Citigroup West One Bank Northwest Airlines ICI Americas CIS Bank Alyeska Pipeline Conoco Phillips Invetech Company Comerica Incorporated Arizona Public Service Company Pitney Bowes Jabil Circuits Depository Trust & Clearing Corporation AT&T Publix Supermarkets Johnson Controls, Inc. Equifax Con Edison Rohm & Haas Lockheed Corporation Financial Technologies, Inc. Consolidated Rail Corporation Rosenbluth Travel Martin Marietta First Bank Florida Power & Light Telex Motorola, Inc. Northern Telecom Electronics, Inc. First Choice Bank Systems MCI United Parcel Service Orgill First Citizen’s Bank Natural Gas Pipeline Health Services ORI/Calculan First Financial Management Corporation New York Telephone Baxter Healthcare Corporation Paradyne Corporation First Florida Bank Northern Indiana Public Service Bayfront Medical Hospital Reynold’s Electrical & Engineering Company First Interstate Bank Progress Energy Bay Pines VA Hospital Rockwell International Corporation First National of Chicago Southern California Edison EDiX Corporation Texas American Services, Inc. First of America Computer Services Southern Company Services Kaiser Permanente Texas Instruments Great Western Bank Tampa Electric Company Marion Merrell Dow Northern Telecom Electronics, Inc. Harris Trust & Saving Bank US West Communications Morton Plant Hospital Orgill JPMorgan Chase Verizon UnitedHealthcare ORI/Calculan Lehman Brothers Virginia Power & Light Company WellCare Paradyne Corporation M&T Bank Wisconsin Gas Company Arrow Electronics Reynold’s Electrical & Engineering Company Morgan Bank Allied Signal Aerospace AT&T Rockwell International Corporation Morgan Guaranty Trust Connie Steven’s Forever Spring Beckett Paper Texas American Services, Inc. Nations Bank Conoco Phillips Browning Ferris Industries Texas Instruments National City Corporation Eckerd/Brooks-RX Ciba-Geigy Corporation Timeplex, Inc. Northern Trust Company Computer Science Corporation Deltak Uniroyal Goodrich Tire Company Pentagon Federal Credit Union Consultec AAA Auto Club South Xerox Corporation PNC Financial Services Group DCI Marketing GE Client Services Allstate Insurance Good Steward Ministries PSCU Financial Services IBM Corporation American Family Insurance Lamplight Ministries Star Enterprises IBM Financial Services American Mutual National Forensic Science Swiss Bank Corporation ICI Americas, Inc. American Republic Insurance Technology Center Telecom Australia IGS Educational Software Blue Cross/Blue Shield Promise Keepers Toronto Dominion Bank ISO Telecommunications Blue Cross/Blue Shield of Alabama ANZ Banking Group University Twente Lancer Label Blue Cross/Blue Shield of NCA Applied Learning Australia Government and Related Learning Authority Blue Cross Shared Services Bankorpdata Allied Signal Aerospace Legent Century Company of America Barclays National Bank Brooks Air Force Base Link Training Services Metavante Cigna Insurance Caltex Oil SA Pty. Ltd. Colorado Dept. of Labor & Employment Microdata CNA Insurance Canadian Pacific Railway Contraves USA Multi-Media Marketing Empire Blue Cross/Blue Shield Commonwealth Bank of Australia Creative Informatics Defense Logistics Agency Nielsen Media Research Great-West Life Insurance Company Gladiator Marketing Pty. Ltd. Federal Deposit Insurance Corporation Okra Marketing Corporation Hartford Insurance International Air Transport Florida Dept. of Law Enforcement PowerCerv John Alden Life Inssurance Company CAE-Link Corporation Pennsylvania Dept. Of Revenue Storage Tek National Liberty Corporation CBM Computer Sallie Mae Tiburon Systems, Inc. Northland Insurance CFT Net Salt River Project Texas Dept. of Human Resources Time Customer Service, Inc. Northwestern Mutual Life Computer Associates U.S. Army Corps of Engineering Training Amercia Northwestern National Life Insurance Wisconsin Dept. of Transport Weber & Associates Pennsylvania Blue Shield Education International Progressive Insurance Gulf Coast Community College Alberta Government Prudential Insurance Company Institute of Financial Education Alfrox Ltd. Royal Insurance KinderCare Learning Centers, Inc. Allied Building Society Southern Life Insurance Palm Beach Community College Revenue Canada Taxation U.S.F. & G. Insurance Company Stetson University University of South Florida Uniroyal Insurance St. Petersburg College West Virginia University Western Reserve Life Strategic Management Not for Profit Amdahl Corporation University of Akron Abilities of Florida Automatic Data Processing Feed Our Children Countryside Christian Center Behavior Tech © Sealund & Associates Corporation barbara.sealund@sealund.com 2
  • 3. USA Funds Supports Access to Education  The Nation’s Leading Education Loan Guarantor  Federal Loan Guarantor  Scholarship Provider  Default Prevention  Debt Management  Loan Counseling  Financial Literacy Training  Financial Aid Training  Product Training  Loan Comparison  Fundraising Support  Who We Help  Financial Aid Professionals  Education Lenders  Borrowers and Students  Parents  Other Non-Profit Organizations © Sealund & Associates Corporation barbara.sealund@sealund.com 3
  • 4. Finding the Sweet Spot for Games Learning Content Theory Game Design © Sealund & Associates Corporation barbara.sealund@sealund.com 4
  • 5. Budget Scenario © Sealund & Associates Corporation barbara.sealund@sealund.com 5
  • 6. Budget Game © Sealund & Associates Corporation barbara.sealund@sealund.com 6
  • 7. Virtual Learning Environments © Sealund & Associates Corporation barbara.sealund@sealund.com 7
  • 8. Financial Literacy as Virtual Learning © Sealund & Associates Corporation barbara.sealund@sealund.com 8
  • 9. Why use Virtual Learning Environments? 9/30/2009 © Sealund & Associates Corporation barbara.sealund@sealund.com 9
  • 10. Contact Information Barbara Sealund, CEO barbara.sealund@sealund.com Sealund & Associates Corporate Headquarters St. Petersburg, Florida www.sealund.com © Sealund & Associates Corporation barbara.sealund@sealund.com 10