designing the marketing channels_ppt.ppt
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designing the marketing channels_ppt.ppt
- 1. DESIGNING MARKETING CHANNELS Presented by: Arnulfo M. Carel Jr. and Joshua Brylle Albino BSBA – 3 Saturday Class
- 3. Channel Design Is a strategic process that involves planning the distribution of products and services from a producer to a customer.
- 4. WHO ENGAGES IN CHANNEL DESIGN?
- 6. Paradigm of the Channel Design and Decision Recognize the need for a channel design decision Set and coordinate distribution objectives Specify the distribution tasks Develop possible alternative channel structures Evaluate the variables affecting channel structure Choose the best channel structure
- 8. High value deal eekers Variety-loving shoppers High involvement shoppers
- 11. Channel Member Functions Gather information
- 12. Channel Member Functions Gather information Develop and disseminate persuasive communications
- 13. Channel Member Functions Gather information Develop and disseminate persuasive communications Reach agreements on price and terms