Destination Marketing Open Source and Cloud Presentation
1 like1,272 views
The document discusses the integration of open source and cloud technologies for destination marketing organizations, emphasizing their potential benefits and application in promoting tourist destinations. It highlights the importance of adapting to mobile and social mediums, outlines Red Hat's middleware solutions, and provides insights into cloud computing models. Additionally, it presents the evolution of Red Hat and its contributions to open source technology, focusing on how these advancements can help organizations improve efficiency and reduce costs.
Destination Marketing Open Source and Cloud Presentation
- 1. ! Open Source and Cloud Technologies Joe Dickman Senior Vice President October 22, 2012
- 2. Today’s Objectives To openly discuss and learn about how Open Source and Cloud Technologies can benefit Destination Marketing Organizations Open Source, Cloud, and Destination Marketing. How do they fit together? Red Hat Solutions Red Hat Enterprise Linux JBoss Enterprise Middleware Red Hat Enterprise Virtualization Understand why Open Source and Cloud Technologies are important to your business
- 3. Destination Marketing Organizations What I know about your business
- 4. Destination Marketing Organizations (DMOs) Promotes a town, city, region, or country in order to increase the number of visitors Develops Integrated Marketing Communication (IMC) plans across the Promotional Mix that focuses on Convention Sales, Tourism Marketing, and related Services
- 5. How do we reach our Market Segments Visitor and Convention Bureaus are an important and vital resource to promoting and marketing the tourist destination’s brand through “product awareness” The Promotional Mix is a key marketing element that is employed to reach consumers that share in the same Activities, Interests, and Opinions (AIOs) for a market segment
- 6. Mobile and Social – Changing the landscape What is the right Promotional Mix in this ever changing technological landscape? People are increasing using mobile technology to access the internet for information. It is predicted that “mobile internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015” – IDC Facebook, Twitter, and other Social Media is quickly becoming the communication platform of choice especially on a mobile internet enabled device Source IDC: http://www.idc.com/getdoc.jsp?containerId=prUS23028711
- 7. How we locate our information
- 8. Social and Mobile – How do you measure up? VisitLasVegas (lasvegas) @vegas 919,000 Likes 63,000 Followers VisitOrlando (visitorlando) @visitorlando 200,000 Likes 27,000 Followers VisitAustin (visitaustintexas) @visitautintx 71,000 Likes 30,000 Followers VisitRaleigh (greaterraleighnc) @visitraleigh 5,300 Likes 6,400 Followers VisitMaui (visitmaui) @mauivisit 12,000 Likes 600 Followers
- 9. The World’s Leader in Open Source Technology
- 10. # 1 OPEN SOURCE LEADER OFFICES WORLDWIDE 1993 1999 2002 2006 2008 2009 2010 2011 2012
- 11. What we do We offer a range of mission-critical software and services covering: HOW WE DO IT. THE BENEFITS. We develop everything via Flexibility community-powered innovation. Faster technology innovation Shared development reduces Better quality costs & accelerates innovation. Better price/performance Open collaboration offers Alignment to your needs products that genuinely meet customers' requirements.
- 12. SUBSCRIPTION MODEL AWARD-WINNING SUPPORT
- 13. CHOOSING YOUR RED HAT RELATIONSHIP
- 14. Changes we’ve seen before Information Global Data Everywhere Business Critical Center Complexity IT Leaves the Building IT Infrastructure • Applications built for • Web 2.0, Social Media & the Web & Global Cloud The internet goes commercial Web & compute • Virtualization become mission critical introduced EDI, ERP, Email to business success RED HAT EVOLUTION
- 15. Problems facing CIO’s Today Over and Incompatibility issues Server sprawl under utilization Poor flexibility Datacenter Complexity Too many middleware platforms Expensive system and Lack of Inability to repurpose software IT agility systems and software maintenanc e
- 16. Red Hat Responds to the Challenge Red Hat is the Foundation for Cloud Red Hat Linux Red Hat goes Public Red Hat passes 1M • Red Hat Enterprise Introduced • Red Hat Enterprise Linux system Milestone Virtualization launched • Red Hat ships with factory installed on Dell, • Red Hat becomes a • Red Hat and Microsoft Apache, introducing IBM. HP Servers leader in Open Source virt interoperates LAMP in the enterprise • Linux experiences one Middleware • Red Hat Cloud – Acquiring JBoss Foundations introduced year growth of 212%* Internet Explosion IT Infrastructure Data Complexity New Ways of Becomes Business Doing Business Enabler RED HAT EVOLUTION
- 17. Open Source: Community versus Enterprise PARTICIPATE Red Hat participates in and create (upstream projects) community-powered upstream projects. 100,000+ Projects INTEGRATE Red Hat integrates upstream projects, (community platforms) fostering open community platforms. Red Hat commercializes these platforms STABILIZE (supported products together with a rich ecosystem of services platforms, & solutions) and certifications.
- 18. Facts and Figures Red Hat Enterprise Linux 6 Released November 10th, 2010 1st Service Pack May 19th Represents more than 600 person 85% more packages than years by Red Hat engineers Red Hat Enterprise Linux 5 1,821 customer/partner requested 14,631 resolved issues from features included partner,customer & community reports 3.7 GB of content 847 features & fixes verified 2,957 binary RPMs by partner QA teams Red Hat engineers are based 3,900 additional kernel in 26 countries enhancements to 2.6.32 Kernel based on 2.6.32 with many features from .33 & .34 Red Hat is the lead developer of kernel features Red Hat Enterprise Linux design allows smooth integration of future features
- 19. Physical to Cloud – Enterprise Ready
- 20. The Red Hat Enterprise Product Portfolio Servers Servers Add-Ons Desktops (x86) (other architectures (optional software) and use cases) One solution – three Four additional Seven add-ons Two offerings editions offerings High Availability Load Balancer 1 Resilient Storage RHEL Server Scalable File System 1 RHEL guest Red Hat Red Hat Enterprise Linux Smart Management Enterprise Linux RHEL Desktop for IBM POWER for IBM System z High Performance Network 4 Extended Update Support RHEL Server 4 RHEL guests Red Hat Enterprise Linux Server Red Hat Red Hat ! Enterprise Linux for High-Performance Computing Enterprise Linux for SAP RHEL Workstation Applications RHEL Server Unlimited RHEL guests
- 21. Red Hat Enterprise Linux – Add-‐On’s May be configured for most applications that use customizable agents, as well as for virtual guests. Provides redundancy for web serving, databases, networking, and storage. Enables a shared storage or clustered file system to access the same storage device over a network. Provides support for file systems that are more than 16 terabytes in size. Includes management, monitoring, and provisioning support modules for Red Hat Network and Red Hat Network Satellite. Delivers remote directory memory access over converged Ethernet (RoCE) for those times when low network latency and high capacity are important. Extends the support period of an update for 18 months and delivers overlapping release support to give enterprise customers more flexibility.
- 23. Why Middleware?
- 24. Why Middleware & Integration Matters Most CIO’s are asked to deliver more value and services while cutting cost Customers demand higher levels of services without additional cost to garner their business Duplicate servers and data centers waste resources Disparate hardware, operating system, and systems and application software and technologies Consolidation provides economies of scale Maximize Cost Efficiency Remove Complexity Standardize Environment Reduce CAPEX and OPEX Costs associate with software licensing and personnel Increase Productivity
- 25. Traditional Providers IBM, Oracle Proprietary Less flexible, not portable Overly complex Expensive, cost prohibitive
- 27. JBoss Enterprise Platforms JBoss Enterprise JBoss Enterprise JBoss Enterprise Application Platform Web Server Portal Platform Integrates industry-leading Single solution for Enables all aspects of middleware for application enterprise-class Apache creating, publishing, and presentation, services software for managing sites and web hosting, and data large-scale websites and content persistence lightweight Java applications JBoss Enterprise JBoss Enterprise JBoss Enterprise SOA Platform Data Services Platform BRMS Combines SOA integration, Tools and runtime An open source business workflow, rules execution, components that make it rules management platform and business EDA easy for applications and for the development, access, technologies to integrate business processes to review, audit, and ongoing applications integrate and use data from management of business and automate business many data sources rules and policies. processes to improve business productivity
- 28. Red Hat Enterprise MRG Messaging and JBoss Data Grid MRG Messaging JBoss Data Grid • Enterprise messaging implementation • Linearly scalable, distributed, in-memory database • Based on the open Advanced Message Queuing Protocol • Nondisruptive solution • Outstanding performance • Scales big data tiers • Deterministic latency • Boosts data-intensive application performance and scalability • Flexible messaging paradigms • Ideal for web and transaction applications with heavy data tier interaction
- 29. JBoss Developer Studio – Portfolio Edition JBoss Developer Studio Visual Hibernate Page Editor Seam Tools RIA Tools ESB Tools (JSF, RichFaces, Tools Struts) Eclipse IDE INTEGRATE SUPPORT Test Ng Web Tools Project Business Rules Business Process Portal Tools Spring IDE Archives Tools Modeler DEPLOY DEPLOY DEPLOY JBoss Enterprise JBoss Enterprise SOA Platform JBoss Enterprise Application Platform JBoss Enterprise Data Portal Platform Service Platform Red Hat Enterprise Linux Everything you need to develop, test, and deploy rich web and enterprise applications and SOA services
- 30. JBoss Operations Network Patching Discovery Performance & Inventory Availability Provisioning Deploy Manage Configuration Monitor Alerts & Management Notifications SOA Application Governance Deployment A single point of control to deploy, manage and monitor your JBoss middleware, applications and services.
- 31. JBoss – Red Hat Enterprise Middleware Provides a range of middleware offerings for developing, deploying, and managing applications that are accessible via the Internet, corporate intranets, extranets, clouds and virtual private networks. Deployment platforms and tools include: JBoss Enterprise Application Platform (EAP) JBoss Enterprise Web Platform (Supported Apache) JBoss SOA Platform JBoss Business Rules Management System (BRMS) JBoss Enterprise Data Services (EDS) Platform
- 32. JBoss Enterprise Application Platform JBoss’ Application Server Enterprise Application Platform (EAP) 6 brings the first Java EE 6 compliant application server built on a cloud ready architecture. Modular architecture, lightweight memory footprint, and focus on automation provide the foundation for increased developer productivity and the flexibility to run in multiple cloud and virtualized environments.
- 33. JBoss Enterprise SOA Platform Standards-‐based platform built on a flexible ESB that integrates applications, SOA services, and business events, and automates business processes. JBoss Enterprise SOA Platform enables business process automation by integrating and orchestrating application components and services running on JBoss Enterprise Middleware, other Java EE platforms, .NET, and other applications exposed as standards-‐based web services
- 34. JBoss Enterprise Data Services Platform Red Hat’s JBoss Enterprise Data Services (EDS) Platform is a data federation and virtualization engine Query multiple data sources (RDBMSs, web services, files, etc.) as though they were a single unified source. EDS augments and extends SOA Platform to address data access, integration and abstraction. Speeds application development by simplifying access to distributed data and provides the capabilities for developing Master Data Services, Data Governance, Compliance, and enables reporting and analytics across heterogeneous data stores.
- 35. JBoss Enterprise BRMS The JBoss BRMS Platform supports the creation of Domain Specific Language (DSL) rules that can be used in rule development. JBoss Enterprise BRMS, an open source business rules and BPM platform, lets you incorporate sophisticated process and decision logic into line-‐of-‐business applications and quickly update rules and processes in response to changes in market conditions and regulations. The DSL is an “English Like” representation of a complex rule set.
- 36. JBoss Data Grid Combining JDG & EAP JBoss Enterprise Data Grid is designed to deliver highly resilient and transactional data access with the agility and economic benefits over other data-‐scaling approaches. Based on some of the core concepts from cutting-‐edge NoSQL technologies such as Amazon Dynamo, and combined with accepted enterprise architectures and design patterns,
- 38. What about the Cloud?
- 39. Cloud Computing “Cloud computing is a model for enabling convenient, on-‐demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. “ This cloud model promotes availability and is composed of five essential characteristics, three service models, and four deployment models. Source: NIST, Information Technology Laboratory http://csrc.nist.gov/groups/SNS/cloud-‐computing/cloud-‐def-‐v15.doc
- 40. Essential Characteristics 1. On-‐demand self-‐service 2. Broad network access 3. Resource Pooling 4. Rapid Elasticity 5. Measured Service Source: NIST, Information Technology Laboratory http://csrc.nist.gov/groups/SNS/cloud-computing/cloud-def-v15.doc - 40 - © 2010 Vizuri – All Rights Reserved
- 41. Cloud Service Models Cloud Infrastructure Cloud Infrastructure Cloud Infrastructure IaaS Software as a Service PaaS PaaS (SaaS) SaaS SaaS SaaS Architectures Cloud Infrastructure Cloud Infrastructure IaaS Platform as a Service (PaaS) PaaS PaaS Architectures Cloud Infrastructure IaaS Infrastructure as a Service (IaaS) Architectures Source: NIST, Information Technology Laboratory http://csrc.nist.gov/groups/SNS/cloud-computing/cloud-computing-v26.ppt
- 42. Why think about getting into the Cloud? Organizations are faced with duplicate servers and data centers providing similar services Evolved over time through systems assimilation and organizational growth Contain disparate hardware, operating systems, and systems and application server software and technologies Implemented as stand-‐alone systems, no economies of scale Consolidation provides economies of scale Maximize Cost Efficiency Remove Complexity Standardize Environment Reduce CAPEX and OPEX Costs associate with software licensing and personnel Increase Productivity
- 43. The Cloud – Enterprise Ready
- 48. Why Enterprise Open Source? Benefits, features, and Service Level Agreements
- 49. Red Hat Open Source software has evolved into a second generation called Professional Open Source. Professional Open Source software is characterized by companies that: Hire and pay experts in the open source community to write soft-‐ware full-‐time Utilize open source licenses that are friendly to end-‐user IT shops, independent software vendors, and the community itself Offer support subscription services backed by real experts, consulting, and training
- 50. “Open” Industry Standards Built on open source technologies that align with industry standards, not proprietary protocols and interfaces. Maintain active development communities that bring innovation from multiple sources, not just within an individual corporation
- 51. Benefits of a Support Subscription Support Subscription entitles users to the following: Tested and quality-‐controlled software Large ecosystem of certified applications and system hardware New release availability throughout the life of the subscription Latest features, bug fixes, security errata, and hardware support Offer support subscription services backed by real experts, consulting, and training Intellectual Property Warranty Seven-‐year support for each product release
- 52. "Figuring out how to find and capitalize on the enormous cloud services transformation is the number 1 strategic goal of all major IT product vendors. SaaS, and broader public cloud opportunities, represents both a tremendous challenge to meet change head-‐on and a huge opportunity to realign with partners, create new capabilities, move into new markets, and define new leaders." Robert P. Mahowald Vice President, IDC SaaS and Cloud Services research No one organization is an island capable of sustainability without partners Source IDC: http://www.idc.com/getdoc.jsp?containerId=236184
- 53. About Vizuri Who we are, our history and affiliations
- 54. Corporate Profile Applied Engineering Management (AEM) Corporation Founded in 1986 as a 100% woman-‐owned business Vizuri is an operating division of AEM Corporation More than 25 years of profitable growth Headquartered in Chantilly, VA with offices located in major metropolitan areas including; Los Angeles, San Antonio, and Jacksonville Diversified client base including Fortune 500 and major government agencies Industry recognized awards and certifications for performance, capability and delivery
- 55. Vizuri Division Java EE & Open Source Solution Provider Red Hat & JBoss Premier Partner Public Sector Specialist 2009, 2010, 2011 Middleware Partner of the Year Preferred JBoss Certified Systems Integrator JBoss Middleware Code Contributor RHEV Code Contributor 4 Red Hat Innovation Awards Certified Red Hat Professionals 2006 (Orbitz), 2008 (FBI), 2009 (eCommerce), 2011 (New York and Company) Certified Resources Sponsor DC JBoss Users Group Largest JBoss User Group World-‐Wide
- 56. Vizuri’s Core Strength Bridging Business and Technology Business Identify strategic business drivers Strategy Understand customer’s business Evaluate architectural Building Extensible alternatives Solutions Solutions Design solution architectures Architecture Reference Architecture using proven, innovate, and Continuous Delivery adaptable technologies Design Patterns Validate designs through iterative prototyping Performance Development Scalability Implementation Resiliency
- 57. Thank you Joe Dickman SVP, Vizuri joe.dickman@vizuri.com (703) 318-‐0009 “Personality may open doors, but only character can keep them open.” Elmer G. Letterman