Developing a Niche Law Practice and Differentiating Yourself
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This document discusses developing a niche practice and differentiation for lawyers. It recommends that lawyers select a niche area of law to focus on in order to narrow their marketing focus. This makes marketing less time-consuming, expensive and challenging compared to trying to appeal to all potential clients. The document provides tips for discovering a niche area, including considering what the lawyer is passionate about and their strengths. It also recommends lawyers understand the niche industry and relevant laws. Differentiating oneself from other lawyers is also discussed, such as through targeted differentiators like technological proficiency or strategic location. Examples of lawyer niches are provided.
Developing a Niche Law Practice and Differentiating Yourself
- 1. 1 Cordell M. Parvin http://www.cordellparvin.com Developing a Niche Practice and Differentiation
- 2. 2 What We Will Cover Why have a niche Discover the right niche for you How to differentiate yourself
- 3. 3 Why Have a Niche? Roy Sutherland Perspective
- 4. 4 Why Have a Niche? Market to Everyone You Market to No One
- 8. 8 Marketing to Your Niche Narrows Your Focus
- 9. 9 Marketing to Your Niche Easier
- 10. 10 Marketing to Your Niche Takes Less Time and Effort
- 12. 12 What Do You Want to Accomplish? Discover Your Niche
- 13. 13 What Are You Passionate About? Discover Your Niche
- 14. 14 Discover Your Niche What Are Your Strengths?
- 17. Sports Intellectual Property Banking Patent Litigation Energy Health Care Regulatory Discover Your Niche
- 18. 18 You Can Be Dominate Lawyer in Your Area Discover Your Niche
- 21. Recommendations Trust and Rapport Visibility Getting Hired Credibility Client Meetings Relationships Reputation / Profile Weak Ties
- 22. Weak Tie Reach 22 Strong-Tie Buzz Weak-Tie Buzz
- 23. 23 It’s not what you know, Today it’s who knows what you know It’s not who you know, After Niche Discovered
- 24. 24 After Niche Discovered Raise Your Visibility and Credibility
- 25. 25 After Niche Discovered Understand Industry Business
- 26. 26 After Niche Discovered Understand Law that Affects Industry
- 28. 28 Travis Crabtree Examples Internet Law / Commercial Litigation
- 29. 29 Examples
- 31. 31 Examples
- 33. 33 Examples
- 34. 34 Examples Shawn Tuma Computer Fraud / Data Security
- 35. 35 Examples
- 38. 38 Differentiate Yourself “Good” Lawyers Analyze
- 39. 39 Differentiate Yourself “Great” Lawyers Analyze and Synthesize
- 40. 40 Differentiate Yourself from Competitors Differentiate Yourself
- 42. 42 What Can You Do to Raise Your Visibility and Credibility to Potential Clients and Referral Sources? Targeted Differentiators
- 43. 43 First to Market Investment in Client Technologically Proficient J&G Construction Law Differentiators
- 44. 44Full Service Quality Service Policy Strategically Located J&G Construction Law Differentiators
- 45. 45 Your Targeted Differentiators Targeted Differentiators
- 46. 46 Objective Why it is important for each target? Targeted Differentiators
- 48. 48 Examples
- 49. 49 Examples Larry gained significant hands-on experience in heavy construction before attending law school. He grew up in a family-owned general contracting company ..., worked as an estimator and project manager in heavy construction industry for eight years.
- 50. 50 Cordell M. Parvin http://www.cordellparvin.com Developing a Niche Practice and Differentiation