Developing a successful Mobile Application
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The document by Maruti Techlabs outlines the mobile app development process, emphasizing the significance of strategy, user experience, and addressing challenges like security and performance. It highlights essential phases such as requirement gathering, design, development, testing, and implementation, along with strategies for engaging users and monetizing apps. Additionally, Maruti Techlabs offers end-to-end mobile application development services and expertise in cloud solutions.
Developing a successful Mobile Application
- 1. Maruti Techlabs simplifying solutions… How to Develop a Successful Mobile Application?
- 2. Contents Introduction Mobile App Development Process Strategies for Mobile App Development Challenges in Mobile App Development Conclusion About Maruti Techlabs References
- 3. Introduction Communication has become swift as mobile apps are fast, visually amusing, interactive and can be easily integrated with other mobile features. Smartphones have changed the life forever. The number of consumers accessing information via smartphones, tablets and wearable has been increasing with time. People prefer a mobile app for storing and managing data, on-line shopping, socializing, navigating etc. As user interactions shifts from desktop to mobile, organizations are rushing to release mobile apps that will better serve the needs of their employees and customers. The difficulty of Mobile Application Developer now a day is a challenging one. On the one hand, development in this space is dynamic and full of opportunities; a range of new devices, from smartphones to tablets, is redrawing the boundaries for the users. On the other hand, this prospect brings new development queries- including, what devices to target, how to create simple yet effective applications, monetization strategy, shifting from app downloads to continuous engagement, app security, and User Interface and User Experience. Maruti Techlabs has a team of technical experts helping you in devising a perfect strategy for mobile app development.
- 4. Mobile App Development Process REQUIREMENT GATHERING Requirement gathering is the stage where developers need to understand the customers requirements. Requirements can be Functional, Data requirements, User requirements and Usability requirements. DESIGNING This stage focuses on User Experience. It includes tasks like System design, Database Design and Business Process integration design. DEVELOPMENT AND QUALITY ASSURANCE The purpose of the Development Phase is to convert the system design prototyped in the Design Phase into a working information system that addresses all documented system requirements. At the end of this phase, the working system will enter the Test Phase. The purpose of the Test Phase is to guarantee that system successfully built and tested in the Development Phase meet all requirements and design parameters. IMPLEMENTATIONAND MAINTENANCE The purpose of the Implementation Phase is to deploy and enable operations of the newinformation system in the production environment. maintained by the Development team. Once the project is launched further it is
- 5. Strategies for Mobile App Development Five strategies on developing customer engaging and profitable mobile applications: LEVERAGING CLOUD-TECHNOLOGY FOR MOBILE DEVELOPMENT Cloud-based Mobile Development has various advantages over traditional desktop-based tools. Development on cloud provides benefits like standardization, flexibility, agility, and operational cost savings making the cloud model too alluring. Developers can develop from anywhere with cloud-based development tools without having to install and maintain the infrastructure. PERFORMANCE OF MOBILE APPLICATION Customers hate when the Mobile apps crash or they slow down or hung up for few seconds. As a consequence, customers may leave a one-star rating and bad reviews for the app, abandoning it. Mobile App crashes even causes issues like losing user’s data. Organizations need to consider Memory Management, Software Lifecycle, Inadequate Testing, Network management, Error condition and Exception handling while making mobile app development strategy. Use of third-party service providers such as advertising systems and analytics can hinder the performance of the mobile app.
- 6. MONETIZATION STRATEGY Mobile apps are becoming huge businesses. In-app purchases and in-app advertising are something that companies can strategize before launching the mobile app. Intelligently structuring your mobile apps creates the huge opportunity to convert visitors to buyers. You can initiate freemium apps where basic services are provided for free while all advanced features will be chargeable. In-app advertising no doubt brings revenue but can also annoy customers if not executed properly. Another approach companies use for making money from free mobile apps is Sponsorship. Here the companies partner with advertisers that provide the app users with rewards for completing certain actions within the app. Here the mobile app earns money by taking a share of revenue from redeemed rewards and also allows to incorporate ads that actually enhances the app’s ability to engage more customers. SHIFTING FOCUS FROM APP DOWNLOADS TO CONTINUOUS ENGAGEMENT The first focus of mobile app developers is achieving maximum downloads, but an app isn’t successful unless it drives user engagement. Developers should work with the end clients at the design phase to better understand the features that are most in demand. This can be possible with the inbuilt analytics of the Mobile apps. Testing and Analytics both at the design and initial deployment phase will guide companies diagnose data and usability related issues before the outcome is poor rating and bad reputation.
- 7. Challenges in Mobile App Development Some of the challenges faced by developers in Mobile app development are: SECURITY THREAT Some of the security threats are Device Fragmentation, Tools for mobile automation testing, Weak Encryptions, Weak Hosting and Insecure data storage. Businesses should define standard secure practices during application development. Considering the following concerns, they can ensure security across every aspect of mobility operations: Data: How does the application fetch and display data? Network: How does the application access networks? Device: How vulnerable is the device to loss or theft? Application: How securely and effectively is the application coded? Businesses should apply mobile strategy diligently, make sure your mobile developers can think through unintended consequences of app design and security. Delivering an easy-to-use app will decrease the brand value if you put customer or enterprise data at risk.
- 8. USER INTERFACE AND USER EXPERIENCE User Interface design is the part of the app that faces the user, whereas User Experience is how they feel when using the app. Effective User Experience design into the app development is must in engaging the end considering the emotional or transactional response. The major motive of apps is to fulfill key business objectives for generating revenues, traffic, brand building and reputation. In order to achieve the commercial goals, User Interface and User Experience design requires detailed qualitative feedback to stimulate the emotional response. IT’S PERFORMANCE V/S BATTERY Besides, design and interaction, app performance and battery consumption are also important aspects of mobile app development. The challenge is to design a well-performing, bug-free app which runs on minimum possible battery. Performance, however, is solely considered to be a development feature and hence dealt with late during the design phase. Plus, different users perceive app performance differently. And then there are the devices. The app might function well on the latest device, but a lot of users are still running on older devices. Too many images or visual effects, flooding the cache, or using integrated sensors may disrupt the performance of your application on older versions. So, make sure development team is a part of the prototyping efforts. Besides, set up a beta version to run test cases with test users to avoid any performance trouble in the final version.
- 9. Conclusion The need and want for custom mobile application development is real, but many enterprises are finding that challenging on many fronts like, from mobile development process to deciding the best strategy to make the mobile app successful. For a successful app, enterprises should have the proper Development Process including Requirement Gathering, Design, Development, Quality Assurance, Launch and Maintenance. The mobile app development should be strategized considering performance, monetization, customer engagement, etc. And challenges like security, UI/UX and performance v/s battery should be overcome to make the app successful. At Maruti Techlabs, we offer end-to-end mobile application development services. Our team of experts ensures in-house solutions throughout every step of the app development process, from app strategy to design and development to mobile app testing. We have the professional capabilities to create a customized mobile app, or a create a mobile compliment website, for iOS, Windows and Android devices.
- 10. Maruti Techlabs Maruti Techlabs is a team of software professionals experienced in delivering solutions related to mobile platforms, cloud systems, web analytics, and application development. Our primary services include Application Development of both Web and Mobile services. We are expert in providing cloud-based services related to customized Salesforce integration, Twilio integration and Amazon Web Services(AWS). Maruti Techlabs is a part of AWS Partner Network (APN). As APN Consulting Partners, we help customers to design, architect, build, migrate, and manage their workloads and applications on AWS. We have also ventured into Artificial Intelligence and Data Science with SMS-Bot solution. We also provide specialized services such as Third party integration, Responsive Web Design, Technology Migration and Quality Assurance.