This document provides guidance on developing a college list by reflecting on priorities and interests in academics, student life, and finances. It emphasizes self-reflection on learning style, activities, social interests and geographic preferences. Key factors to consider include academic reputation and strength of major, student culture and diversity, financial aid and cost. Rankings should be one small factor compared to input from counselors, alumni, and campus visits. The process involves thorough research into curriculum, programs, faculty and determining a balanced application strategy.