Developing an Online Strategy
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The document outlines strategies for developing an effective online presence for Rotary clubs, focusing on desired outcomes such as increasing membership, raising awareness, and improving member engagement. It emphasizes the importance of content sharing, maintaining alumni connections, and promoting events and fundraising opportunities. Additionally, it raises questions regarding target audiences, content frequency, platform selection, administration roles, and handling negative feedback.
Developing an Online Strategy
- 1. Develop your online strategy What outcomes do you want to achieve from your online presences? Outcome Methods Increase membership Raise awareness of what Rotary does in general through sharing photos / videos / news updates about your club and Rotary in general Keep in touch with alumni Keep members better informed and engaged (increase retention) Increase funds raised Promote events and fundraising initiatives Advertise how to make donations Source participants for programs / Promote opportunities available camps / scholarships Increase attendance at events Promote events Source project partners Interact with Rotarians and Rotaractors online Share ideas / knowledge Create an online repository of your club's knowledge Contribute to online discussions with Rotarians worldwide Which audiences are you trying to reach? What information will you post? How often will you post information? Which platforms will you use? Who will your administrators be? How will you deal with negative press?