Developing Web Content Strategy in Libraries
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A content management system alone cannot replace human oversight of web content. While useful for publishing content, a CMS needs people to define what content is needed, set up workflows and schedules for creating and reviewing content, and establish style guides and best practices to ensure quality and consistency. Effective content strategy involves defining the role of content, outlining how it will be produced and published, and providing guidance for creating appropriate web materials.
![“Hoping that a content
management system will
replace…human care and
attention [to web content] is
about as effective as pointing a
barn full of unmanned
agricultural machinery at a field,
going on vacation, and hoping it
all works out.”
-Erin Kissane, The Elements of Content Strategy](https://image.slidesharecdn.com/contentstrategypla13-130320173459-phpapp01/85/Developing-Web-Content-Strategy-in-Libraries-3-320.jpg)
Developing Web Content Strategy in Libraries
- 1. Christopher Evjy Jefferson County Public Library, Colo.
- 3. “Hoping that a content management system will replace…human care and attention [to web content] is about as effective as pointing a barn full of unmanned agricultural machinery at a field, going on vacation, and hoping it all works out.” -Erin Kissane, The Elements of Content Strategy
- 5. One of three parts of overall web strategy along with: Design strategy User experience strategy
- 15. • Content definitions • Content workflow matrix • Publishing schedule • Style guides & best practices
- 16. Chris Evjy chris.evjy@jeffcolibrary.org @endupok