Developing Mobile Apps for China
0 likes379 views
The document discusses the opportunities and challenges of developing mobile apps in China, emphasizing the large mobile user base, growing middle class, and smartphone adoption. It highlights differences in culture, government regulations, technical challenges, and the need for localization and partnerships. Key obstacles include the Great Firewall, legal complexities, and operational issues due to time zone differences and language barriers.
Developing Mobile Apps for China
- 1. 1 September 2011 © 2011 Appconomy TM. All rights reserved.
- 2. Developing Mobile Apps For China Brandon DuRette, Mike Roeder 2 September 2011 © 2011 Appconomy TM. All rights reserved.
- 3. Why China? âą 800M mobile users âIn China when they say you are one in a million there are a thousand just like youâ 3 September 2011 © 2011 Appconomy TM. All rights reserved.
- 4. Why China? ⹠800M mobile users ⹠Growing middle class 4 September 2011 © 2011 Appconomy TM. All rights reserved.
- 5. Why China? ⹠800M mobile users ⹠Growing middle class ⹠Smartphone adoption 5 September 2011 © 2011 Appconomy TM. All rights reserved.
- 6. Why China? ⹠800M mobile users ⹠Growing middle class ⹠Smartphone adoption ⹠Downloads 6 September 2011 © 2011 Appconomy TM. All rights reserved.
- 7. How is China different than other markets? ⹠Culture & Language ⹠Government Regulations ⹠Technical Challenges ⹠Competition & Partnership Opportunities ⹠Partnership Challenges / Day-2-Day Ops 7 September 2011 © 2011 Appconomy TM. All rights reserved.
- 8. Culture & Language ⹠Age under 35 8 September 2011 © 2011 Appconomy TM. All rights reserved.
- 9. Culture & Language âą Age under 35 âą Jailbreak âSupport Service: Free SIM-trimming, jailbreak, installation of more than 10 hot apps.â 9 September 2011 © 2011 Appconomy TM. All rights reserved.
- 10. Culture & Language ⹠Age under 35 ⹠Jailbreak ⹠Marketplaces 10 September 2011 © 2011 Appconomy TM. All rights reserved.
- 11. Culture & Language ⹠Age under 35 ⹠Jailbreak ⹠Marketplaces ⹠Entertainment 11 September 2011 © 2011 Appconomy TM. All rights reserved.
- 12. Culture & Language ⹠Age under 35 ⹠Jailbreak ⹠Marketplaces ⹠Entertainment ⹠Feature Phones 12 September 2011 © 2011 Appconomy TM. All rights reserved.
- 13. Culture & Language ⹠Age ⹠Jailbreak ⹠Marketplaces ⹠Entertainment ⹠Feature Phones ⹠Execution over legal protection 13 September 2011 © 2011 Appconomy TM. All rights reserved.
- 14. Government Regulations ⹠Great Firewall of China 14 September 2011 © 2011 Appconomy TM. All rights reserved.
- 15. Government Regulations ⹠Great Firewall of China ⹠State-owned Enterprises 15 September 2011 © 2011 Appconomy TM. All rights reserved.
- 16. Government Regulations ⹠Great Firewall of China ⹠State-owned Enterprises ⹠Legal agreements take time 16 September 2011 © 2011 Appconomy TM. All rights reserved.
- 17. Government Regulations ⹠Great Firewall of China ⹠State-owned Enterprises ⹠Legal agreements take time ⹠Less open to competition 17 September 2011 © 2011 Appconomy TM. All rights reserved.
- 18. Technical Challenges ⹠Scaling 18 September 2011 © 2011 Appconomy TM. All rights reserved.
- 19. Technical Challenges ⹠Scaling ⹠Geographic Homing 19 September 2011 © 2011 Appconomy TM. All rights reserved.
- 20. Technical Challenges ⹠Scaling ⹠Geographic Homing ⹠Deployment 20 September 2011 © 2011 Appconomy TM. All rights reserved.
- 21. Technical Challenges ⹠Scaling ⹠Geographic Homing ⹠Deployment ⹠Unfamiliar Integrations ⹠QQ (Skype), Sina Weibo (Twitter), Renren (Facebook) 21 September 2011 © 2011 Appconomy TM. All rights reserved.
- 22. Technical Challenges ⹠Scaling ⹠Geographic Homing ⹠Deployment ⹠Unfamiliar Integrations ⹠QQ (Skype), Sina Weibo (Twitter), Renren (Facebook) ⹠Prepare for localization and frequent translation 22 September 2011 © 2011 Appconomy TM. All rights reserved.
- 23. Competition & Partnerships âą DifïŹcult to go it alone 23 September 2011 © 2011 Appconomy TM. All rights reserved.
- 24. Competition & Partnerships âą DifïŹcult to go it alone âą China is not behind the U.S. 24 September 2011 © 2011 Appconomy TM. All rights reserved.
- 25. Competition & Partnerships âą DifïŹcult to go it alone âą China is not behind the U.S. âą There are big brands in China that are unfamiliar in the U.S. 25 September 2011 © 2011 Appconomy TM. All rights reserved.
- 26. Partnership Challenges / Day-To-Day Operations ⹠13 hour time difference 26 September 2011 © 2011 Appconomy TM. All rights reserved.
- 27. Partnership Challenges / Day-To-Day Operations ⹠13 hour time difference ⹠Unreliable connectivity 27 September 2011 © 2011 Appconomy TM. All rights reserved.
- 28. Partnership Challenges / Day-To-Day Operations ⹠13 hour time difference ⹠Unreliable connectivity ⹠Language 28 September 2011 © 2011 Appconomy TM. All rights reserved.
- 29. Partnership Challenges / Day-To-Day Operations ⹠13 hour time difference ⹠Unreliable connectivity ⹠Language ⹠Blocked tools 29 September 2011 © 2011 Appconomy TM. All rights reserved.
- 30. The End. Platform - learn about the set of services Appconomy is developing. Talk to Maarten. Jobs - learn how to get involved at Appconomy. Talk to Susie. mike.roeder@appconomy.com brandon.durette@appconomy.com 30 September 2011 © 2011 Appconomy TM. All rights reserved.