Developing Online Programs with IMPACT

®

Carla Downing, Ph. D.
Vice President of Product Development
and Academic Support

October 2010

Introduction

At a recent gathering of provosts from across the nation, George Mehaffy, a vice
president of the American Association of State Colleges and Universities, opened a
meeting by challenging his colleagues to get serious about the process of change in
American higher education. He went on to state, “It is important that we resolve to
make substantive change —major changes, not changes around the margins—and that
we do so with a fierce sense of urgency" (Lederman 2010).

Most adults over a certain age accept the fact that change is inevitable. However,
change takes on a whole new meaning when you’re the person responsible for leading,
managing, and ensuring the lasting impact of the changes being made. And, while you’d
be hard pressed to find a well-informed supporter of the status quo, few are optimistic
that easily implemented solutions are available to address the string of issues facing
American higher education. However, many institutions of higher education are finding
that partnerships are instrumental in the development of innovative, research-based,
online learning solutions.

The IMPACT® Model for eLearning
Though the origin of the field of instructional systems design (ISD) can be traced back
to the 1950s and the need for programmed instruction during World War II (Reiser
1998), ISD has not been widely accepted as the model by which traditional classroom-
based instruction should be developed. However, it has been accepted and embraced
by the corporate learning sector as the standard by which all learning material should be
measured (Kemp, Morrison, and Ross 1998). Instructionally sound design of learning
material is the goal of every educator at all levels; but few employ the principles and
methods required to ensure their learners enjoy an instructionally sound experience.
Why is this?

The answer lies in the fact that the success of a learning experience, in military and
corporate settings, is determined by such things as how effectively and efficiently
content can be learned and implemented, as well as how quickly the organization will
see a return on the investment of the dollars spent on the learning experience. While
such measures are not always at the forefront of traditional education, there are
important principles and methods that have evolved out of the use of ISD that provide a
more instructionally sound learning experience no matter the setting. Whether
addressing the skills required to write a term paper, deliver a speech, or design a
simulation of a manufacturing process, all learners deserve to learn using methods that
best teach the skill and meet their individual learning needs.

A vast collection of journal articles, reports, and texts can be found to support the notion
that there are valuable benefits to using a learning management system to deliver

1 Copyright ©2010, The College Network, Inc. All rights reserved.

instructional content and monitor the learning process. However, it’s likely that even
after reviewing the research findings and reports available on the successes and
failures of online learning, there are several questions that remain unanswered
regarding the design, development, and implementation of a successful online program.
Too few of the articles available provide step-by-step guidelines for implementation of a
program that improves the quality of the instructional process, increases learner
satisfaction, improves content mastery, and helps manage faculty workload through use
of technology. Let’s examine a few of the strengths of online learning within the
framework provided by The College Network’s IMPACT® model for development of
successful online courses/programs. The IMPACT® model provides insight and best
practices in six different areas where issues and missteps commonly occur in the
development of online courses and programs.

ndividualized Learning

easurable Results

edagogy, Andragogy, and SCORM

ppealing to Faculty/Subject Matter Experts

ognitive Support Strategies

echnology Based (not driven)

Individualized Learning
One of the most valuable benefits of online instruction is that courses can be designed
and developed so that a learner can use resources based on how he or she learns. A
report published by the U.S. Department of Education shared research findings to
support the notion that allowing learners to control the learning experience through
technology-based options improves learning (U.S. Department of Education 2009).
While learners do not need to be offered seemingly unlimited options, the types of
options offered should be determined by learner characteristics such as learning style or
cognitive style. Since learning style generally receives much more attention than
cognitive style, let’s focus on how an understanding of cognitive style can lend itself to
the development of environments that support individualized learning.

NOTE: There’s much discussion regarding the accommodation of learning styles but far
less understanding of the role of cognitive style in the development of an online learning
experience. In addition to a learner’s sensory preferences for taking in the information
(learning style), learners must also consider their cognitive or structural preferences as
well as how they perceive different amounts of information (cognitive style).


When learners encounter new learning material, they generally want to approach in one
of two ways—either they initially want to understand the big picture, or they prefer to
focus on the details first. Those whose cognitive style is more global than analytical will
probably want a high level of the situation before being presented the details. On the
contrary, a person who is more analytic in nature may prefer to know the details first
and then build to the big picture. Generally speaking, this directly corresponds to
cognitive styles in which learning/understanding is involved.

Learners with a global cognitive style may want to read an overview or introduction to a
topic first. Then they might go back and learn the key terms, concepts, etc. necessary to
master the content. The analytic learner, however, may prefer to learn key terms first
and then move on to key concepts. While in the past some researchers argued that one
style was better than the other, today it is more generally accepted that as long as the
learner can regulate the learning experience to meet his or her needs, both styles are
readily found in successful learners.

The flexibility of today’s technology allows us to create environments in which the
individual needs of a variety of learners can be readily addressed independent of
learning style, cognitive style, social preferences, comfort with technology,
personal/family schedules, or the availability of instructors. The extent to which we can
combine faculty expertise, instructional systems design methodologies, and effective
use of the technology available to facilitate, monitor, and evaluate learning will
determine the extent to which a learning experience can be individualized. In a well-
designed learning environment, learners with vastly different learning styles can study
the same course material but tailor their approach to the content in a manner that best
suits their cognitive style and learning style.

Measurable Results
The use of behavioral objectives is powerful from both the learning and teaching
perspectives. From the learner’s perspective, a goal is always more effectively and
efficiently reached if the goal is clearly understood (Gagne, Briggs, and Wager 1992). In
an instructional situation, the behavioral objective is a statement that outlines what
learners must do to demonstrate that they have reached the goal set forth in the lesson.
From the instructor’s perspective, a behavioral objective clearly defines the behavior
that must be exhibited by the learner to demonstrate mastery of the content. All too
often that is where conversation ends when it comes to use of behavioral objectives.

The importance of behavioral objectives should be examined from several perspectives
when developing coursework. Let’s use an analogy to explore the importance of
behavioral objectives as they function similarly to the core of the human body—the
many muscles that connect the stomach, back, and hips of the human form and provide


balance, stability, and support. It’s widely accepted among athletes and workout
enthusiasts that exercises that focus on the core improve performance and reduce
injuries (Purton 2007).

In studying equitation, one learns the importance of the core when learning to control
the horse with ever-so-slight movements of shoulders, arms, fingers, and especially
legs. The same is true of behavioral objectives when developing a course. An ever-so-
slight change to a course’s objectives can make the difference between learners feeling
they have been served well versus feeling they have merely been provided with useful
information.

Figure 1: The Role of Behavioral Objectives

A strong set of behavioral objectives provides a solid core for each lesson in a course
and ensures that program competencies, course outcomes, lesson objectives, and
evaluations work together to strengthen the effectiveness of the learning experience.
When developed in alignment with program and course competencies/outcomes,
behavioral objectives guarantee that course materials support the successful
achievement of the competencies/outcomes necessary for the learner to successfully
complete the course/program (Figure 1). As such, when instructional strategies and
evaluations are developed in alignment with behavioral objectives, it confirms that only
those who master the necessary skills, concepts, and principles successfully complete
each course and advance in the program. Effective use of behavioral objectives
ensures that each test item of each course included in a program is actually measuring
the learner’s mastery of the necessary material.

Pedagogy, Andragogy, and SCORM
Generally, pedagogy is still the term used to describe the methods and techniques used
in the development of instructional content or learning experiences for children, while


andragogy is the term used to describe the methods and techniques used in the
development of instructional content or learning experiences for adults. However, the
assumptions upon which these theories are based are more widely attributed to
cognitive style and individual differences than simply the age of the learner (Knowles
1980).

Consider the following basic andragogical and pedagogical assumptions put forth by
Knowles in his text, The Modern Practice of Adult Education: From Pedagogy to
Andragogy (1980).

Pedagogical Assumptions Andragogical Assumptions

Learner takes a dependent approach to Learner takes an independent/self-directed
learning approach to learning
Learner does not have much personal Learner has many experiences through
experience upon which he or she can draw which learning is filtered, making it more
when reflecting on learning content personally meaningful
Learner views education as a process of Learner views education as a process of
acquiring subject matter content developing increased competence

Combining the use of pedagogical and andragogical strategies is a manageable option
through the use of SCORM (sharable content object reference model). SCORM has
been used in corporate environments to facilitate, monitor, and evaluate learning for
quite some time. By integrating use of SCORM-compliant packages into an online
course, a learner’s level of dependence/independence can be better supported. This
can be achieved using several strategies such as increasing the number of examples
available to assist those with fewer life experiences or providing material that focuses
on the importance of developing competence.

From the higher education perspective, the power of SCORM is found in that it allows
for the needs of the learner and the requirements of the course or program to be met.
With the use of SCORM, learners can function as dependently or independently as they
choose, due to the fact that additional options can be provided to help learners make
meaningful connections as they build their knowledge base. By using an online course
development model that combines both andragogical and pedagogical methods, the
course becomes more effective in its ability to meet the needs of a wide variety of
learners. In fact, through combined use of andragogical strategies, pedagogical
strategies, and SCORM, the experience can be customized by the learner based on
how the learner learns best.

As seen in Figure 2, the combination of effective technology (SCORM), ISD, and
faculty support/expertise creates the ideal learning experience for learners of varying
cognitive styles, learning styles, communication and social preferences, and ability
levels. According to the U.S. Department of Education report published in 2009 on

evidence-based practices in online learning, “available research evidence suggests that
promoting self-reflection, self-regulation, and self-monitoring leads to more positive
online learning outcomes.” This shouldn’t be at all surprising since research findings in
the areas of adult learning and neuroscience also support the notion that reflection and
metacognitive strategies lead to more positive learning outcomes in general; that is,
independent of the medium used to deliver the instruction (Zull 2006; Knowles, Holton,
Swanson 2005).

Figure 2: The Ideal Learning Experience

Appealing to Faculty/Subject Matter Experts
Being able to deliver more quality learning experiences with fewer resources seems to
be the recurring topic of discussion at colleges and universities nationwide. Is it possible
to do more with less? What role can technology play in achieving more with less?

For the most part higher education in America hasn’t changed much since the founding
of the Colonial Colleges beginning in 1636 when it comes to delivery of information and
who’s at the center of the teaching/learning process. Although it doesn’t feel good as an

educator to say these words, what takes place in the learning setting is often focused
more on the educator than the student, which is odd since we know that learning takes
place in one’s mind, not the classroom per se.

There is certainly a time and place when all eyes and ears should be focused on the
professor, whether virtually or in a traditional classroom. However, allowing individual
learners to learn as they learn best via a system that can deliver, monitor, and evaluate
that learning according to the needs of the learner can only be a good thing, right? The
answer is a resounding “Yes!” But again, too often the conversation stops there without
addressing the fact that once you implement a course design model and system to
accommodate the individual needs of learners, faculty members can enjoy the benefits
of a more focused impact on the overall quality of the learning experience. This can be
achieved by allowing faculty to bring their subject matter expertise to the forefront of the
teaching experience and ensure that mastery occurs at appropriate cognitive levels

Consider the following scenarios:

Scenario I

Samantha Griffin is at the top of her professorial game. She’s the type of faculty
member chairs and deans wish they could clone. She’s not only talented,
collegial, and conscientious but also highly motivated and a team player.
Students love taking her classes.

The Problem—Samantha is an integral part of a phenomenal program that is
growing exponentially. She teaches core courses for the program and now her
courses are gaining the attention of students completing other degree programs.
Samantha and her colleagues want to be able to open up her classes to other
students. However, they want to ensure that they continue to serve their students
with the utmost care and attention. How can they take advantage of such a
wonderful opportunity for their department to gain campus-wide attention without
overloading Samantha or disserving her students?

Scenario II

Darryl Norton is another top-notch faculty member on the opposite side of
campus. He approached earning tenure with such focus that he actually made it
look easy. Now that he has tenure under his belt, he’s in a position to explore
some extremely prestigious international opportunities.

The Problem—Darryl’s department chair has always told him that once he
earned tenure he’d be happy to help Darryl take advantage of some of the
opportunities coming his way; after all, Darryl’s success is good for the


department and university as well. However, now that the time has come for him
to be able to make good on his commitment, his chair finds himself faced with the
resignation of another member of Darryl’s specialization team. He can’t lose both
of them during the same semester—even if one loss is temporary. How can he
make this work for Darryl, the department, and the students?

Scenario III

So many first-year students show up on campus in need of remediation in one or
more of the basics. Many of them struggle initially but find ways to keep their
heads above water through use of campus-based tutorial services or private
tutors. However, the student support infrastructure was not designed to provide
so much assistance to so many for so long and now some of the services appear
to be caving in under the added pressure. There must be a method for
addressing the needs of these students while meeting the criteria set forth by the
interdepartmental committee responsible for examining the situation and
providing suggestions.

Different variations on these scenarios arise every day on campuses across the nation.
The College Network can provide proven methods to increase learner satisfaction,
faculty satisfaction, and the instructional viability of both online and traditional courses
so that more students can be effectively served without overtaxing the faculty members
or reducing the quality of the education provided. Imagine being able to increase the
number of students enrolled in a course while also providing a more individualized
learning experience.

Cognitive Support Strategies
Educational researchers have relied on an empirical approach to the design and
improvement of instruction for centuries. As far back as the 1600s, Comenius
suggested that inductive methods be used to analyze and improve the instructional
process (Reiser 1989). Again, “in the mid 1800s Johann Herbart, a German educator,
suggested that scientific research be used to guide instructional practice” (Travers
1962).

Our appreciation for research-based instructional methods grew in the 1900s with
focused emphasis being achieved in the late 1960s and early 1970s. However, the use
of increasingly sophisticated technology in the study of instructional methods has
opened entirely new dimensions for being able to monitor and examine learning
behavior as it relates to cognitive load and support strategies. Unfortunately, at the
same time, the ease of which information can be added to an online course has led to
the seemingly unlimited inclusion of articles, YouTube videos, and other randomly


added components that may do more to distract than support learners. This wreaks
havoc on the cognitive faculties of learners. When one considers the role of managing
content in the self-directed learning process, an understanding of cognitive load is of
particular importance.

Consider the following questions based on the work of Clark and Mayer (2008):

1. How much information can an individual handle in one lesson, module, or unit?
2. Does layout of the information affect what takes place in the learner’s mind?
3. Will the instructional components included in the lesson be attended to differently
based on cognitive load preferences and cognitive style?

How an educator/designer responds to these three questions during the design and
development of online course material will have a measurable impact on the ability of
learners to efficiently master the instructional content. According to research, we can
support the generation of new neural networks and strengthen existing ones by
designing learning experiences that facilitate learning. Educators can actually design
instructional content in a manner that leads to change in a learner’s brain (Zull 2002,
Iverson 2009).

Technology Based, Not Driven
Too often we focus on the ways in which technology decreases human interaction
rather than how it can improve human interaction. After all is said and done, it’s
important to keep in mind that technology should not be the focal point of the learning
experience but rather the foundation upon which individualized, instructionally sound
learning experiences are based. But what does that mean and how do we ensure that
this is actually the case?

Here’s a few of the basic tenets utilized by TCN to ensure the effective use of
technology in online learning:

Align all technology with an instructional goal (stated differently—integrate only
those technological options that support or facilitate cognitive processing of
information). Get a well-qualified instructional technologist to work with you as
you consider the pros and cons of different technological features.

Increasing the timeliness and quality of feedback is a great reason to integrate
more technology into online and traditional courses. There is a substantial pool of
research available to help with best practices in this area of design/development.


Don’t be too quick to compromise from the instructional perspective. You can
have it all more often than the IT team wants you to believe. The instructional
integrity of a course or program is worth fighting for (if necessary).

It’s widely accepted that 40 to 65 percent of a given learner population will have a
preference toward visual content (vuDAT 2009, Silverman 2005, Reed 2007).
That being said, it is important to design learning environments and content that
learners want to look at/interact with for long periods of time. The insight gained
from the body of research on the visual design of learning environments should
be integrated into all online learning projects; be sure to include a graphic/visual
designer on your project team who understands everything from white space to
the use of color and reading patterns.

Conclusion

The College Network has developed courses for adult learners based on the IMPACT
model discussed throughout this paper. The model allows for better student outcomes
by allowing learners to acquire knowledge in the way that is best suited for their
individual behavioral and learning styles. Courses developed using the IMPACT model
are ideal for institutions seeking a curriculum or individual courses that have the most
beneficial student results with the least amount of faculty development effort.

The American Council on Education’s College Credit Recommendation Service (ACE
CREDIT) has evaluated and recommended college credit for 45 of The College
Networks courses. The American Council on Education, the major coordinating body
for all the nation's higher education institutions, seeks to provide leadership and a
unifying voice on key higher education issues and to influence public policy through
advocacy, research, and program initiatives.

For more than 30 years, colleges and universities have trusted ACE CREDIT to provide
reliable course equivalency information to facilitate their decisions to award academic
credit. For more information, visit the ACE CREDIT website at
http://www.acenet.edu/acecredit

By using The College Network’s IMPACT learning solution, not only will you receive
access to the 45 courses recommended for ACE CREDIT, but an instructor module will
provide your faculty with full control over the course content and student interaction as
well. We also offer several options for customizing the learning environment to meet
your specific university needs.

Contact The College Network for more information regarding this opportunity or visit our
web site to learn more about our organization. www.collegenetwork.com


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