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Developing Personal Network
   Is it an art or a science?

   For Kowloon JCI
   28.4.2011

Roy Ying, B. Comm., Msc. (Corporate Governance)
Head of Communications, Asia
Royal Institution of Chartered Surveyors
About me…
FAQ about Networking
• Why is personal networking
  important?

• I don't know many people. How
  can I network?

• Will networking help me find a job?
Why is personal network important?
Referral, Trust & Respect
• The most fundamental act of networking occurs
  when you give someone a referral or get a
  referral from someone based on the relationship
  of trust that has been built

• People trust the judgment of those they respect.
  And they will often make decisions, even large
  ones, on that basis if they feel the other person
  has better knowledge
Trust influences behavior
Examples:

• Parents make decisions on their children
  by learning from other parents

• Engaged couples make decisions on their
  weddings by learning from other couples

  How do they get to know each other?
Darizi
Facebook
Baby Kingdom
I don’t know enough people. How
           can I network?
• You will be surprised how many people you
  actually know. Let’s try counting how many…
  – classmates you’ve had in the past?
  – colleagues you’ve had in your current or former jobs?
  – people are their in your church?
  – members are there in the chambers or associations
    that you belong to?
  – family members?
  – client or suppliers do do business with?

• You may not have all their current contacts, but
  you know them
Networks a normal person has…
                               FORMER /
 FAMILIES /     SCHOOL         CURRENT
  FRIENDS       ALUMNI        COLLEAGUES
                                OR BOSS


ASSOCIATION /
 CHAMBER /       CLIENTS /     HOBBIES /
PROFESSIONA     SUPPLIERS /     SOCIAL
   L BODY        PARTNERS       CLUBS



                   FANS /
  FORMER /      FOLLOWING /
  CURRENT
                FRIENDS ON
COMPETITORS
                  SOCIAL
                   MEDIA
How do you manage your network?
Or the good old fashion way?
Network expansion suggestions –
              old school
•   Attend trade shows / conferences
•   Take evening classes
•   Develop sociable hobbies (good and bad ones)
•   Volunteer in charity functions
•   Join a social / sport club
•   Participate in public affairs discussion
•   Attend Chamber of Commerce events
•   Become active in your school’s alumni
•   Get more involved in your own church
Network expansion suggestions –
            emerging trend
• Active in popular social media platforms
• Start a blog (or two)
• Public affairs discussion on popular platforms
• Form virtual group and organize events
• Try to be an opinion leader on certain topic
  (but be careful of political sensitivity)
• Formulate a strategy to expand your network
  and find a way to stay in touch
Do you consider yourself active?
If your target audience is in China…
Be prepared to…
Blogger
Developing personal network
Weibo
  &
.
Karen Tam
Public Affairs Discussion
Form virtual group and organize events
:   (E              

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 d Wedding Planner        d $ Annual Dinner  d 

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  ä             D                Free Lance /           

            /, Event 
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           (              
        http://royying.blogspot.com/
 ' 5 26 ' 7pm – 9pm
        36:     12

/  D           25           
    (events@hkbp.com.hk)/Ñ 4
       (E            % HKD100
   Ð'                61899520
Developing personal network
:   (E       
4             %        A
Ñ/                        500       
              A Ô             $Ô          E-Bay      
Ô        %               %                         
 ÔBlog    !              ö4                    A     Ñ
/         Ñ/ñ     

          Benny   %        ÐÑ            A   /

Benny Liu
     4

 ' 6 23 7pm – 9pm
         36:             12 


/   D            25          
     (enquiry@hkbp.com.hk)/Ñ 4
        (E            % HKD100
   Ð'                 31884075
Opinion leadership
• Despite the scandal, he was able to attract media
  attention, and became an opinion leader on a
  number of public issues




• You don’t have to act like him. I chose a more
  professional low-profile approach
Developing personal network
Your networking strategy
• What are you doing with your networks?

• Are you keeping in touch?

• Are you expanding your networks?

• Are you using your network in a way that
  benefits your personal goal?
Will networking help me find a job?
My career path:
• UBC (professor recommendation)
  – Management Trainee Job at Jardines
• TDC (plenty of friends working there)
  – Tips on written test and interviews
• Mission Hills (former colleague)
  – I was persuaded to work for the Chu’s family
• HKGCC (former boss)
  – CEO was relative to my former TDC boss
• RICS (business network)
  – My personal network was mature enough, but I still
    keep building every day
Most good jobs are “hidden”
• Have you seen the government advertising for
  secretary, under-secretary or political assistant?

• Do you know head hunting firms have a position
  called “research associate?”

• Some industries simply don’t rely on recruitment
  ad. Personal referrals are more important.

• Even if you need to send out your CV, don’t you
  want to put down someone who can carry some
  weight in the eyes of the future employer?
Thank You
rying@rics.org

facebook.com/royingfai

http://royying.blogspot.com
Reunion Event
 25 June 2011
 11am – 1pm
 18/F Hopewell Centre

• For people who have attended
  my seminars, courses or
  lectures to get together as a
  form of social gathering

• It is my effort to stay in touch
  with the network I’ve built

• Contact: Banbie Ip
  E: banbieip@yahoo.com.hk
  T: 31884075
  F: 30108457

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Developing personal network

  • 1. Developing Personal Network Is it an art or a science? For Kowloon JCI 28.4.2011 Roy Ying, B. Comm., Msc. (Corporate Governance) Head of Communications, Asia Royal Institution of Chartered Surveyors
  • 3. FAQ about Networking • Why is personal networking important? • I don't know many people. How can I network? • Will networking help me find a job?
  • 4. Why is personal network important?
  • 5. Referral, Trust & Respect • The most fundamental act of networking occurs when you give someone a referral or get a referral from someone based on the relationship of trust that has been built • People trust the judgment of those they respect. And they will often make decisions, even large ones, on that basis if they feel the other person has better knowledge
  • 6. Trust influences behavior Examples: • Parents make decisions on their children by learning from other parents • Engaged couples make decisions on their weddings by learning from other couples How do they get to know each other?
  • 10. I don’t know enough people. How can I network? • You will be surprised how many people you actually know. Let’s try counting how many… – classmates you’ve had in the past? – colleagues you’ve had in your current or former jobs? – people are their in your church? – members are there in the chambers or associations that you belong to? – family members? – client or suppliers do do business with? • You may not have all their current contacts, but you know them
  • 11. Networks a normal person has… FORMER / FAMILIES / SCHOOL CURRENT FRIENDS ALUMNI COLLEAGUES OR BOSS ASSOCIATION / CHAMBER / CLIENTS / HOBBIES / PROFESSIONA SUPPLIERS / SOCIAL L BODY PARTNERS CLUBS FANS / FORMER / FOLLOWING / CURRENT FRIENDS ON COMPETITORS SOCIAL MEDIA
  • 12. How do you manage your network?
  • 13. Or the good old fashion way?
  • 14. Network expansion suggestions – old school • Attend trade shows / conferences • Take evening classes • Develop sociable hobbies (good and bad ones) • Volunteer in charity functions • Join a social / sport club • Participate in public affairs discussion • Attend Chamber of Commerce events • Become active in your school’s alumni • Get more involved in your own church
  • 15. Network expansion suggestions – emerging trend • Active in popular social media platforms • Start a blog (or two) • Public affairs discussion on popular platforms • Form virtual group and organize events • Try to be an opinion leader on certain topic (but be careful of political sensitivity) • Formulate a strategy to expand your network and find a way to stay in touch
  • 16. Do you consider yourself active?
  • 17. If your target audience is in China…
  • 24. Form virtual group and organize events
  • 25. : (E / Õ Ñ / Event Manager 'A / ? Ñ / A ? ( Free Lance d Wedding Planner d $ Annual Dinner d Event Manager A Ö ' ä D Free Lance / /, Event ( ã D ( http://royying.blogspot.com/ ' 5 26 ' 7pm – 9pm 36: 12 / D 25 (events@hkbp.com.hk)/Ñ 4 (E % HKD100 Ð' 61899520
  • 27. : (E 4 % A Ñ/ 500 A Ô $Ô E-Bay Ô % % ÔBlog ! ö4 A Ñ / Ñ/ñ Benny % ÐÑ A / Benny Liu 4 ' 6 23 7pm – 9pm 36: 12 / D 25 (enquiry@hkbp.com.hk)/Ñ 4 (E % HKD100 Ð' 31884075
  • 28. Opinion leadership • Despite the scandal, he was able to attract media attention, and became an opinion leader on a number of public issues • You don’t have to act like him. I chose a more professional low-profile approach
  • 30. Your networking strategy • What are you doing with your networks? • Are you keeping in touch? • Are you expanding your networks? • Are you using your network in a way that benefits your personal goal?
  • 31. Will networking help me find a job? My career path: • UBC (professor recommendation) – Management Trainee Job at Jardines • TDC (plenty of friends working there) – Tips on written test and interviews • Mission Hills (former colleague) – I was persuaded to work for the Chu’s family • HKGCC (former boss) – CEO was relative to my former TDC boss • RICS (business network) – My personal network was mature enough, but I still keep building every day
  • 32. Most good jobs are “hidden” • Have you seen the government advertising for secretary, under-secretary or political assistant? • Do you know head hunting firms have a position called “research associate?” • Some industries simply don’t rely on recruitment ad. Personal referrals are more important. • Even if you need to send out your CV, don’t you want to put down someone who can carry some weight in the eyes of the future employer?
  • 34. Reunion Event 25 June 2011 11am – 1pm 18/F Hopewell Centre • For people who have attended my seminars, courses or lectures to get together as a form of social gathering • It is my effort to stay in touch with the network I’ve built • Contact: Banbie Ip E: banbieip@yahoo.com.hk T: 31884075 F: 30108457