Develpment
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The document contains ideas for marketing an IRN BRU soft drink, including potential slogans from Scottish musicians and cartoon characters. Some slogan ideas reference the drink's ability to lift one's mood or that it's always satisfying. The document also discusses packaging design elements like the logo, main image, fonts and colors that could be used.
Develpment
- 2. Copy development Scottish Musicians Idea 1. If it’s not Scottish it’s not a winner. 2. It will make you bounce! 3. I believe in the human need for IRN BRU 4. I would do anything for another minute with you, IRN BRU 5. When everything’s wrong, it makes it right. 6. I’ve got love for you, IRN BRU Kickflip Cartoon characters idea 1. You’ll be chasing it all day long 2. You can’t live without it 3. Well, it’s 5 O clock somewhere! 4. Your happy ending! 5. It’s not all bad. 6. Keep your scooby snacks 7. You can’t get enough of that wonderful, IRN BRU
- 4. Packaging of product development IRN BRUIRN BRUIRN BRU Fonts and colours
- 5. Logo and brand name Main image fading into the main colour of can and logo. Main image will be on of a few people cartoonish. Image and slogan will go hand in hand Slogan, surrounding brand name Slogan will come with an image as it comes from lyrics or a quotes This space is saved for items such as the nutritional information. Font colour will depend on whether I chose to go for a darker or lighter background colour. Dark colours such as black and a dark blue. Lighter colours such as white and possibly orange.
- 6. IRN BRU Image and then more information about why there has been a design change. Information such as: • Scotland loves music • You’re favourite artists • It’s what makes us great