Dgh presentation by Dr Munawar Khan SACP
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This document discusses the Behavior Change Communication (BCC) component of the Enhanced HIV/AIDS Control Program Sindh, which runs from 2011-2014. It aims to contain the spread of HIV/AIDS in Sindh province, Pakistan to below 1% and ensure support services for those affected. BCC activities include advocacy campaigns targeting decision-makers, communication campaigns to raise awareness and reduce stigma, and social mobilization events. The document outlines the current HIV situation in Sindh and objectives to control incidence among high-risk groups through prevention tools and creating a supportive environment for people living with HIV.
Dgh presentation by Dr Munawar Khan SACP
- 1. Dr. M. MUNAWAR KHAN BEHAVIOR CHANGE COMMUNICATION ENHANCED SINDH HIV/AIDS CONTROL PROGRAM SINDH
- 2. (BCC) BEHAVIOR CHANGE COMMUNICATION ENHANCED SINDH HIV/AIDS CONTROL PROGRAM SINDH Communication Component of SACP I&I Depot Rafique Shaheed Road, Near JPMC Cant, Karachi 2
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- 4. ENHANCED HIV/AIDS CONTROL PROGRAM SINDH 4
- 5. Name of the Project Enhanced HIV/AIDS Control Program Executing Agency Health Department Govt. of Sindh Time Period 2011- to 2014 (Three Years )
- 7. Goal • To contain the spread of HIV/AIDS among the general population to less than 1% • To ensure adequate provision of services and facilities to the affected individuals, families and communities be creating enabling environment by 2014.
- 8. ROLE OF BEHAVIOR CHANGE COMMUNICATION (BCC) • ↑ Knowledge • Stimulate community Dialogue. • Promote essential Attitude change. • Reduce Stigma and discrimination. • Create demand for information and services. • Advocate. • Promote services for prevention, care & Support. • Improve skills and sense of self-efficacy.
- 9. Current Situation of HIV/AIDS in Sindh • Sindh Province has unique position in the country due to Karachi being most populous city of Pakistan with population more than 12 Million. • People from all parts of country come to Karachi for employment opportunities and better diagnostic and treatment facilities. 9
- 10. Current Situation Conti…. • Large population of immigrant workers, Injecting Drug Users, Sex workers, Truckers, & Prisoners. • Above high risk populations frequently move from smaller towns to big cities. • More challenges for HIV/AIDS prevention in Sindh than rest of the country. • Sindh has reported maximum number of HIV/AIDS cases in the country. 10
- 11. Current Situation Conti…. • First outbreak among Injecting Drug Users was identified in Larkano in June 2003, subsequently increasing number of IDUs are being tested +ve for HIV in Sindh. 11
- 12. Project Objectives To control the incidence of HIV among Most at Risk Population (MARPs) especially Injecting Drug Users (IDUs) and Male Sex workers (Hijras/MSM). To place the time tested tools of prevention to hold the concentrated epidemic in, and halt the progress in MARPs and bridging population To Reduce and Reverse the level of stigmatization of people living with HIV by creating supportive system and conducive environment to have a happy life and easy access to medical and social services.
- 13. Project Objectives To coordinate a multisectoral, comprehensive and sustainable response to HIV that is based on evidence, transparency and accountability and involves the various line ministries, the civil society and the main target beneficiaries (the PLHIV and the most at risk groups). Identify the gaps for future Resource mobilization integration from development partners like GFATM, for long term sustainability of programs and interventions
- 14. BCC ACIVITIES
- 15. Advocacy, Communication & Social Mobilization
- 17. Component-1 ADVOCACY:- • Advocacy is a combined effort of a group of Individuals or organizations to persuade influential individuals, groups and organizations through various activities to adopt an effective approach as quickly as possible. • Advocacy is about identifying a problem in a community, coming up with a solution to that problem, establishing strong support for that solution and providing an effective implementation plan.
- 18. Advocacy is about identifying a problem Provincial Dialogue Sindh District Task Force Sukkur
- 19. Advocacy is about identifying a problem District Task Force Larkano at DCO office Larkano
- 20. Advocacy: cont.......... • Advocacy plan will serves 2 purposes: • Firstly, advocacy to decision makers (politicians, senior public officials) facilitates the conduct of existing programs and in planning for newer programs. • Second: is to facilitate key groups (Those described above, as well the general public at large) in understanding the need for HIV prevention.
- 21. Advocacy/Communication and Social Mobilization Activities/ Targets: • 15- Publicity Bill Board • 55- Campaign Vinyl Publicity Posters on Public Transport • 30- Publicity Hoardings (Rental/ Permanent) • 10- Campaign I.E.C. Material (Promotional) • 45- Campaign Social Mobilization Committee 5 unit per District( Manual, M&E Manual etc
- 22. ACIVITIES Component-2 Communication
- 23. Component-2 Communication • "sending, giving, or exchanging information and ideas," which is often expressed verbally and nonverbally. • Verbal communication is the act of speaking by using words. Examples of this include using different forms of language (i.e., written, voice, sign language). • This form of communication can be taken for granted..such as saying regretful things and opening your mouth before thinking about what you are saying.
- 24. • Non-verbal communication is the act of speaking without using words. Examples of this include facial gestures ,body language, legs shaking, nervousness, and the impression you give to others with your appearance (dress, body image, body odor).etc. • Both non-verbal and verbal communication are both used on a daily basis. In that regard, it's important to use communication carefully and with love. Communication can either hurt or heal
- 25. Communication and Stigma Reduction ((Campaign)) • 9- Awareness event at religious festivals (urs) • 24- Awareness events for community and religious leaders • 30- Awareness events for uniformed personnel • 12- Awareness events for Health Sector Professionals • 15- Awareness events for Media Personnel • 12- Coordination with other line departments, ministries and donor agencies • 15- Special Events (5 in a year),Health Days • 3- World AIDS Day
- 26. Awareness event at religious festivals (urs) BHIT SHAH During Annual URS of Shah Abdul Latif Bhitai ( Bhit Shah )
- 27. Awareness Events for Community & Religious Leaders Religious Leaders belonging to Muslims, Christians', Hindus and Sikh Karachi
- 28. Awareness Events for Community & Religious Leaders Religious Leaders belonging to Muslims, Christians', Hindus and Sikh Larkano
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