Dig Mktg.ppt
- 1. Digital Marketing The promotion of brands to connect with potential customers using the internet and other forms of digital communication.
- 2. Content Marketing Social Media Marketing Email Marketing Affiliate Marketing Online Public Relations SEO Pay Per Click Viral marketing Influencer Marketing Digital Marketing PPT Various Channel Used
- 3. 1. Blogs + Articles 250-1000 words short articles on “ hot topics” 2. SEO + Web Content Optimize your website for google searches with good keywords 3. White papers 3,000 - 5,000 word case studies that position you as a thought leaser 4. E-Book 5,000 - 20,000 word In-depth books draw people to your website 5. Pay-per-Click campaigns Pay to get listed at the top of the search engine results 6. Specialized search engines List products with chemical-specific search engines. 7. Webinars Online seminars to educate buyers about your products and their uses. Digital Marketing PPT DM Strategy
- 4. SEM (Paid) • Google Ads • Bind Ads SEO ( Organic) • Google • Bing • Yahoo SMM (Paid) • Facebook • Instagram • Pinterest Direct • Push • Email • Customer Base Referral • Affiliates • PR SMO (Organic) • Facebook Ads • Pinterest Ads Digital Marketing PPT Digital Marketing Channels In A Nutshell
- 5. 1. Define your business goals • What are your business assets • What are your marketing assets • What is your budget • What are your goals 2. Define your audience • Learn about the audience • Use research tools to build audience persona • Understand your audience’s buying habits • Keep this in mind whenever you create new content 3. Test Channels • SEO & Content marketing • Paid advertising • Social media organic • Campaigns and paid ads • Email Marketing 4. Analyze • Analyze ROI on each channel • Gather feedback • Learn from user’s behavior • Refine your campaigns 5. Adapt • Come up with solutions • Stick to the most profitable channels • Co-ordinate your campaigns • Maximize your customer Acquisition Digital Marketing PPT Choosing The Best Digital Marketing Channel
- 6. Impactful Economical Instant Feedback Time & Effort Saving Flexibility Real-Time Analysis Digital Marketing PPT Benefits Of Digital Marketing
- 7. Reach The Right Audience Engage With Your Audience Motivate Your Audience To Take Your Action Maximize Return On Investment (ROI) Digital Marketing PPT Digital Marketing Objectives
- 8. Traffic Generation Event promotion Branding Increasing App Download Seasonal & Occasional Sales Increasing Video view Lead Promotion Product selling Reach Interaction Call Generation Time-bound Digital Marketing PPT Digital Marketing Objectives
- 9. What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically Benefits Of PPC Advertising 01 02 03 04 Fast Measurable Results Traffic is targeted You only pay for clicks Get on the top spot of googles page 1 search results instantly Digital Marketing PPT Pay Per Click
- 10. What Is SMM? Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Advantage Of SMM 01 02 03 04 Increased Brand Awareness More Inbound Traffic Improved Search Engine Rankings • Higher Conversion Rates • Better Customer Satisfaction Digital Marketing PPT Social Media Marketing
- 11. SEO (Search Engine optimization) SMO ( Social Media Optimization) SEM (Search Engine Marketing) SMM (Social Media Marketing) Digital Marketing PPT Digital marketing Areas
- 12. Internet TV Radio Mobile Out Of Home website Mobile app Search Engine Social Media Email Referral TV radio Mobile Out Of Home Online / Internet digital Marketing Offline digital Marketing Digital Marketing PPT Promoting Brand Awareness
- 13. Digital Marketing SEM Web Design Video Production Branding Content Marketing App Development SEO Email marketing Social Media Digital Marketing PPT DM Consist Of
- 14. Digital Marketing PPT Benefits Of Increase Lead Generation Increase Sales Revenue Improve brand awareness Improve Data Quality Increase website traffic Improve User experience DM Benefits
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