Digging in mountain of data april bell qrca presentation final slideshare
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The document discusses approaches to analyze qualitative data, emphasizing the importance of using software tools to manage and derive insights from word data, which differs from numerical data. It includes tips and methodologies for qualitative research consultants (QRCs) to organize and extract significant themes from diverse data sources. Additionally, the document highlights the use of storyboarding and roadmapping as effective techniques for creating coherent research reports.
Digging in mountain of data april bell qrca presentation final slideshare
- 1. DIGGING FOR AN insightful STORY IN A MOUNTAIN OF DATA
- 2. of y ou ny ow ma s? H thi elt like ha ve f
- 3. 1. Suggest an “Approach”
- 4. 2. Create a Conversation
- 5. y’s toda lyti cs xt A na Te nge s: ch alle
- 6. more word data 1.
- 8. 2. exploratory, non-‐linear output
- 9. 3. increase in hybrid studies
- 10. word data is not like 1,2,3,4,5,6,7… numerical data. 10,20,30,40… 3,6,9,12,15…
- 11. Word Data: re n m any words that a udies conducte d, there are o0e int, and begin In the st po ove rwhelmed at this e0 to sort thr ough. Many are an y more challenge pli shed. There are m to ask how t his can be accom egie s. First, we found than numerica l data, and strat ou begin. Later with word data able so0ware before y what we can d o is explore avail nt so0ware tools trod uce some differe in the pr esen taAon, we will in nu mber of so0war e u. There are a large ava ilable that will help yo st require purchase or ble. Some are free, but mo re most comfortab le types availa to fi nd the one you a f membersh ip. It takes Ame xplo re the quesAon o a re tool, we will e lore with. Onc e you find a so0w te a report, we exp e new valuable insights. To crea research world, how to captur ket es. Here in the mar valuable stor yboard techniqu eal with. Today we w ill aA on overload to d we ha ve a lot of inform e approach this? an w tackle the quesAon, how c
- 12. re n m any words that a udies conducte d, there are o0e int, and begin In the st po ove rwhelmed at this e0 to sort thr ough. Many are an y more challenge pli shed. There are m to ask how t his can be accom egie s. First, we found than numerica l data, and strat ou begin. Later with word data able so0ware before y what we can d o is explore avail nt so0ware tools trod uce some differe in the pr esen taAon, we will in nu mber of so0war e u. There are a large ava ilable that will help yo st require purchase or ble. Some are free, but mo re most comfortab le types availa to fi nd the one you a f membersh ip. It takes Ame xplo re the quesAon o a re tool, we will e lore with. Onc e you find a so0w te a report, we exp e new valuable insights. To crea research world, how to captur ket es. Here in the mar valuable stor yboard techniqu eal with. Today we w ill aA on overload to d we ha ve a lot of inform e approach this? an w tackle the quesAon, how c
- 13. How do we solve? We research.
- 14. ?? Conducted Interviews with Qualitative Research Consultants (QRCs)
- 15. Group Breakout # 1 • Pick up the discussion questions on your table. • Take 5 minutes to discuss at tables then share out.
- 16. QRC “Big Data” Projects are about “multiplicity” ies ies le Methodolog Multiple week stud Multip Multiple Markets • In person roups Online Focus G Multiple Countries • rds • Onli ne Bulletin Boa Multiple data locations • Handwritten notes • Video • Excel • Word
- 17. QRC Tips & Tricks “Look for b es ig themes Establis hing Them don’t worr Utilizing Excel to fin y about th and e ‘little’ Upfront dings that sort and organize when I st pop up, at least art writing .” “I look for la rge themes and Creating bucketing th begin s quick code em.”
- 18. Examples of tools used by QRCs: x cel Interclipper E N vivo Dedoose Wor dle
- 19. Text analytic software brands
- 20. solution = software + brainpower
- 21. Process Begin With Roadmap Storyboard Purpose Insights Report
- 22. Begin With Purpose Creating Control.
- 23. Begin With Purpose Understand the real question.
- 24. Begin With Purpose Learn with your clients.
- 25. Begin With Purpose “Chunking” Don’t eat the whole elephant.
- 26. Begin With Purpose To use or not to us e text analyti c software?
- 27. Begin With Purpose Ask: “In what ways can I prepare data to help with analysis?”
- 29. Tagging in 20/20 Online Software
- 30. Allows Easier Analysis in Excel
- 31. Utilizing Dub Segments and Notes
- 32. Dub—Easy Export into Excel
- 33. Roadmap Insights Creating Context.
- 34. Roadmap Insights Why Roadmap your Insights?
- 35. T ips for Roadm apping Your I nsights
- 36. Group Breakout # 2 Let’s roadmap an interview. 1. Watch 3 minute Interview clip. 2. Write 1 idea per Post-‐it as you’re listening. 3. Place the Post-‐its wherever you want on the worksheet.
- 37. Roadmap Insights Mind-‐ mapping Resources
- 38. Roadmap Insights Visualize while speed-‐ reading
- 39. Roadmap Insights Speed-‐ reading Resources
- 40. Storyboard Report Creating Flow.
- 41. Storyboard Report Why Storyboard your report?
- 42. Storyboard Report Storyboard Setup
- 44. Group Breakout # 3 Let’s storyboard the insights. • Using the storyboard, worksheet, and Post-‐its, migrate your “roadmapped” insights.
- 45. Process Begin With Roadmap Storyboard Purpose Insights Report Creating Creating Creating Control. Context. Flow.
- 46. Begin With Roadmap Storyboard Purpose Insights Report Q & A e: april@aprilbellconsulting.com w: www.aprilbellconsulting.com t: 972.352.8075