Digipak analysis
- 1. Digipak analysis By Louie Clark
- 2. Arctic Monkeys-Your Favourite Worst Nightmare The art work for this digipak contrasts quite drastically with their previous album which was styled in black and white. The vibrant colors and interesting art style hint at a new musical direction, which is fitting as the band have become renowned for reinventing themselves with each new release. The artwork that features on the digipak is reminiscent of street art, a staple of hip hop, however it remains suitable for an indie rock band via use of it’s understated yet vibrant colors, lack of text and sense of fun. The hard black edges of the house serve to contain all this, having connotations of an invitation to sample the music inside and linking the album to the fun, at the same time juxtaposing it with the gloomy imagery.
- 3. Gorillaz- Demon Days This digipak utilises the bands strongly established brand identity and imagery. Their tendency to not subscribe to a specific genre of pop music, and their use guest artists means there is a lack of conventional and aggressively defined genre characteristics here. Instead they focus solely on the band members iconic designs, seeing as they are a ‘virtual band’ a factor that draws attention from old and new fans is the personalities conjured by this imagery. This can be advantageous to anyone planning a visual campaign for them, like the one for the album Demon Days we see here. Each member is represented equally through different images, the layout acting like a photo album each panel containing a different members face. The use of white space compliments this, not only does it make for a slick and clean cut design but it also invites the eye to examine the images further.