Digipak Analysis
- 1. BEYONCE I AM... SASHA FIERCE (PLANTINUM EDITION)
- 2. INFORMATION Artist Name: Beyonce Album Name: I am... Sasha Fierce (Plantinum Edition) I Am... Sasha Fierce is the third studio album by the american recording artist Beyonce. Sasha Fierce – which is named after Beyonce’s on-stage alter ego, concentrates on more untempo beats that blend the Europop and the elctro-pop genres. The Deluxe Edition of the album was released simultaneously along with the standard edition.
- 3. FRONT COVER As mentioned before, Beyonce’s alter-ego on stage is Sasha. And the line, “I Am...” represents Beyonce’s personal life and experiences as the album name is “ I Am... Sasha Fierce. And the word fierce refers to having voilent aggressiveness as it is associated with an unconstrained person. The artist is projecting herself. The main image fimiliarizes with Rihanna’s album “Loud” as they both have a feminine look. Beyonces’s straightened hair, and bit of her lips opened, gives more of a sensious feel which attracts the audience towards her. This image fits in perfectly with Laura Mulvey’s theory of the Male Gaze in which women are looked upon. The bracelet along with a ring in her hand, portrays her star persona and her accesssories. The font used, makes the artist name prominent as it is in Bold manner. The album name is in the same font. The image is in black and white which gives a special impact. The artist and its expressions are the main focus as the background ios blurred.
- 4. BACK COVEROn the back cover, the track list has been printed. The same font has been used, but the size is used is small, which makes it a little difficult to read the tracks in one go. The barcode information is printed on the backside of the digipak which is present on all digipaks. Thethin and thick differentiates this digibak from the others and helps to keep record of large amounts of digipaks. The viewer’s are able to see a Close-up of Beyonce. The make-up of the star’s face in this image is different from that on the front cover. Her eyes portray a shadowy effect. It seems that the artist is very consious about her accessories as we can see a golden scarf which shiny broches on it usually to represent herself as a fashion statement. The colour scheme of the background has not ben kept uniform. It gives more of light purplish feel which makes the her golden accessory the main focus.
- 5. CD-1 On the cd, the colours seem a bit faded and the audience is not able to see the real colours. Simultaneouly, the cd is more appealing, as it shows the long shot of the Beyonce. Up till now, she didn’t reveal herself to the fullest, but now she’s fully exposed. The artist’s way of standing gives a sensious feel to the audience which makes her more alluring. The font sizes and the layouts used are appropriate according to the digipak. The fonts and the font sizes have been kept uniform throughout the digipak which develops the same mood from the beggining till the end.
- 6. CD-2 Similarly like CD-1, the audience is able to see a Long Shot of Beyonce. This CD colour is black and white. However, the audience can see Beyonce in a different style and in a different pose, thus, making her looks even more attractive. The font sizes and the layouts that are used have been kept consistent throughout the digipak. The fonts and the font sizes have been kept uniform which makes the digipak follow the set of codes.