Digipak analysis
- 2. This digipak analysis is based on an album by Distorture. Automatically the name can relate to the word distortion which has negative connotations and means a change for the worse. Stereotypically this could reflect on a dark gothic genre but actually the band Distorture are a duo who experiment in alternative folk music. The font of the digipak shows no indication of their genre of music or an image of the band. However the front of the digipak consists of the band logo which is black with the background half white and half black. The same background is used throughout the digipak possibly to show the connections and relations from one section of the digipak to another. The dominant colours within the digipak have always been made red and white as they contrast with each other. For example white can be seen as indicating purity while the red can be seen as indicating anger and death, or even passion and love.
- 3. The dominant image within the digipak is the recurring image of the hand full of blood which of course is what grabs the audience’s attention to the album. This connotes the theme of emotions such as depressions and anger as red symbolises these even more by giving off the effect that it is blood. This might also make the audience think that the artist’s music must be emotional and symbolic as the image of blood in hands can also be symbolising that the artist has done something wrong: ‘caught red handed’. The title of the album is ‘Revere’. The album could possibly be named this as the meaning of revere is to regard something with the deepest respect. The band could be stating that the album is something to respect and to honour as it is a sort of masterpiece to them and to the music industrial. Or possibly this links to the image of the hand full of blood that represents the death of a person and that the audience/band regards them with the deepest respect. According to the band’s myspace page the record label they belong to is symbolique studios who one of the band members Jason Just is heavily connected with. They are a New Zealand company who concentrate on the means of design, art and music. As they are only signed with a minor company which probably highly contributes to their lack of success in the mainstream charts all over the world. Distorture appeal to their target audience as the hand of blood in their digipak catches the people’s eye as it comes across as graphic and shocking. This then enables people to consider to look at it and therefore increases the changes of purchases of the album. Their target audience is most likely industrial, folk and indie lovers as it is out of the ordinary and eye catching.