Digipak analysis
- 1. Alt-J – Matilda • This digipak follows the theme of space as its main colour scheme consists of black, dark purple and yellow. These colours are usually associated with space. Each side consists of black which is the main colour. The bottom left page has the mixed colour scheme filled into the font which helps to establish the theme. They have not used any images of the actual band but chosen to use the theme in order to be aesthetic, as the band is of an indie genre they prefer themes and pretty backgrounds/colours rather than having the actual faces of the band members. • They have also included their symbol of the triangle which suggests the letter A which stands for the bands name. This is a key part of the bands merchandise and albums as it is their logo and what their fans may know them by, therefore including it is significant. This page ties into the bottom left page as it has the black background and the triangle is filled in with the same colour scheme of yellow and dark purple sky. • They have also included a side with a list of the songs included in the album which is necessary as it allows the audience to know the order of the songs and which ones are actually on the CD. On this page they have used a white font due to the contrast from the dark background. They have also used orange for the font numbers which fits into their theme. The font used is similar to a typewriter but it is also futuristic to fit into the space theme. • One of the pages includes a quote from the band, it is written on a black background with the same white typewriter font, in order to link everything together and keep the theme consistent. The use of a quote makes it more personal, so the viewers feel like they have received something extra that is also meaningful. • Two of the pages only consist of the space background without any text, this acts as a filler as they have no real purpose but help to fill space and continue the theme in order to remain aesthetically pleasing to its viewers. • This digipak is likely to attract young adults aged between 16 and 24, as well as those who are interested in being edgier and are typically artistic as they are known to be into aseptically pleasing themes and they also tend to be interested in indie music and lifestyle so they would appreciate the look of the digipak.
- 2. Marina & the diamonds – The family jewels • The digipak pack does not really have consistent colour scheme as it is mostly just a series of images of the artist. The artist has used three images of herself that have been animated, which make them stand out from other digipaks. The image on the bottom right corner which would be the cover has her lying horizontally, facing the camera. The image is more seductive as she is looking into the camera, making direct eye contact, her lips slightly parted and her hair is messily laid out on the floor. The artists name is also written on the front and is placed around her so her face is not covered. The font used is messy and cursive to look like handwriting which makes it more personal, the font size also decreases in size as it goes down. The font is in white which helps it stand out as the background is darker. • The image on the next page, has her tilting her head back and looking slightly to right. The image is also quite seductive as it looks like she doesn’t have any clothes on and the positioning reinforces that. The song names are place around her making sure to not cover her face. The same font and colour is used as it helps to keep everything consistent and adds a personal touch. On the bottom left corner they have included a short description which may give the viewers an insight into the album. • The third image which is included inside is a close up of her face, it follows the slightly animated theme. Half her face is covered as she is doing a gun sign, which may be to show her being more aggressive, it also makes the viewer think that she is an R&B artist instead of an indie/pop artist. She is looking into the camera and making eye contact so it is more engaging for the viewers. • The CD has a simple deign as it is just silver with the artist name in a black font that is used throughout the digipak. • The audience may be mixed although she is an indie/pop artist the look of the digipak may attract people interested in R&B music. Young women are likely to be attracted to the design and look of the digipak, however, the use of sexual images may also attract men.
- 3. The 1975 • The front cover has a very eye catching image at the use of a black ground contrasts well with white light from frame. They have put the band name inside the frame to make it look like it is popping out which is also eye catching for the viewers. The band name is written in white lights, the font is also bold, minimalistic and mature, it is also very distinctive so when people look at it they are able to know what it is. They have chosen to not include images of the band as a lot of indie bands choose to not have their images included and focus on creating an aesthetic background through images, fonts and colours scheme. • The inside of the digipak folds out and includes an image of the band. They have maintained the black and white theme to remain consistent. The image adds a personal feel to the digipak as the viewers are getting something extra, considering a lot of indie bands don’t include their own images. Their clothing and style is different to the mature look of the cover as they are dressed in hoodies and flannels. This may be to appeal to both genders as the mature and simple design would appeal to females but the positioning and clothing of the band may attract males. • The back of the digipak also follows the main colour scheme and the use of the frame with white lighting, in side the frame they have included the names of their songs, which is typical convention of digipaks as the viewers would want to know the songs included. They have also added additional information on the back this is to give the viewers something extra. • The audience are likely to be young women age between 14 and 24 as they have a more broad age group because their look and genre of music appeals to a lot of young women. The digipak may appeal to young men as they have used a black and white colour scheme which can appeal to both genders as well as the way the band member are presented.