Digipak analysis
- 2. For our front cover we decided to keep it quite plain. The reason for this is because we did not want to over- complicate our Digipak as a common connotation of childhood is simplicity. Furthermore in order to follow this theme the only writing we used was the title of our song “When I Was A Youngster”. We chose to use a white font for this title as it was the colour that stood out best against our background. This meant that it was easier to catch the audiences eye and draw their attention to the Digipak. We also chose this font because it was bold and easy to read, but also because it was simple. For the front cover we added a cartoon effect over the picture as this also reinforces the idea of youthfulness in our Digipak. It also made our Digipak unique to others as in order for it to remain plain, it needed something slightly different so it is not viewed as boring. We chose the picture of Hussain (policeman) looking astonished as George (superman) fly's as it not only do the costumes appear multiple times in our video but also because the idea of superheroes and police and robbers is commonly associated with children's imagination. T also has a very clear blue sky that fits the blue colour scheme of our Digipak very well.
- 3. The back cover of our Digipak is the side with the main information that the buyer would need to know. Similarly to the front cover one of the main reasons we chose this picture to use as our background was the dominant blue sky that features in it, helping to continue the blue colour scheme along with blue of Georges superman costumes. In the bottom left of the back cover we chose to place the companies logo. This was in order to brand our company and inform the buyer of the producers. We chose to include the barcode in the bottom right, which will allow an easy purchase for the customer. We chose to put it on the back cover as this is on th external side of the case so will be easier to scan, and also it is where the rest of the information is so will be easy to locate. Perhaps the most important part of the back cover is the track list. This is a clear list of the songs that comes in the album along with our main feature song “When I Was A Youngster”. Once again we used white font so it is clear and easy to read for the buyer. We also chose to have a white border around the track list so it stood out more against the background.
- 4. This side of the Digipak is the most simple side out of the six. The reason for this is because it is it is not on the external side of the Digipak so furthermore does not need to catch the audiences eye. It is simply a picture of the two character sitting on a crossbar. We decided to use this picture as the connotations of football and the park often relate to childhood and having fun. In order to suite the rest of the front images we kept the characters in their costumes. The cartoon effect that we used over the top of the image is very effective on this side as it strengthens the colour of the sky and allows different shades of blue to be viewed, following our colour scheme.
- 5. These two covers even though being split by the middle inside cover interact with one each other. Motion studios brainstormed what do the majority of people associate childhood and innocent fun with ? We decided that catch resembled this best. Furthermore we had both our characters playing catch. On the right inside cover we have Hussain throwing a tennis ball that we edited in. And on the left we have George posing as if he is ready to catch the ball. This is not only to enforce the youth theme but also to show the character friendship which our music video focuses on. For the characters outfits we changed from the policeman and superman costumes to bright casual clothing. The charters wear these costumes (hat and Jumper) multiple times in the video so we decided to use them in the Digipak as well to once again build upon their character profile. The costumes also are bright and colourful allowing the Digipak to appear more interesting then if they were just to wear plain clothing. In terms of the background we chose a very plain fading blue effect. This was to ensure that the main focus goes towards the characters and the interaction rather then anything behind them. Obviously using the colour blue to create a flow of colours between each side of the Digipak. Georges jumper and jeans also helps to enforce the colour scheme. We used the floating grass podiums as they are unique and once again express the idea of childhood imagination. Even though our main colour scheme is blue in each side we have a secondary colour of green so the podiums help to continue this as well.
- 6. The last part of the Digipak to analyse is the middle of the inside. This part of the Digipak is where the disc for the album is. We decided that the design of our disc should be the world. Our editor designed it with a border of a sky and planes around it to make sure it is clear that its the disc. Not only is this because the shape would be suitable but also because it relates directly to our song. Within “When I Was A Youngster” the lyrics “I wanted to be everything on the planet” is repeated throughout. Due to this we thought the world would be a good feature to have as our disc. The World is also representive of a kids dreams and potential so follows our theme. The background we used is the same as the inside left and right cover to ensure that there is a flow between the three sides so the interaction of playing catch would work. By having the world in the middle it suggests the two characters are almost throwing a ball over the world once again portraying the lack of limitations when your young.