Digipak and ad planning
- 2. Artist’s previous albums The artist we chose hasn’t actually released print copies of their albums, instead they post them on Soundcloud, so we can only see the front cover. Both front covers are very different to each other. One being a simple picture of a landscape and the other being a medium close up studio photo of the artist. So the album we create will be the artists first print album. We want are pictures to illustrate the narrative of are video rather than focusing on the artist or using an atmospheric image that implies the feel of the album (melancholy).
- 3. Indie albums Indie albums tend to not have images of the artists and focus more on photography. All of these digipaks contain very good photography. I think the Arctic Monkey’s debut album is very similar to the one we want to create, so we can take inspiration from that to create our own.
- 4. Photographs Front cover Based on our audience research we realised what people look for the most in a digipak is photography. So our main focus will be on getting the right photographs to go with the genre and artist we have chosen. The idea I offered for the front cover was a picture of a girl covering her eyes, hiding herself behind her hands. This concept relates to our music as the protagonist of our video is hiding who she really is from her boyfriend. Back Again I think following the sequence of the previous images of for the back there should be a photo of the girl hiding herself behind her knees as she sits on a stool. Inside In the music video the girl’s true identity is revealed so I thought for the inside it would be a good idea to follow the front cover and back cover and use a photo of the same girl but this time when the male has managed to remove her hands. By opening the digipak its like seeing the girl open up and reveal who she really is. I have taken inspiration from the camerawork and shots used in these images:
- 5. Costume, location and props The model for our digipak is going to be Felicity, the same girl as in the music video. The reason we chose to use her again is because we want the images on our digipak to relate to the video therefore using her we believe is a good idea. Myles will also be in the digipak, but only his hands as the idea is that he will be trying to remove Felicity’s hands from over face. Costumes: Felicity is going to be wearing normal clothes and an oversized jacket. The same jacket worn throughout the music video. The reason for using the jacket again is because the idea is that she hides away in her jacket, as if she’s hiding behind it. Her hair will be down with natural makeup. Myles will be wearing normal and casual clothes (jeans and a T-shirt). Location: All the images will be of Felicity and will all be taken in the studio at college. Props: For props the only one we are going to use is a stool/chair, which Felicity will sit on.
- 6. CD and DVD Our digipak will contain a CD with 10 songs and a DVD which is an on the road documentary that includes behind the scenes on tour, live performances and the making of the album. It contains exclusive videos of how Flora Cash came to be. By doing this are audience will feel more included in the digipak by getting to know the artist a bit more.
- 7. Images Lyrics Messages from the band Within the digipak there will be a booklet that contains the lyrics of all the songs and images of the artist. We wanted our audience to be able to engage with the digipak so we want to include messages from the band on some of the songs, the process of how the band felt when writing these songs and all the emotion they were experiencing at that point. By doing this the audience are able to get to know the band more. On the last page of the booklet the band talk about the DVD that is included in the digipak. It is an on the road documentary which includes how the band came to be, behind the scenes on tour, live performances and the making of the album. Booklet layout
- 10. Indie album advertisement The examples below of previous indie album ads all show the cover of the album. This way when buying the album it is easy to recognise. The text is also very simple, it includes the name of the artist, name of the album, release date and on some the names of the best selling singles and reviews. So for our ad we want to produce something very similar to follow the convention as this seems to be what the public like.
- 11. Advertisement layout We want our ad to be of the same image of the album. It will contain the name of the artist we have chosen, the name of the album and the release date. Artist name Album name Release date