Digipak and advert progress and tools used on indesign and photoshop
- 1. Digipak and Advert Progress and Tools Used on indesign and Photoshop
- 2. inDesign The images included show the process in which images are added to the digipak template for InDesign. There are also some screenshots of how I adjusted the images to fit the frames in a suitable manner and adding a feathered effect on an image which I applied for a coupled of the final tiles on my digipak. This gave it an artistic element to it which altered the look of it and for the final one I made it green which was an aspect that contrasted to the other colours and this broke up the look of the package.
- 3. • For the magazine advert I did all of the conventional processes when making a poster or advert by adding the image/s and text which was a fairly straight forward process through just using the rectangle frame tool and the text tool.
- 4. Photoshop • One of the techniques I used when manipulating my images was using the lasso tool and clone stamp so as to select certain elements from one image and applying them onto another to make it abstract. • I also played around with filters and adjusting the brightness/ contrast to see what effects I could add to make the images look more conventional for the indie pop genre and display my skillset.
- 5. Progress • I have made a lot of progress from the digipak mock up. I have included the necessary institutional information as well as researching a suitable font for my genre which draws all of the conventions together. And in continuation from that, I made the ocular decision to print out the text, cut it out individually then stick it on to the edited images which gave it more of a rough handmade look which I think is quite suitable for an indie pop digipak. • I also re-chose some of the images I wanted to use and the placement of them because I felt that the bottom left one on the mock up looked quite out of place as the facial expressions didn’t seem to interesting for an audience to look at and this was an aspect that I felt necessary to respond on from the feedback from our class.
- 6. • After receiving feedback from a niche audience the general comments were that the advert looked interesting and had the colourful aesthetic continued from the other ancillary product but there needed to be adjustments to the font regarding placement more than anything as well as more information. • This meant that I needed to include the logo(s) for where the album can be bought, reviews from magazines and that there is a special edition digipak available. • To extend from this, I also got advised that the choice of image wasn’t quite suitable for the advert so I chose to use the front cover of the digipak in order to create visual links between the ancillary products. I kept the purple background to act as borders/ banding for the bottom section of the ad and included the correct amount of information. I did this by choosing on another font on InDesign and played around with positioning to see what worked best. Overall, the magazine advert got changed quite a lot considering that I had a strong initial idea of what I wanted to make.
- 7. • I also didn’t have enough suitable information on the advert therefore by remaking it and using more digital skills than the handmade approach which I adopted initially. • This allowed me to change the font and include more institutional information such as the limited edition digipak and the quotes which highlight the success of the band’s music which is highly conventional for a magazine advert. • I think that the green text with the white lines looks much more formal and professional where it is centered and aligned to each other rather than randomly dotted around like the other one. • The next two slides will show a comparison of the first advert I did and the final one to really emphasise the clear differences between them.
- 10. • In continuation, I made changes to the top left digipak image because the Photoshopping I did was quite messy so I went back and used the eraser tool to create a much more precise erasure of unwanted background image. This made the tile on the digipak look less rough and more professional as a result. • I also changed the top right tile completely because the facial expressions of the actors didn’t fit the rest of the package so it caused the consistency to fall apart. I therefore chose another image, cut out the background and Photoshopped the group surfing on a cloud which provided a better example of the fun nature of the digipak and reflected the music video itself. • To do this I Photoshopped an image of the clouds to be green and adapted the contrast and brightness to fit the other green featuring on the digipak. • And lastly, after receiving more comments about the shape of the tiles and the purple background, I re made the backing and Photoshopped it so that it was the same as the one I used for the magazine advert. It made sure that there was a regular shape for each tile as well as changing the CD part as the edges were not straight. Overall, this ensured that there was a better consistency among the panels and clearly linked to the other ancillary product.
- 11. The side by side comparison on the previous page shows just how many changes have been made since the first attempt. The process goes 1 (top left), 2 (top right), 3 (bottom left) and 4 (bottom right).