Digipak by Raj
- 2. The Script - Advert Star image is shown clearly, he is in the foreground which makes him the main focus of the image Follows the typical conventions of a magazine by using a Barcode and header The target audience for this magazine would be young female teenagers who would find them attracting The font used is not very playful so it wouldn’t be aimed at kids but adults or teenagers. This image uses a filter which makes it look bright which connotes to happiness
- 3. The Script - Website The use of the large image at the front of the page is advertising for their music as when they see the image, they would want to purchase the album Live dates of their tour to promote and also conventional for websites The colour scheme for the album is mainly focused around bright colours such as blue and pink
- 4. The Script - Album The colour scheme is very similar throughout the whole digipak so they are very consistent. The album has a barcode which is conventional for most album. The front cover has the artist’s picture which is focuses on so it would attract the female audience and show importance too. The image of the hands can connote that they’re strong together or they’re helping each other which relates to their song.
- 5. OMI - Advert The background is white which suggests purity or innocent Subverts the conventions of a typical magazine as it doesn’t have a barcode OMI is the main focus of this magazine which makes him the star image The tone of the magazine is quite happy as it has bright colors The font used is not very playful so it wouldn’t be aimed at kids but adults or teenagers.
- 6. OMI - Website The background colour is black and white with two pictures of him posing to promote his music. This banner has the star image wearing glasses with a futuristic look to suggest that he is the future of the music industry. The website has social networking sites in the top corner so he would get more viewers if the audience shares him His website consists of tour dates which is conventional for most artists so the fans know when & where to see him live
- 7. OMI - Album The front cover is very bright. This relates to the music video as it’s very jolly and happy. Also consistent with the whole digipak. Goodwin’s theory is applied as he is in the centre of the front cover so the audience knows that he’s the ‘star image’. The audience can straight away tell that this will be a happy music video as it’s bright blue. OMI is wearing fashionable glasses and casual clothing so it appeals to his target audience.
- 8. Eminem - Advert No barcode can be seen which subverts the magazine conventions The star image is on eye level so he is on the same level as the reader The background is white and grey which can be dull or can shown purity/innocence The font used is not very playful so it would be aimed at adults or teenagers but not kids.
- 9. Eminem - Website The colour scheme for this website is black and white which is relates to the tone of his music. Advertising the movie Southpaw along with his soundtrack for promotion. Selling his own merchandise like most artists do on their website which is conventional Tours dates and album details are further down in his website too so fans can catch up
- 10. Taylor Swift - Advert The colour schemed used in this magazine is black and white which gives the music an old feeling. The glow on the star shows that she is innocent. Male gaze is used on the cover picture as it has Taylor Swift who is an attractive young white female which attracts & catches the gaze of males. Her name is shown in bold which would immediately tell someone who this person is if they don’t know her. Follows the typical conventions of having barcode.
- 11. Taylor Swift - Website The colour scheme for the website are light colours which relates to all her album colours Tours dates and her main album is shown clearly which follows the conventions of most of the artist’s websites Taylor Swift is in the centre of the image which shows her importance and can attract the males The world tour is shown in large text so the fans would be desperate to meet her in person
- 12. Avicii - Advert The colour scheme used in this magazine are bright colours to show how relaxed he is and it also shows a happy tone. The text in the middle relates to his music so the audience would want to check it out looking at the amount of views he has got which promotes his songs Avicii is right in the middle of the magazine which makes him the star image so females would be attracted to him The star is wearing Avicii headphones which is a his own merchandise so he is advertising it on the magazine to get more sales
- 13. Avicii - Website The colour scheme is quite colourful and bright which is similar to some of his albums too. Tours dates and appearances are shown further down the website which is again conventional Images of his greatest tours for promotion and to expand the fan base. He also sells his own merchandise for more viewers.