Digital 2022 Nauru (February 2022) v01
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The document provides an overview of global digital behaviors and trends for 2022, highlighting the adoption and use of connected devices across various regions. It emphasizes the potential discrepancies in data due to changes in sources and methodologies, particularly regarding social media users who may not represent unique individuals. Additionally, it discusses specific trends in social media usage, digital content investment, and the impact of the COVID-19 pandemic on digital growth metrics.
![17
+0.3% -1.5% +0.3% [N/A]
+30 -243 +19 [BASE REVISION]
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
TOTAL
POPULATION
CELLULAR MOBILE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT
ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES.
NAURU
CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME
DIGITAL GROWTH
FEB
2022](https://image.slidesharecdn.com/datareportalgdr10020220212digital2022nauruv01-220216052251/85/Digital-2022-Nauru-February-2022-v01-17-320.jpg)
![18
100.0% 544.2 96.5% [N/A] [N/A]
10.9 52.9% 47.1% +0.3% 27.0
THOUSAND +30
URBAN
POPULATION
POPULATION DENSITY
(PEOPLE PER KM2
)
OVERALL LITERACY
(ADULTS AGED 15+)
FEMALE LITERACY
(ADULTS AGED 15+)
MALE LITERACY
(ADULTS AGED 15+)
TOTAL
POPULATION
FEMALE
POPULATION
MALE
POPULATION
YEAR-ON-YEAR CHANGE
IN TOTAL POPULATION
MEDIAN AGE OF
THE POPULATION
SOURCES: UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNESCO; CIA WORLD FACTBOOK; OUR WORLD IN DATA; INDEXMUNDI; KNOEMA.
NAURU
DEMOGRAPHICS AND OTHER KEY INDICATORS
POPULATION ESSENTIALS
FEB
2022](https://image.slidesharecdn.com/datareportalgdr10020220212digital2022nauruv01-220216052251/85/Digital-2022-Nauru-February-2022-v01-18-320.jpg)
![23
5,455 5,493 5,534 5,579 5,629 5,684
6,630 6,688 6,737 6,771 6,790
SIGNIFICANT
BASE
DATA
REVISIONS
+0.7% +0.8% +0.8% +0.9% +1.0% [N/A] +0.9% +0.7% +0.5% +0.3%
JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES
ABOVE BARS, βKβ DENOTES THOUSANDS (E.G. β123 Kβ = 123,000), βMβ DENOTES MILLIONS (E.G. β1.23 Mβ = 1,230,000), AND βBβ DENOTES BILLIONS (E.G. β1.23 Bβ = 1,230,000,000). WHERE NO LETTER IS
PRESENT, VALUES ARE SHOWN AS IS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH AFTER 2020 MAY UNDER-REPRESENT ACTUAL
TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. FIGURES MAY NOT MATCH OR CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
NAURU
INTERNET USERS OVER TIME
NUMBER OF INTERNET USERS AND YEAR-ON-YEAR CHANGE
FEB
2022
DATAREPORTAL](https://image.slidesharecdn.com/datareportalgdr10020220212digital2022nauruv01-220216052251/85/Digital-2022-Nauru-February-2022-v01-23-320.jpg)
![25
64.76% 34.00% 1.24% 0%
-11.1% (-809 BPS) +34.7% (+876 BPS) -35.1% (-67 BPS) [UNCHANGED]
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
MOBILE
PHONES
LAPTOP AND
DESKTOP COMPUTERS
TABLET
DEVICES
OTHER
DEVICES
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO BROWSERS RUNNING ON ANY DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%,
NOT 70%). βBPSβ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
NAURU
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE
SHARE OF WEB TRAFFIC BY DEVICE
FEB
2022](https://image.slidesharecdn.com/datareportalgdr10020220212digital2022nauruv01-220216052251/85/Digital-2022-Nauru-February-2022-v01-25-320.jpg)
![27
0% 0.23% 0% 0%
[UNCHANGED] -4.2% (-1 BP) [UNCHANGED] [UNCHANGED]
94.19% 5.11% 0% 0.47%
+0.4% (+34 BPS) +12.3% (+56 BPS) -100% (-8 BPS) -63.3% (-81 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YANDEX DUCKDUCKGO ECOSIA OTHER
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
GOOGLE BING BAIDU YAHOO!
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM
SEARCH ENGINES IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT
70%). βBPSβ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
NAURU
PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE
SEARCH ENGINE MARKET SHARE
FEB
2022](https://image.slidesharecdn.com/datareportalgdr10020220212digital2022nauruv01-220216052251/85/Digital-2022-Nauru-February-2022-v01-27-320.jpg)
![29
[N/A] 49.7% 50.3%
[BASE REVISION]
9,150 84.1% 114.8%
YEAR-ON-YEAR CHANGE
IN SOCIAL MEDIA USERS
FEMALE SOCIAL MEDIA USERS
vs. TOTAL SOCIAL MEDIA USERS
MALE SOCIAL MEDIA USERS
vs. TOTAL SOCIAL MEDIA USERS
NUMBER OF SOCIAL
MEDIA USERS
SOCIAL MEDIA USERS
vs. TOTAL POPULATION
SOCIAL MEDIA USERS
vs. POPULATION AGE 13+
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH; U.N.; U.S. CENSUS BUREAU. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT
UNIQUE INDIVIDUALS. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. SEE NOTES ON DATA FOR FURTHER DETAILS.
NAURU
HEADLINES FOR SOCIAL MEDIA ADOPTION AND USE (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS)
OVERVIEW OF SOCIAL MEDIA USE
FEB
2022](https://image.slidesharecdn.com/datareportalgdr10020220212digital2022nauruv01-220216052251/85/Digital-2022-Nauru-February-2022-v01-29-320.jpg)
![30
BASE
DATA
REVISIONS
2,200 2,200 2,300
3,200
3,800
7,600
8,200
9,200 9,150
0% +4.5% +39.1% +18.8% +100% +7.9% +12.2% [N/A]
JAN JAN JAN JAN JAN JAN JAN JAN JAN
2014 2015 2016 2017 2018 2019 2020 2021 2022
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND EARNINGS ANNOUNCEMENTS. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, βKβ DENOTES THOUSANDS (E.G.
β123 Kβ = 123,000), βMβ DENOTES MILLIONS (E.G. β1.23 Mβ = 1,230,000), AND βBβ DENOTES BILLIONS (E.G. β1.23 Bβ = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. ADVISORY:
SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: CHANGES TO DATA SOURCES AND SIGNIFICANT BASE REVISIONS IN SOURCE DATA MAY MEAN THAT FIGURES ARE NOT
COMPARABLE BETWEEN CERTAIN YEARS.
NAURU
NUMBER OF SOCIAL MEDIA USERS AND YEAR-ON-YEAR CHANGE
SOCIAL MEDIA USERS OVER TIME
FEB
2022
DATAREPORTAL](https://image.slidesharecdn.com/datareportalgdr10020220212digital2022nauruv01-220216052251/85/Digital-2022-Nauru-February-2022-v01-30-320.jpg)
![31
0% 0% 0.76% [N/A] [N/A]
[UNCHANGED] [UNCHANGED] +94.9% (+37 BPS) [N/A] [N/A]
87.02% 0.76% 9.54% 0.38% 1.53%
+5.3% (+439 BPS) -83.6% (-387 BPS) +12.4% (+105 BPS) -67.2% (-78 BPS) -43.3% (-117 BPS)
REDDIT TUMBLR LINKEDIN VKONTAKTE OTHER
FACEBOOK TWITTER PINTEREST INSTAGRAM YOUTUBE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATCOUNTER. NOTES: SHARE DOES NOT INCLUDE TRAFFIC FROM MESSENGER PLATFORMS. DATA ARE ONLY AVAILABLE FOR A SELECTION OF PLATFORMS, AND PERCENTAGES REFLECT SHARE OF
AVAILABLE PLATFORMS ONLY. FIGURES REPRESENT THE NUMBER OF WEB PAGE REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL WEB PAGE REFERRALS ORIGINATING FROM THE
AVAILABLE SELECTION OF SOCIAL MEDIA PLATFORMS ON ANY DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A
STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). βBPSβ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
NAURU
SHARE OF WEB TRAFFIC ARRIVING ON THIRD-PARTY WEBSITES VIA CLICKS OR TAPS ON LINKS PUBLISHED IN SOCIAL MEDIA PLATFORMS (ANY DEVICE)
WEB TRAFFIC REFERRALS FROM SOCIAL MEDIA
FEB
2022](https://image.slidesharecdn.com/datareportalgdr10020220212digital2022nauruv01-220216052251/85/Digital-2022-Nauru-February-2022-v01-31-320.jpg)
![39
48.6% 46.7% 40.9% 59.1%
3,300 30.3% 0% +3.1%
[UNCHANGED] +100
90
LINKEDIN AD REACH
vs. TOTAL INTERNET USERS
LINKEDIN AD REACH
vs. POPULATION AGED 18+
FEMALE LINKEDIN AD REACH
vs. TOTAL LINKEDIN AD REACH
MALE LINKEDIN AD REACH
vs. TOTAL LINKEDIN AD REACH
TOTAL POTENTIAL REACH
OF ADS ON LINKEDIN
LINKEDIN AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN LINKEDIN AD REACH
YEAR-ON-YEAR CHANGE
IN LINKEDIN AD REACH
SOURCES: MICROSOFTβS LINKEDIN ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES
FOR THE TOTAL ACTIVE USER BASE OR REGISTERED MEMBER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN
DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTE: REACH DATA ARE ONLY AVAILABLE FOR βFEMALEβ AND βMALEβ USERS. COMPARABILITY: THE FIGURES
PUBLISHED IN LINKEDINβS ADVERTISING RESOURCES REFLECT TOTAL REGISTERED MEMBERS (NOT ACTIVE USERS), SO FIGURES SHOWN HERE ARE NOT DIRECTLY COMPARABLE WITH OTHER PLATFORMS.
NAURU
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON LINKEDIN
LINKEDIN: ADVERTISING AUDIENCE OVERVIEW
FEB
2022](https://image.slidesharecdn.com/datareportalgdr10020220212digital2022nauruv01-220216052251/85/Digital-2022-Nauru-February-2022-v01-39-320.jpg)
![44
94.24% 5.55% 0.07% 0% 0.14%
-0.8% (-77 BPS) +13.0% (+64 BPS) +16.7% (+1 BP) [UNCHANGED] +600% (+12 BPS)
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM ANDROID DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM APPLE IOS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING FROM
SAMSUNG OS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM KAI OS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM OTHER OS DEVICES
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS ON MOBILE PHONES RUNNING EACH OPERATING SYSTEM COMPARED WITH THE TOTAL NUMBER
OF WEB PAGES SERVED TO MOBILE BROWSERS IN NOVEMBER 2021. FIGURES FOR SAMSUNG OS REFER ONLY TO THOSE DEVICES RUNNING OPERATING SYSTEMS DEVELOPED BY SAMSUNG (E.G. BADA AND
TIZEN), AND DO NOT INCLUDE SAMSUNG DEVICES RUNNING ANDROID. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD
EQUAL 60%, NOT 70%). βBPSβ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
NAURU
PERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM MOBILE HANDSETS RUNNING EACH MOBILE OPERATING SYSTEM
SHARE OF MOBILE WEB TRAFFIC BY MOBILE OS
FEB
2022](https://image.slidesharecdn.com/datareportalgdr10020220212digital2022nauruv01-220216052251/85/Digital-2022-Nauru-February-2022-v01-44-320.jpg)
Digital 2022 Nauru (February 2022) v01
- 1. THE ESSENTIAL GUIDE TO THE LATEST CONNECTED BEHAVIOURS DIGITAL 2022 NAURU
- 3. APP ANNIE SIMILARWEB LOCOWISE SKAI GWI STATISTA GSMA INTELLIGENCE SEMRUSH PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE
- 4. DATAREPORTAL.COM/LIBRARY FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:
- 5. ! The findings published in this report use the latest data available at the time of production. This may include revised figures for historical data points that were not available when we published previous reports in the Global Digital Reports series. From time to time, we may also change the data sources that we use to inform specific data points, and we may also change how we calculate certain values. Similarly, our data partners may change the ways in which they source, calculate, or report the data that they share with us. As a result, findings published in this report may not correlate with findings published in our previous reports, especially where such findings represent change over time (e.g. annual growth). Where we report figures for change over time, such figures will use the latest available data, so we recommend using the values published in this report, rather than trying to recalculate such values using data from previous reports. Wherever weβre aware of the potential for historical mismatches, weβve included a note on comparability in the footnotes of each relevant slide. Please read these advisories carefully to understand how data sources or calculations have changed since previous reports, and beware of making any comparisons with historical data. In addition to changes in data sources and calculations, please note that social media user numbers may not represent unique individuals. This is because some people may manage multiple social media accounts, and because some social media accounts may represent βnon-humanβ entities (e.g. businesses, animals, bands, etc.). As a result, the figures we publish for social media users may exceed the figures we publish for total population or for internet users. This may seem counter-intuitive, but such differences do not represent mistakes. For more information, please read our notes on data variance, mismatches, and curiosities: https://datareportal.com/notes-on-data. IMPORTANT NOTES ON COMPARING DATA
- 7. 7 7.91 8.28 4.95 4.62 BILLION BILLION BILLION BILLION +1.0% +2.9% +4.0% +10.1% 57.0% 104.6% 62.5% 58.4% TOTAL POPULATION MOBILE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE URBANISATION TOTAL vs. POPULATION TOTAL vs. POPULATION TOTAL vs. POPULATION SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW GLOBAL OVERVIEW OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES AT A WORLDWIDE LEVEL GLOBAL DIGITAL HEADLINES FEB 2022
- 8. 8 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 73% 72% 73% 46% 66% 66% 26% 24% 42% 63% 86% 87% 98% 94% 75% 66% 70% 92% 72% SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION INTERNET ADOPTION FEB 2022
- 9. 9 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 0.6% 9.8% 24.7% 18.1% 1.0% 0.9% 2.5% 0.9% 3.6% 3.2% 5.1% 2.7% 2.1% 3.7% 6.6% 0.6% 2.6% 7.0% 4.2% SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTES: FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW INTERNET USERS AS A PERCENTAGE OF TOTAL GLOBAL INTERNET USERS SHARE OF GLOBAL INTERNET USERS FEB 2022
- 10. 10 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 66% 72% 69% 34% 33% 70% 45% 10% 8% 16% 56% 70% 76% 85% 84% 79% 55% 73% 82% SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. NOTES: DOES NOT INCLUDE DATA FOR SUDAN OR SYRIA. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE, BASE, AND METHODOLOGY CHANGES, INCLUDING SIGNIFICANT SOURCE DATA REVISIONS AND CHANGES IN REPORTING APPROACHES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS. FIGURES FOR LOCAL AND REGIONAL SOCIAL MEDIA USE RELY ON DIFFERENT DATASETS TO GLOBAL FIGURES. GLOBAL OVERVIEW ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF THE TOTAL POPULATION (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS) SOCIAL MEDIA USERS vs. TOTAL POPULATION FEB 2022
- 11. 11 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 0.7% 11.6% 27.6% 15.7% 0.6% 4.5% 0.7% 1.1% 0.3% 1.6% 2.8% 4.9% 2.8% 2.1% 3.9% 8.2% 0.6% 3.2% 7.2% SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. NOTES: FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. DOES NOT INCLUDE DATA FOR SUDAN OR SYRIA. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE, BASE, AND METHODOLOGY CHANGES, INCLUDING SIGNIFICANT SOURCE DATA REVISIONS AND CHANGES IN REPORTING APPROACHES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS. FIGURES FOR LOCAL AND REGIONAL SOCIAL MEDIA USE RELY ON DIFFERENT DATASETS TO GLOBAL FIGURES. GLOBAL OVERVIEW ACTIVE SOCIAL MEDIA USERS IN EACH REGION AS A PERCENTAGE OF TOTAL GLOBAL ACTIVE SOCIAL MEDIA USERS SHARE OF GLOBAL SOCIAL MEDIA USERS FEB 2022
- 12. 12 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 104% 137% 116% 87% 105% 174% 67% 55% 95% 102% 147% 127% 116% 124% 110% 79% 98% 105% 98% SOURCES: GSMA INTELLIGENCE; UNITED NATIONS. NOTE: FIGURES MAY EXCEED 100% BECAUSE SOME INDIVIDUALS MAY USE MORE THAN ONE CELLULAR CONNECTION. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: BASE CHANGES. GLOBAL OVERVIEW CELLULAR MOBILE CONNECTIONS COMPARED WITH TOTAL POPULATION MOBILE CONNECTIVITY FEB 2022
- 13. ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT THE ESSENTIAL GUIDE TO THE WORLDβS CONNECTED BEHAVIOURS GLOBAL OVERVIEW REPORT DIGITAL 2022 CLICK HERE TO READ OUR DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT, WITH ESSENTIAL STATS FOR DIGITAL ADOPTION IN EVERY COUNTRY AROUND THE WORLD CLICK HERE TO READ OUR FLAGSHIP DIGITAL 2022 GLOBAL OVERVIEW REPORT, PACKED WITH ALL THE NUMBERS YOU NEED TO MAKE SENSE OF THE CURRENT STATE OF DIGITAL EXPLORE OUR COMPLETE COLLECTION OF DIGITAL 2022 GLOBAL DATA
- 14. _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 WE ARE SOCIAL T H I N K F O R W A R D 2 0 2 2 BRAVE NEW WORLDS Youβve heard about the metaverse, right? Actually, 87% of social media users globally havenβt. But does that even matter, when businesses from Facebook to Fortnite are vying to stake their claim in it? What about web3? Or blockchain? Do you know what an NFT is? As weβve renegotiated our relationship with digital in the wake of Covid-19, from the fringes of the internet, a wealth of new terms have become mainstays in the marketing press and mainstream media alike, rushing to alleviate the tensions of our new reality . Weβre at a tipping point, and the gold rush is in full swing. Weβre stepping into Brave New Worlds. In the seventh issue of our annual report Think Forward, we unpick the complex and ever-changing web of digital culture and behaviour, and explore the role brands can play in reο¬ecting and shaping it. The report was informed by ongoing intelligence from our global Cultural Insights team, and supported by a survey of 3,000 people aged 18+ who use social media daily from the US, UK, France, Italy, China and Australia. T H E T R E N D S 1. IN-FEED SYLLABUSES SOCIAL IS BEING REPURPOSED AS A SPACE FOR SELF-DIRECTED LEARNING 2. THE VIBE ECONOMY THE CURATION OF MOODS AND FEELINGS HAS BECOME A COVETED CREATIVE SKILL 3. PRIME TIME PLATFORMS SOCIAL HAS LEVELLED UP FROM ITS ROLE AS A SECOND SCREEN 4. SOCIAL CYNICISM CREATORS ARE FIGHTING TO OVERCOME THE TROPES OF SOCIAL 5. NEW MATERIALISTS PEOPLE ARE INVESTING IN DIGITAL CONTENT AND CREATIVITY PARTNER CONTENT
- 15. NAURU
- 16. 16 10.9 15.8 6,790 9,150 THOUSAND THOUSAND 100.0% 145.4% 62.4% 84.1% URBANISATION vs. POPULATION vs. POPULATION vs. POPULATION TOTAL POPULATION CELLULAR MOBILE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. NAURU OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES ESSENTIAL DIGITAL HEADLINES FEB 2022
- 17. 17 +0.3% -1.5% +0.3% [N/A] +30 -243 +19 [BASE REVISION] YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE TOTAL POPULATION CELLULAR MOBILE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. NAURU CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME DIGITAL GROWTH FEB 2022
- 18. 18 100.0% 544.2 96.5% [N/A] [N/A] 10.9 52.9% 47.1% +0.3% 27.0 THOUSAND +30 URBAN POPULATION POPULATION DENSITY (PEOPLE PER KM2 ) OVERALL LITERACY (ADULTS AGED 15+) FEMALE LITERACY (ADULTS AGED 15+) MALE LITERACY (ADULTS AGED 15+) TOTAL POPULATION FEMALE POPULATION MALE POPULATION YEAR-ON-YEAR CHANGE IN TOTAL POPULATION MEDIAN AGE OF THE POPULATION SOURCES: UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNESCO; CIA WORLD FACTBOOK; OUR WORLD IN DATA; INDEXMUNDI; KNOEMA. NAURU DEMOGRAPHICS AND OTHER KEY INDICATORS POPULATION ESSENTIALS FEB 2022
- 19. 19 10,102 10,172 10,248 10,331 10,424 10,525 10,627 10,721 10,799 10,853 10,883 +0.7% +0.8% +0.8% +0.9% +1.0% +1.0% +0.9% +0.7% +0.5% +0.3% JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; LOCAL GOVERNMENT AUTHORITIES; KEPIOS ANALYSIS. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, βKβ DENOTES THOUSANDS (E.G. β123 Kβ = 123,000), βMβ DENOTES MILLIONS (E.G. β1.23 Mβ = 1,230,000), AND βBβ DENOTES BILLIONS (E.G. β1.23 Bβ = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. COMPARABILITY: SOURCE CHANGES AND BASE REVISIONS. FIGURES MAY NOT CORRELATE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS. NAURU TOTAL POPULATION AND YEAR-ON-YEAR CHANGE POPULATION OVER TIME FEB 2022 DATAREPORTAL
- 20. 20 16.2% 16.8% 9.8% 7.0% 3.9% 10.9 10.2% 16.5% 8.3% 11.2% THOUSAND 65+ 55-64 45-54 35-44 25-34 18-24 13-17 5-12 0-4 POPULATION AGED 25-34 POPULATION AGED 35-44 POPULATION AGED 45-54 POPULATION AGED 55-64 POPULATION AGED 65+ TOTAL POPULATION POPULATION AGED 0-4 POPULATION AGED 5-12 POPULATION AGED 13-17 POPULATION AGED 18-24 SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; LOCAL GOVERNMENT AUTHORITIES. NAURU SHARE OF THE TOTAL POPULATION BY AGE GROUP POPULATION BY AGE FEB 2022
- 21. INTERNET
- 22. 22 6,790 62.4% +0.3% 100.0% +19 TOTAL INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION YEAR-ON-YEAR CHANGE IN THE NUMBER OF INTERNET USERS MOBILE INTERNET PROXY1 : SHARE OF SOCIAL MEDIA USERS ACCESSING VIA MOBILE DEVICES SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; COMPANY ADVERTISING RESOURCES; UNITED NATIONS. NOTE: (1) STANDALONE FIGURES FOR MOBILE INTERNET USE WERE UNAVAILABLE AT THE TIME OF REPORT PRODUCTION, BUT THE PERCENTAGE SHARE OF SOCIAL MEDIA USERS ACCESSING SOCIAL PLATFORMS VIA MOBILE DEVICES MAY OFFER A REPRESENTATIVE BENCHMARK FOR MOBILE INTERNET USE. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. NAURU ESSENTIAL INDICATORS OF INTERNET ADOPTION AND USE OVERVIEW OF INTERNET USE FEB 2022
- 23. 23 5,455 5,493 5,534 5,579 5,629 5,684 6,630 6,688 6,737 6,771 6,790 SIGNIFICANT BASE DATA REVISIONS +0.7% +0.8% +0.8% +0.9% +1.0% [N/A] +0.9% +0.7% +0.5% +0.3% JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, βKβ DENOTES THOUSANDS (E.G. β123 Kβ = 123,000), βMβ DENOTES MILLIONS (E.G. β1.23 Mβ = 1,230,000), AND βBβ DENOTES BILLIONS (E.G. β1.23 Bβ = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH AFTER 2020 MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. FIGURES MAY NOT MATCH OR CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. NAURU INTERNET USERS OVER TIME NUMBER OF INTERNET USERS AND YEAR-ON-YEAR CHANGE FEB 2022 DATAREPORTAL
- 24. 24 6,790 6,204 6,418 62.4% 57.0% 59.0% vs. POPULATION vs. POPULATION vs. POPULATION INTERNET USERS: ITU INTERNET USERS: CIA WORLD FACTBOOK INTERNET USERS: INTERNETWORLDSTATS SOURCES: AS STATED ABOVE EACH ICON. NOTES: WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE (I.E. PENETRATION), WE COMPARE THE LATEST PUBLISHED ADOPTION RATES IN EACH COUNTRY TO OUR LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS. WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS, WE COMPARE THESE ABSOLUTE USER FIGURES TO OUR LATEST FIGURES FOR POPULATION TO DERIVE VALUES FOR βvs. POPULATIONβ. COMPARABILITY: POTENTIAL MISMATCHES. INTERNET USER FIGURES QUOTED ELSEWHERE IN THIS REPORT USE DATA FROM MULTIPLE SOURCES, INCLUDING SOURCES NOT FEATURED ON THIS SLIDE. NAURU INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES INTERNET USER PERSPECTIVES FEB 2022
- 25. 25 64.76% 34.00% 1.24% 0% -11.1% (-809 BPS) +34.7% (+876 BPS) -35.1% (-67 BPS) [UNCHANGED] YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE MOBILE PHONES LAPTOP AND DESKTOP COMPUTERS TABLET DEVICES OTHER DEVICES SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON ANY DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). βBPSβ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. NAURU PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE SHARE OF WEB TRAFFIC BY DEVICE FEB 2022
- 26. 26 1.40% 3.34% 1.70% 3.32% -47.0% (-124 BPS) +89.8% (+158 BPS) +750% (+150 BPS) -63.1% (-567 BPS) 70.60% 17.29% 2.06% 0.29% -8.0% (-615 BPS) +198% (+1,149 BPS) -45.8% (-174 BPS) +383% (+23 BPS) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SAMSUNG INTERNET OPERA UC BROWSER OTHER YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE CHROME SAFARI MICROSOFT EDGE FIREFOX SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY KIND OF DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). βBPSβ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. NAURU PERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICE SHARE OF WEB TRAFFIC BY BROWSER FEB 2022
- 27. 27 0% 0.23% 0% 0% [UNCHANGED] -4.2% (-1 BP) [UNCHANGED] [UNCHANGED] 94.19% 5.11% 0% 0.47% +0.4% (+34 BPS) +12.3% (+56 BPS) -100% (-8 BPS) -63.3% (-81 BPS) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YANDEX DUCKDUCKGO ECOSIA OTHER YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE GOOGLE BING BAIDU YAHOO! SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM SEARCH ENGINES IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). βBPSβ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. NAURU PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE SEARCH ENGINE MARKET SHARE FEB 2022
- 28. SOCIAL MEDIA
- 29. 29 [N/A] 49.7% 50.3% [BASE REVISION] 9,150 84.1% 114.8% YEAR-ON-YEAR CHANGE IN SOCIAL MEDIA USERS FEMALE SOCIAL MEDIA USERS vs. TOTAL SOCIAL MEDIA USERS MALE SOCIAL MEDIA USERS vs. TOTAL SOCIAL MEDIA USERS NUMBER OF SOCIAL MEDIA USERS SOCIAL MEDIA USERS vs. TOTAL POPULATION SOCIAL MEDIA USERS vs. POPULATION AGE 13+ SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH; U.N.; U.S. CENSUS BUREAU. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. SEE NOTES ON DATA FOR FURTHER DETAILS. NAURU HEADLINES FOR SOCIAL MEDIA ADOPTION AND USE (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS) OVERVIEW OF SOCIAL MEDIA USE FEB 2022
- 30. 30 BASE DATA REVISIONS 2,200 2,200 2,300 3,200 3,800 7,600 8,200 9,200 9,150 0% +4.5% +39.1% +18.8% +100% +7.9% +12.2% [N/A] JAN JAN JAN JAN JAN JAN JAN JAN JAN 2014 2015 2016 2017 2018 2019 2020 2021 2022 SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND EARNINGS ANNOUNCEMENTS. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, βKβ DENOTES THOUSANDS (E.G. β123 Kβ = 123,000), βMβ DENOTES MILLIONS (E.G. β1.23 Mβ = 1,230,000), AND βBβ DENOTES BILLIONS (E.G. β1.23 Bβ = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: CHANGES TO DATA SOURCES AND SIGNIFICANT BASE REVISIONS IN SOURCE DATA MAY MEAN THAT FIGURES ARE NOT COMPARABLE BETWEEN CERTAIN YEARS. NAURU NUMBER OF SOCIAL MEDIA USERS AND YEAR-ON-YEAR CHANGE SOCIAL MEDIA USERS OVER TIME FEB 2022 DATAREPORTAL
- 31. 31 0% 0% 0.76% [N/A] [N/A] [UNCHANGED] [UNCHANGED] +94.9% (+37 BPS) [N/A] [N/A] 87.02% 0.76% 9.54% 0.38% 1.53% +5.3% (+439 BPS) -83.6% (-387 BPS) +12.4% (+105 BPS) -67.2% (-78 BPS) -43.3% (-117 BPS) REDDIT TUMBLR LINKEDIN VKONTAKTE OTHER FACEBOOK TWITTER PINTEREST INSTAGRAM YOUTUBE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SOURCE: STATCOUNTER. NOTES: SHARE DOES NOT INCLUDE TRAFFIC FROM MESSENGER PLATFORMS. DATA ARE ONLY AVAILABLE FOR A SELECTION OF PLATFORMS, AND PERCENTAGES REFLECT SHARE OF AVAILABLE PLATFORMS ONLY. FIGURES REPRESENT THE NUMBER OF WEB PAGE REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL WEB PAGE REFERRALS ORIGINATING FROM THE AVAILABLE SELECTION OF SOCIAL MEDIA PLATFORMS ON ANY DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). βBPSβ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. NAURU SHARE OF WEB TRAFFIC ARRIVING ON THIRD-PARTY WEBSITES VIA CLICKS OR TAPS ON LINKS PUBLISHED IN SOCIAL MEDIA PLATFORMS (ANY DEVICE) WEB TRAFFIC REFERRALS FROM SOCIAL MEDIA FEB 2022
- 33. ! In Q4 2021, Meta made some important changes to how its self-service tools report the potential advertising reach of its platforms, including a move to publishing audience figures as a range instead of as an absolute number. Our analysis suggests that Meta also revised its base data, resulting in some important corrections to published audience figures for Facebook and Messenger. As a result, we are currently unable to provide any figures for changes over time in these platformsβ audiences, and we advise readers not to compare the advertising audience figures for Facebook and Messenger contained within this report with figures published for those platforms in previous reports. For more information, please read our complete notes on data variance, potential mismatches, and curiosities: https://datareportal.com/notes-on-data. CHANGES IN METAβS DATA REPORTING
- 34. 34 8,250 75.8% 103.5% 50.3% 49.7% POTENTIAL AUDIENCE THAT META REPORTS CAN BE REACHED WITH ADS ON FACEBOOK FACEBOOKβS POTENTIAL ADVERTISING REACH AS A PERCENTAGE OF TOTAL POPULATION FACEBOOKβS POTENTIAL ADVERTISING REACH AS A PERCENTAGE OF POPULATION AGED 13+ PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS MALE SOURCE: METAβS ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. METAβS ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR βFEMALEβ AND βMALEβ. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. NAURU THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK FACEBOOK: ADVERTISING AUDIENCE OVERVIEW FEB 2022
- 35. 35 100.0% 0% 11.0% 89.0% USE ANY KIND OF MOBILE PHONE ONLY USE LAPTOP OR DESKTOP COMPUTER USE BOTH COMPUTERS AND MOBILE PHONES ONLY USE MOBILE PHONES (ANY TYPE) SOURCE: METAβS ADVERTISING RESOURCES, BASED ON DATA PUBLISHED IN JUNE 2021. NOTE: FIGURES REPRESENT VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. NAURU PERCENTAGE OF FACEBOOKβS ADVERTISING AUDIENCE THAT USES EACH DEVICE TO ACCESS THE PLATFORM, EITHER VIA AN APP OR A WEB BROWSER DEVICES USED TO ACCESS FACEBOOK FEB 2022
- 36. 36 1 1 16 13 9 3 1 1 12 10 1 14 5 1 10 FACEBOOK PAGES βLIKEDβ (LIFETIME) POSTS βLIKEDβ IN THE PREVIOUS 30 DAYS COMMENTS MADE IN THE PREVIOUS 30 DAYS POSTS SHARED IN THE PREVIOUS 30 DAYS ADS CLICKED OR TAPPED IN THE PREVIOUS 30 DAYS FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: METAβS ADVERTISING RESOURCES, BASED ON DATA PUBLISHED IN JUNE 2021. NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. βADSβ MAY INCLUDE ANY KIND OF PAID CONTENT PUBLISHED TO FACEBOOK, INCLUDING SPONSORED POSTS. NAURU THE NUMBER OF TIMES A βTYPICALβ USER AGED 18+ PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ACTIVITY FREQUENCY FEB 2022
- 37. 37 27.2% 23.2% 59.5% 40.5% 1,850 17.0% -7.5% +15.6% -150 +250 90 INSTAGRAM AD REACH vs. TOTAL INTERNET USERS INSTAGRAM AD REACH vs. POPULATION AGED 13+ FEMALE INSTAGRAM AD REACH vs. TOTAL INSTAGRAM AD REACH MALE INSTAGRAM AD REACH vs. TOTAL INSTAGRAM AD REACH TOTAL POTENTIAL REACH OF ADS ON INSTAGRAM INSTAGRAM AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN INSTAGRAM AD REACH YEAR-ON-YEAR CHANGE IN INSTAGRAM AD REACH SOURCES: METAβS ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR βFEMALEβ AND βMALEβ USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE MAY NOT BE COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. NAURU THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON INSTAGRAM INSTAGRAM: ADVERTISING AUDIENCE OVERVIEW FEB 2022
- 38. 38 7,200 66.2% 90.3% 50.3% 49.7% POTENTIAL AUDIENCE THAT META REPORTS CAN BE REACHED WITH ADS ON MESSENGER MESSENGERβS POTENTIAL ADVERTISING REACH AS A PERCENTAGE OF TOTAL POPULATION MESSENGERβS POTENTIAL ADVERTISING REACH AS A PERCENTAGE OF POPULATION AGED 13+ PERCENTAGE OF ITS AD AUDIENCE THAT MESSENGER REPORTS IS FEMALE PERCENTAGE OF ITS AD AUDIENCE THAT MESSENGER REPORTS IS MALE SOURCE: METAβS ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN AUSTRALIA, CANADA, FRANCE, AND THE UNITED STATES, AND THIS MAY HAVE A SIGNIFICANT IMPACT ON POTENTIAL ADVERTISING REACH FIGURES IN THOSE COUNTRIES. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. METAβS ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR βFEMALEβ AND βMALEβ. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. NAURU THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER MESSENGER: ADVERTISING AUDIENCE OVERVIEW FEB 2022
- 39. 39 48.6% 46.7% 40.9% 59.1% 3,300 30.3% 0% +3.1% [UNCHANGED] +100 90 LINKEDIN AD REACH vs. TOTAL INTERNET USERS LINKEDIN AD REACH vs. POPULATION AGED 18+ FEMALE LINKEDIN AD REACH vs. TOTAL LINKEDIN AD REACH MALE LINKEDIN AD REACH vs. TOTAL LINKEDIN AD REACH TOTAL POTENTIAL REACH OF ADS ON LINKEDIN LINKEDIN AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN LINKEDIN AD REACH YEAR-ON-YEAR CHANGE IN LINKEDIN AD REACH SOURCES: MICROSOFTβS LINKEDIN ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE OR REGISTERED MEMBER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTE: REACH DATA ARE ONLY AVAILABLE FOR βFEMALEβ AND βMALEβ USERS. COMPARABILITY: THE FIGURES PUBLISHED IN LINKEDINβS ADVERTISING RESOURCES REFLECT TOTAL REGISTERED MEMBERS (NOT ACTIVE USERS), SO FIGURES SHOWN HERE ARE NOT DIRECTLY COMPARABLE WITH OTHER PLATFORMS. NAURU THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON LINKEDIN LINKEDIN: ADVERTISING AUDIENCE OVERVIEW FEB 2022
- 40. MOBILE
- 41. 41 15.8 145.4% -1.5% 62.5% THOUSAND -243 NUMBER OF CELLULAR MOBILE CONNECTIONS (EXCLUDING IOT) NUMBER OF CELLULAR MOBILE CONNECTIONS COMPARED WITH TOTAL POPULATION YEAR-ON-YEAR CHANGE IN THE NUMBER OF CELLULAR MOBILE CONNECTIONS SHARE OF CELLULAR MOBILE CONNECTIONS THAT ARE BROADBAND (3G, 4G, 5G) SOURCE: GSMA INTELLIGENCE. NOTES: TOTAL CELLULAR CONNECTIONS INCLUDE DEVICES OTHER THAN MOBILE PHONES, BUT EXCLUDE CELLULAR IOT CONNECTIONS. FIGURES MAY SIGNIFICANTLY EXCEED FIGURES FOR POPULATION DUE TO MULTIPLE CONNECTIONS AND CONNECTED DEVICES PER PERSON. COMPARABILITY: BASE CHANGES. VERSIONS OF THIS CHART PUBLISHED IN SOME OF OUR PREVIOUS REPORTS FEATURED CELLULAR CONNECTION FIGURES THAT INCLUDED CELLULAR IOT CONNECTIONS. FIGURES SHOWN HERE DO NOT INCLUDE CELLULAR IOT CONNECTIONS. NAURU USE OF MOBILE PHONES AND DEVICES THAT CONNECT TO CELLULAR NETWORKS MOBILE CONNECTIVITY FEB 2022
- 42. 42 9,967 10,583 12,097 15,140 16,072 15,829 +6.2% +14.3% +25.2% +6.2% -1.5% Q4 2016 Q4 2017 Q4 2018 Q4 2019 Q4 2020 Q4 2021 SOURCE: GSMA INTELLIGENCE. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, βKβ DENOTES THOUSANDS (E.G. β123 Kβ = 123,000), βMβ DENOTES MILLIONS (E.G. β1.23 Mβ = 1,230,000), AND βBβ DENOTES BILLIONS (E.G. β1.23 Bβ = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. COMPARABILITY: BASE REVISIONS. NUMBERS MAY NOT CORRELATE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS. NAURU NUMBER OF CELLULAR MOBILE CONNECTIONS AND YEAR-ON-YEAR CHANGE CELLULAR MOBILE CONNECTIONS OVER TIME FEB 2022
- 43. 43 $84.26 5.8% $7.62 0.5% PRICE OF THE CHEAPEST SMARTPHONE HANDSET (IN USD) PRICE OF THE CHEAPEST SMARTPHONE HANDSET vs. AVERAGE INCOME AVERAGE PRICE OF 1GB OF CELLULAR MOBILE DATA (IN USD) AVERAGE PRICE OF 1GB OF CELLULAR MOBILE DATA vs. AVERAGE INCOME SOURCES: HANDSET PRICES: ALLIANCE FOR AFFORDABLE INTERNET; ACCESS THE FULL DATASET AT A4AI.ORG. MOBILE DATA PRICES: CABLE.CO.UK; WORLD BANK. COMPARABILITY: VALUE FOR HANDSET PRICES vs. MONTHLY INCOME AS PUBLISHED BY A4AI, AND MAY USE A DIFFERENT VALUE FOR AVERAGE MONTHLY INCOME COMPARED WITH THE DATA USED TO CALCULATE THE PRICE OF 1GB OF MOBILE DATA vs. MONTHLY INCOME. AS A RESULT, VALUES MAY NOT CORRELATE ACROSS DATA POINTS. NAURU THE COST OF BUYING A SMARTPHONE HANDSET AND 1GB OF CELLULAR MOBILE DATA, AND COMPARISONS WITH AVERAGE MONTHLY INCOME AFFORDABILITY OF MOBILE INTERNET ACCESS FEB 2022
- 44. 44 94.24% 5.55% 0.07% 0% 0.14% -0.8% (-77 BPS) +13.0% (+64 BPS) +16.7% (+1 BP) [UNCHANGED] +600% (+12 BPS) SHARE OF MOBILE WEB TRAFFIC ORIGINATING FROM ANDROID DEVICES SHARE OF MOBILE WEB TRAFFIC ORIGINATING FROM APPLE IOS DEVICES SHARE OF MOBILE WEB TRAFFIC ORIGINATING FROM SAMSUNG OS DEVICES SHARE OF MOBILE WEB TRAFFIC ORIGINATING FROM KAI OS DEVICES SHARE OF MOBILE WEB TRAFFIC ORIGINATING FROM OTHER OS DEVICES YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS ON MOBILE PHONES RUNNING EACH OPERATING SYSTEM COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO MOBILE BROWSERS IN NOVEMBER 2021. FIGURES FOR SAMSUNG OS REFER ONLY TO THOSE DEVICES RUNNING OPERATING SYSTEMS DEVELOPED BY SAMSUNG (E.G. BADA AND TIZEN), AND DO NOT INCLUDE SAMSUNG DEVICES RUNNING ANDROID. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). βBPSβ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. NAURU PERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM MOBILE HANDSETS RUNNING EACH MOBILE OPERATING SYSTEM SHARE OF MOBILE WEB TRAFFIC BY MOBILE OS FEB 2022
- 45. MORE INFORMATION
- 46. DATAREPORTAL.COM/LIBRARY FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:
- 47. _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL 2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL 2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 We are a global socially-led creative agency, with unrivaled social media expertise. With 1,000+ people in 15 oο¬ces spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas powered by people. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the worldβs biggest brands, including adidas, Samsung, Netο¬ix and Google, to reach the right people in a strategic, relevant and effective way. wearesocial.com A B O U T W E A R E S O C I A L
- 48. Learn more at kepios.com LEARN MORE Β» LEARN MORE Β» LEARN MORE Β» LEARN MORE Β» LEARN MORE Β» Go beyond headlines and hypotheses to understand what people are really doing online, and turn insights into actionable plans and results. We research and produce white-label content and co- branded reports that offer rich insights into what people everywhere are doing online. Add our teamβs experience and insight to your decision- making. Available through regular, retained advisory, or ad hoc for one-off sessions. Custom keynote presentations that bring the latest digital trends to life at conferences, events, and private meetings, whether online or in person. Interactive briefings that make it easy to keep track of digital trends, and identify how evolving behaviours will impact future success. CONSUMER RESEARCH REPORTS & CONTENT ADVISORY SERVICES KEYNOTE PRESENTATIONS DIGITAL BRIEFINGS In addition to producing the Global Digital Reports, we also offer: Kepios helps the world understand whatβs really happening online. MAKE SENSE OF DIGITAL TRENDS
- 49. Extensive Datasets We provide data on every mobile operator in every country worldwide, with over 30 million data points, updated daily. Annually, GSMA Intelligence publishes over 100 reports and exclusive analyses, adding greater insight into our data and supporting our customers in making stronger business choices. Our forecasting experts provide a five-year (and beyond) view into the future, enabling long-term investment planning. Updated quarterly, our forecasts are consistently accurate within +/- 2.5 % of reported data. Topical and Timely Research Pinpoint Accuracy We serve a wide array of industries in the mobile ecosystem and beyond, including most of the worldβs mobile operators plus major vendors, regulators, international institutions and vertical sectors ranging from automotive to retail. Industry Trusted 3 Global Offices Delhi Barcelona London Serves over 800 organisations 40,000 users worldwide Definitive data and analysis for the mobile industry
- 50. Prior to our Digital 2021 reports, we included data sourced from social media platformsβ self-service advertising tools in our calculations of internet user numbers, but we no longer include this data in our internet user figures. This is because the user numbers reported by social media platforms are typically based on active user accounts, and may not represent unique individuals. For example, one person may maintain more than one active presence (account) on the same social media platform. Similarly, some accounts may represent βnon-humanβ entities, including: pets and animals; historical figures; businesses, causes, groups, and organisations; places of interest; etc. As a result, the figures we report for social media users may exceed internet user numbers. However, while this may seem counter-intuitive or surprising, such instances do not represent errors in the data or in our reporting. Rather, these differences may indicate delays in the reporting of internet user numbers, or they may indicate higher instances of individuals managing multiple social media accounts, or βnon-humanβ social media accounts. If you have any questions about specific data points in these reports, or if youβd like to offer your organisationβs data for consideration in future reports, please email our reports team: reports@kepios.com. footnotes of each relevant chart, but please use caution when comparing data from different reports, because changes to research samples, base data, research methodologies, and approaches to reporting may mean that values are not comparable. Furthermore, due to the differing data collection and treatment methodologies, and the different periods during which data have been collected, there may be significant differences in the reported metrics for similar data points throughout this report. For example, data from surveys often varies over time, even if that data has been collected by the same organisation using the same approach in each wave of their research. In particular, reports of internet user numbers vary considerably between different sources and over time. In part, this is because there are significant challenges associated with collecting, analysing, and publishing internet user data on a regular basis, not least because research into public internet use necessitates the use of face-to-face surveys. Different organisations may also adopt different approaches to sampling the population for research into internet use, and variations in areas such as the age range of the survey population, or the balance between urban and rural respondents, may play an important role in determining eventual findings. Note that COVID-19 has limited internet user research. Note: This page is a summary of our comprehensive notes on data variance, potential mismatches, and curiosities, which you can read in full at https://datareportal.com/notes-on-data. This report features data from a wide variety of different sources, including market research agencies, internet and social media companies, governments, public bodies, news media, and private individuals, as well as extrapolations and analysis of that data. Wherever possible, weβve prioritised data sources that provide broader geographical coverage, in order to minimise potential variations between data points, and to offer more reliable comparison across countries. However, where we believe that standalone metrics provide a more reliable reference, we use such standalone numbers to ensure more accurate reporting. Please note that some data points may only be available for a limited selection of countries, so we may not be able to report the same data in all reports. From time to time, we may also change the source(s) that we use to inform specific data points. As a result, some figures may appear to change in unexpected ways from one report to another. Wherever weβre aware of these changes, we include details in the NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES
- 51. anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. This report may contain reference to third- party data providers, however this report does not endorse any such third parties or their products or services, nor is this report sponsored by, endorsed by or associated with such third parties. Except for those portions of this report relating to the perspectives of We Are Social, this report and any opinions contained herein have been prepared by Kepios, and have not been specifically approved or disapproved by We Are Social. This report is subject to change without notice. To ensure you have the most recent version of this report, please visit our website at https://datareportal.com/. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of Kepios, We Are Social, or any of the featured brands, nor any of those organisationsβ partners, affiliates, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report is provided with the understanding that it does not constitute professional advice or services of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither Kepios, nor We Are Social, nor any of the brands and organisations featured or cited herein, nor any of their partners, affiliates, group companies, employees or agents shall, to the fullest extent permitted by law, be liable to you or This report has been compiled by Kepios Pte. Ltd. (βKepiosβ) on behalf of We Are Social Ltd. (βWe Are Socialβ) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While Kepios and We Are Social strive to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, neither Kepios, nor We Are Social, nor any of the other featured brands and organisations shall be responsible for any errors or omissions contained in this report, or for the results obtained from its use. All information contained in this report is provided βas isβ, with no guarantee whatsoever of its accuracy, completeness, correctness or non-infringement of third- party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. DISCLAIMER AND IMPORTANT NOTES