Digital Natives vs.
                           Digital Immigrants
Sunday, January 31, 2010
http://www.millenniummatrix.com




Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Digital Race
                           Institutional Buggy
Sunday, January 31, 2010
Did You Know




                           Future Shock
Sunday, January 31, 2010
Look at Past Seasons
               to Gain a Window
                 into the Future




                                                      1950s
                                                      1960s
                                                      1970s
                                                      1980s
                                                      1990s
                                                      2000s
                            Time is Not Your Friend

Sunday, January 31, 2010
We’re Not Alone
             Education
             Business
             Media
             Healthcare
             Judicial System
             Municipalities
             Governance
             Global Conflict
             Family & Community
             The Environment
             Public Civility
             Sports & Entertainment



Sunday, January 31, 2010
Medium as Message

Sunday, January 31, 2010
Medium
            as
         Worldview




                           Our Worldviews Change

Sunday, January 31, 2010
In The Beginning

Sunday, January 31, 2010
Gutenberg’s Revolution

Sunday, January 31, 2010
1950

Sunday, January 31, 2010
1992
            Netscape & Tim Berners-Lee




Sunday, January 31, 2010
Moving into Digital

Sunday, January 31, 2010
Brain Wiring
            Oral
               Holistic, Connected,
                Interdependent
            Print
             Linear, Sequential, Rational
            Broadcast
             Fluid, Fragmented,
             Emotional
            Digital/Interactive
             Non-linear, Holistic,
             Systems Thinkers


Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Symbolic
                            Realistic



                           Conceptual
                           Contextual
                           (Hack/Mod)



Sunday, January 31, 2010
Re-enactment
                              Retelling




                           Gospel

                              Reawaken
                           Re-contextualize



Sunday, January 31, 2010
Truth




Sunday, January 31, 2010
New psychology


                  New relationships


              NEW Structures

                           Upheaval


                    New institutions



Sunday, January 31, 2010
Story Telling in a Connected World

Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
WW
                      WD

Sunday, January 31, 2010
Reaching
                            Digital
                           Natives



Sunday, January 31, 2010
Lame




                           Slacker


Sunday, January 31, 2010
Silents
                             Boomers
                              GenX
                            Millennials


                           4 Generations
                              A First!


Sunday, January 31, 2010
Sunday, January 31, 2010
2008
                                                Boomer
                                                 50%

                            Over 65
                                6%
                           Millennials
                               6%



                                         GenX
                                          38%



Sunday, January 31, 2010
Sunday, January 31, 2010
2018
                             Millennials
                                43%




                           GenX            Boomers
                            33%              24%




Sunday, January 31, 2010
Extended Family
                            Nuclear Family
                           Fragmented Family
                           Intentional Family




Sunday, January 31, 2010
Brain Wiring
            Oral
               Holistic, Connected,
                Interdependent
            Print
             Linear, Sequential, Rational
            Broadcast
             Fluid, Fragmented,
             Emotional
            Digital/Interactive
             Non-linear, Holistic,
             Systems Thinkers


Sunday, January 31, 2010
gen-we.org

Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Digital as a
                  Second
                 Language
Sunday, January 31, 2010
Sunday, January 31, 2010
What is this?




Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
So what?




Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
On Demand
                    Content
                    Provider

                           Personally
                            Tailored


Sunday, January 31, 2010
Txt Messaging




Sunday, January 31, 2010
“If you want to teach people
          a new way of thinking, don’t
          bother to teach them.

          Instead give them a tool, the
          use of which will lead to new
          ways of thinking.”
             -Buckminster Fuller
Sunday, January 31, 2010
Info
                           Management
                           Overload
                           Inefficient
                           Anxiety

                           Empty Daily
                           Delete Spam (filter)
                           Prioritize
                           Batch


Sunday, January 31, 2010
Sunday, January 31, 2010
What
                           Would Life
                            On Your
                           Website Be
                             Like?


Sunday, January 31, 2010
We have left Gutenberg’s
                            world - but we haven’t
                                left it behind




Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Organize
                             Like
                            Obama



Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
About “We”

                  and “Change”
            Interest groups
            Feedback
            Dashboard Overview
            Events Near Me
            Top Issues
            Recent News
            Scorecard




Sunday, January 31, 2010
From
                           Marketing to
                            Mobilizing


                            My Story
                           Our Story
                           Our Mission

Sunday, January 31, 2010
Empower
          the Tail
            Leveraging the whole iceberg!




Sunday, January 31, 2010
Sunday, January 31, 2010
Shelf Space
            Bottleneck

            Bias toward Blockbusters

            Focus on Mass Markets

            Most of the Good Content is
            Invisible



Sunday, January 31, 2010
Shelf Space
Sunday, January 31, 2010
Virtual Shelf Space
Sunday, January 31, 2010
Masses of Prosumers
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Content
                             Like
                            Godin



Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Sunday, January 31, 2010
Talk Like
                             NPR




Sunday, January 31, 2010
Sunday, January 31, 2010
Train and
                            Support
                              Like
                             Apple



Sunday, January 31, 2010
The Genius Bar
Sunday, January 31, 2010
Sunday, January 31, 2010
Where do we go from here?
               Digital Dominance
               Digital Immigrants in Denial
               Reverse Mentoring
               Accessible Leadership & Mentoring
               Actively Bridge the Divide
               Value and Respect toward GenY
               Identifying & Aligning Talents
               Opportunity to Make a Difference


Sunday, January 31, 2010
Sunday, January 31, 2010

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Digital as a Second Language