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EXECUTIVE WORKSHOP FOR THE C-SUITE
KIGALI 22 MAY 2018
DIGITAL BUSINESS
TRANSFORMATION
EXECUTIVE WORKSHOP
Mariott Hotel, Kigali, Rwanda - Invitation only
Facilitator
Michael Leander
(Denmark)
Mariott
Hotel,
Kigali,
Rwanda -
Invitation
only
FUEL HIGH ROI
GROWTH.
Get ready to innovate & transform to
Your customers now have access to more
information than ever before. Customer switching
costs are lower than ever, transparency drives
buyer decisions, and as a result loyalty and
preference can vanish in a split second.
To survive leaders and executives must keep pace.
Smart executives are now focused on the business-
critical tasks of driving enterprise-wide digital
transformation. The goals are clear; update and
improve operational excellence, deliver better
customer experiences and be the change-maker.
The Executive Digital Business Transformation
workshop will give you action-oriented insight
that will help you craft winning strategies. In
turn, this will help you future-proof your
business.
MAIN LEARNING AND DISCUSSION PILLARS
What you need to know in order to craft a winning
digital business strategy: buyer behavior, ecosystems
PREPARE
How to create realistic yet strong strategies to catapult
your business into the next growth-phase
STRATEGY
Know essential digital business execution elementsEXECUTION
How to continuously leverage innovation,
experimentation and digital business transformation to
drive solid growth
GROWTH
DIGITAL BUSINESS
TRANSFORMATION
FOR C-SUITE EXECUTIVES &
MARKETING MANAGEMENT
Facilitator: Michael Leander
Award winning trainer
Digital & Innovation Expert
business transformation
KIGALI, RWANDA - 22 MAY 2018
A WORKSHOP FOR THE C-SUITE - CEO / CMO / CTO / CHAIRMAN
YOUR NEW DIGITAL ECOSYSTEM
EXPLAINED
Understand the main components of a high-
performing digital business ecosystem.
1:
BEST IN CLASS STRATEGIES FOR DRIVING
YOUR DIGITAL TRANSFORMATION
2:
Includes inspiring cases and a useful road-map
CUSTOMER CONNECTIVITY AND
UNDERSTANDING NEW CUSTOMER JOURNEYS
How to align all aspects of your business to deliver the
best possible customer experience
3:
BUSINESS INNOVATION
How to create a culture of innovation within your
company. Learn how to lead your business to become a
true innovator.
4:
CHANNEL AGNOSTICISM
Become a true channel agnostic business equipped to
handle all types of customers equally well irrespective of
channel preferences
5:
Take charge.
Master these 5 business critical areas
DIGITAL
INNOVATOR
Experienced facilitator
*MICHAEL LEANDER * AWARD WINNING SPEAKER *
* DELIVERED VALUE IN 51 COUNTRIES ON 6 CONTINENTS *
AFRICA
MARKEDU
Organized by
Digital business pioneer
Former Chairman, FIMAC
Works with global brands
Former CEO & CMO in
public and private firms
East Africa experience
Over 500 endorsements
PRACTICAL
INFO
W H E N ?
22 May 2018
W H E R E ?
Marriott Hotel, Kigali, Rwanda
H O W L O N G ?
1 day from 08:30 - 16:00
F O R W H O M ?
Heads of marketing, CMO's, VP's,
CEO's, CTO's, Chair persons
I N V E S T M E N T ?
$ 399 + VAT
Book and pay before April 15th for
$ 299 + VAT
Vendors pay $ 999 + VAT
S E C U R E Y O U R P L A C E
Contact Jimmy Mwambutsa
jimmy@markedu.com
Phone: +250 788 550 445
TOOLS & TIPS
Attending the Executive Digital Business
Transformation Workshop means you get
proven tools and tips to steer your
business in the right direction. 
Attendees can download methodologies
and guidelines. These will help improve
change management and
implementation.  
MINGLE &
DISCUSS WITH
YOUR PEERS
Attending means you get an opportunity
to discuss high-level issues with your C-
level peers. Get inspired by the actions
of others. Offer your solutions to critical
problems. Engage. Interact. Grow.
WHO IS MARKEDU
AFRICA? 
Top education & research institute
Headquartered in Portugal, Markedu is an
international marketing education and research
institute. 
Markedu Africa is a joint-venture between Markedu
and local Rwanda partners. 
In Rwanda and East Africa businesses can rely on
Markedu to upskill their marketing and sales teams.
Markedu's overall purpose is to help business
and people grow. We do that through a
multitude of proven learning formats. 
As of 2018 Markedu has contributed to the
growth of people and businesses in nearly 100
countries around the world. 
MARKEDU AFRICA ESSENTIAL OFFERINGS
Highly interactive workshops for management,
marketing and sales teams
WORKSHOPS
Inspiring seminars covering essential topics for
marketing, sales and management teams
SEMINARS
 Customized in-company training IN-COMPANY
On-demand training and courses aimed at upskilling
teams in vital areas of digital marketing, branding and
management
ON-DEMAND
DIGITAL BUSINESS
TRANSFORMATION
FOR C-SUITE EXECUTIVES &
MARKETING MANAGEMENT
This workshop is organized
by Markedu Africa
business transformation
KIGALI, RWANDA - 22 MAY 2018
A WORKSHOP FOR THE C-SUITE - CEO / CMO / CTO / CHAIRMAN
Limited number of seats
First come, first served
Special early-booking price
ends on April 15th 
Call Jimmy Mwambutsa
+250 788 550 445
Email jimmy@markedu.com
www.markedu.com
Avoid disappointment
Secure your place today

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Digital Business Transformation Workshop in Rwanda

  • 1. EXECUTIVE WORKSHOP FOR THE C-SUITE KIGALI 22 MAY 2018 DIGITAL BUSINESS TRANSFORMATION EXECUTIVE WORKSHOP Mariott Hotel, Kigali, Rwanda - Invitation only Facilitator Michael Leander (Denmark) Mariott Hotel, Kigali, Rwanda - Invitation only
  • 2. FUEL HIGH ROI GROWTH. Get ready to innovate & transform to Your customers now have access to more information than ever before. Customer switching costs are lower than ever, transparency drives buyer decisions, and as a result loyalty and preference can vanish in a split second. To survive leaders and executives must keep pace. Smart executives are now focused on the business- critical tasks of driving enterprise-wide digital transformation. The goals are clear; update and improve operational excellence, deliver better customer experiences and be the change-maker. The Executive Digital Business Transformation workshop will give you action-oriented insight that will help you craft winning strategies. In turn, this will help you future-proof your business. MAIN LEARNING AND DISCUSSION PILLARS What you need to know in order to craft a winning digital business strategy: buyer behavior, ecosystems PREPARE How to create realistic yet strong strategies to catapult your business into the next growth-phase STRATEGY Know essential digital business execution elementsEXECUTION How to continuously leverage innovation, experimentation and digital business transformation to drive solid growth GROWTH DIGITAL BUSINESS TRANSFORMATION FOR C-SUITE EXECUTIVES & MARKETING MANAGEMENT Facilitator: Michael Leander Award winning trainer Digital & Innovation Expert
  • 3. business transformation KIGALI, RWANDA - 22 MAY 2018 A WORKSHOP FOR THE C-SUITE - CEO / CMO / CTO / CHAIRMAN YOUR NEW DIGITAL ECOSYSTEM EXPLAINED Understand the main components of a high- performing digital business ecosystem. 1: BEST IN CLASS STRATEGIES FOR DRIVING YOUR DIGITAL TRANSFORMATION 2: Includes inspiring cases and a useful road-map CUSTOMER CONNECTIVITY AND UNDERSTANDING NEW CUSTOMER JOURNEYS How to align all aspects of your business to deliver the best possible customer experience 3: BUSINESS INNOVATION How to create a culture of innovation within your company. Learn how to lead your business to become a true innovator. 4: CHANNEL AGNOSTICISM Become a true channel agnostic business equipped to handle all types of customers equally well irrespective of channel preferences 5: Take charge. Master these 5 business critical areas
  • 4. DIGITAL INNOVATOR Experienced facilitator *MICHAEL LEANDER * AWARD WINNING SPEAKER * * DELIVERED VALUE IN 51 COUNTRIES ON 6 CONTINENTS * AFRICA MARKEDU Organized by Digital business pioneer Former Chairman, FIMAC Works with global brands Former CEO & CMO in public and private firms East Africa experience Over 500 endorsements
  • 5. PRACTICAL INFO W H E N ? 22 May 2018 W H E R E ? Marriott Hotel, Kigali, Rwanda H O W L O N G ? 1 day from 08:30 - 16:00 F O R W H O M ? Heads of marketing, CMO's, VP's, CEO's, CTO's, Chair persons I N V E S T M E N T ? $ 399 + VAT Book and pay before April 15th for $ 299 + VAT Vendors pay $ 999 + VAT S E C U R E Y O U R P L A C E Contact Jimmy Mwambutsa jimmy@markedu.com Phone: +250 788 550 445 TOOLS & TIPS Attending the Executive Digital Business Transformation Workshop means you get proven tools and tips to steer your business in the right direction.  Attendees can download methodologies and guidelines. These will help improve change management and implementation.   MINGLE & DISCUSS WITH YOUR PEERS Attending means you get an opportunity to discuss high-level issues with your C- level peers. Get inspired by the actions of others. Offer your solutions to critical problems. Engage. Interact. Grow.
  • 6. WHO IS MARKEDU AFRICA?  Top education & research institute Headquartered in Portugal, Markedu is an international marketing education and research institute.  Markedu Africa is a joint-venture between Markedu and local Rwanda partners.  In Rwanda and East Africa businesses can rely on Markedu to upskill their marketing and sales teams. Markedu's overall purpose is to help business and people grow. We do that through a multitude of proven learning formats.  As of 2018 Markedu has contributed to the growth of people and businesses in nearly 100 countries around the world.  MARKEDU AFRICA ESSENTIAL OFFERINGS Highly interactive workshops for management, marketing and sales teams WORKSHOPS Inspiring seminars covering essential topics for marketing, sales and management teams SEMINARS  Customized in-company training IN-COMPANY On-demand training and courses aimed at upskilling teams in vital areas of digital marketing, branding and management ON-DEMAND DIGITAL BUSINESS TRANSFORMATION FOR C-SUITE EXECUTIVES & MARKETING MANAGEMENT This workshop is organized by Markedu Africa
  • 7. business transformation KIGALI, RWANDA - 22 MAY 2018 A WORKSHOP FOR THE C-SUITE - CEO / CMO / CTO / CHAIRMAN Limited number of seats First come, first served Special early-booking price ends on April 15th  Call Jimmy Mwambutsa +250 788 550 445 Email jimmy@markedu.com www.markedu.com Avoid disappointment Secure your place today