Digital Bytes - Fear and Facts about Digital Marketing
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The document discusses the challenges local businesses face in adapting to the evolving media landscape, particularly regarding digital consumption and presence. It highlights that a significant number of small and medium enterprises (SMEs) lack effective websites and social media engagement, indicating a need for support in digital marketing strategies. KM Media Group offers solutions like digital audits, social media strategies, and website development to help businesses thrive in the digital realm.
Digital Bytes - Fear and Facts about Digital Marketing
- 1. Media: Created in Kent Together we make a difference DigitalBytes Is my Business prepared for the digital world Steve Hamilton - KM Media Group
- 2. Media: Created in Kent Together we make a difference • The media landscape is changing • Local business has to embrace change in media consumption habits • Users are now consuming more media on the move than ever • Fear exists for businesses to use digital platforms • Is the answer “Your local newspaper” group? Introduction
- 3. Media: Created in Kent Together we make a difference ● Business owners know they have to be effective in the digital world ● Some do not have a website, or have one which is ineffective ● Generally, a limited knowledge of what social media can provide ● Business owners fear losing money on something they don’t understand ● Some reasons revolve around the Business owner’s own consumption habits The Fear Exists
- 4. Media: Created in Kent Together we make a difference Johnston Press recently published research of local SME businesses across the UK. They found: ● 66% fear that they are not using the Internet to its full potential ● 49% do not currently have a website and 71% are not mobile ready ● 50% of websites do not have a contact form, and only 39% provide a contact email address ● Amount of businesses who do not have Social Media interests: ● Facebook - 70% ● Twitter - 69% ● Linkedin - 89% A Recent Survey Tells us This is True *The study, commissioned by Johnston Press’ digital marketing service for SMEs, Digital Kitbag, carried out by BuzzBoard, analysed seven key “digital readiness” indicators across 960,350 SMEs in the U.K. in September 2014 - sme (Small and medium enterprises)
- 5. Media: Created in Kent Together we make a difference Is this your business?
- 6. Media: Created in Kent Together we make a difference Life is Local 97% of people spend half or most of their time within 10 miles of where they live 97% SOURCE: ThinkMedia – Newspaper Society / The Wanted ads
- 7. Media: Created in Kent Together we make a difference Even Google agree Life is Local Google: proprietary research / comScore) (TMP / 82% of local searchers follow up offline via an in store visit, phone call or purchase 54% of consumers have substituted the internet and local search for phone books 73% of online activity is related to local content 61% of local searches result in purchases Media: Created in Kent
- 8. Media: Created in Kent Together we make a difference • Digital has overtaken TV as the media of choice for consumers • The rise of mobile and tablet access means people are consuming in real time, on the move • Your message can be shown to relevant audience via all platforms • KM Media Group portfolio accounts for 62% of all adult media consumption per day • This equates to 5hr 24 per day What are we Consuming Daily?
- 9. Media: Created in Kent Together we make a difference Have a look at what you currently have - does it include • A mobile friendly website? • Do you have a business Social Media portfolio? • Can you be found on Search Engines? • How are you digitally signposting to your business • What are your competitors doing in your marketspace? • Where do your target customers search for what you have to offer? So what do you do next?
- 10. Media: Created in Kent Together we make a difference Your local newspaper group, KM Digital Solutions. We offer: • Digital audit and strategy construction • Search Engine Optimisation • Paid Search • Social Media Strategy and Implementation • Website Development Solutions • Digital Display Advertising on the fastest growing Regional News Network in the UK • A willing ear, and high levels of expertise! Introducing….
- 11. Media: Created in Kent Together we make a difference • Don’t ignore digital evolvement • The largest audience for your needs exists online • Take as much pride in your digital identity as you do in your office, shop. Reputation is just as important online as it is offline. • If you do not have the resource, expertise within your business then seek it out externally • And above all, do not fear digital Whatever you do next...
- 12. Media: Created in Kent Together we make a difference Thanks for listening