Digital Design Survey: Week 2 lecture
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This document discusses personal branding for designers. It emphasizes that designers should develop a unique point of view to brand themselves. Developing a personal brand is important in today's global marketplace and shifting work trends. The document recommends designers think about their strengths and focus, have an online presence through a website and social media, and maintain a consistent brand that reflects their authentic self. It provides tips for starting a personal brand, using social media professionally, and gives homework assignments related to personal branding.
Digital Design Survey: Week 2 lecture
- 1. Personal Branding for Designers MMDP 101 Digital Design Survey
- 2. Goals for Today • Understanding what a designer point of view is • Why it’s important to have a personal brand • Identify some things that we can do to develop our own personal brand
- 3. What does it mean to have a point of view as a designer?
- 4. What is the point of view of these designers? • Color? • Graphic Style? • Types of user experiences? • Other sensibilities?
- 5. Jenova Chen
- 7. Mark Weaver
- 8. Aaron Ruell
- 9. Who are your favorite designers and what defines their style?
- 10. Example: Nick Onken, Lifestyle Photographer
- 11. Brainstorm: What is a personal brand?
- 12. “a personal brand is the story that other people tell about you…personal brand design is the process you use to take control of the story people tell about you” Source
- 13. Visit reputation.com Brands and people pay big money to control their online image
- 14. Why personal branding? • We are in a global marketplace • The shift away from full-time work • The ability to focus your design work
- 15. 3 Elements of a Strong Personal Brand 1. Be Unique – Don’t try to copy what someone else is doing 2. Be Useful – Understand how your point of view can help your clients 3. Be You – Don’t lose your personality when you are trying to build your brand Source
- 16. Guest Speaker: Garrett Gibbons • We are going to speak with him via Google Hangout • Visit garettgibbons.com and aderyn.com • How would you define Garrett’s personal brand? • Think of some questions about his brand that you can ask him.
- 17. Starting Your Personal Brand • Think about SEO • Have a strong online presence: – Personal Website – Personal Blog – Social Media – LinkedIn • What is the point of all these?
- 18. What to be aware of • The Facebook Job Interview • Social Network Privacy • Googling your name • Your email address
- 19. My own personal brand • Professional Website • Personal Website • Linkedin • Twitter
- 20. How can social media help us professionally?
- 21. Work for this Week • Build your own Personal Website • Brand Evaluation in the Class Discussion Forum • No History of Design – Part II • Intro to Mac – Lynda.com