Digital Digest-1.pdf
- 1. COVID-19 pandemic set the stage for widespread use QR Codes: Helping businesses to grow Tanya Jasrotia
- 2. QR Code - Introduction How Does QR Code Helps In Tracking Company’s work? How Usage of QR code changing Customer behaviour?QR Codes Expand their reach beyond the pandemic IKEA introduces faster check-outs with QR Codes Referneces TABLE OF CONTENT 3 4 5 6 7 8
- 3. QR CODE - INTRODUCTION QR codes aren't a new concept. They've been around for more than 25 years, in fact. They appear to be everywhere now: on restaurant patio tables to access online menus, on doors to aid contact tracking, and in businesses for contactless payment. You can also find them in your Toronto Star: codes that can be scanned to gain access to unique online info. The QR code, often known as a "quick response code," is the next generation of barcodes. It encodes information horizontally and vertically rather than just horizontally, allowing it to hold a lot more data. 3
- 4. HOW DOES QR CODE HELPS IN TRACKING COMPANY’S WORK? Companies and enterprises that want to track and analyse marketing initiatives can profit from dynamic QR codes. They are simple to make, adaptable for a wide range of applications, and simple to execute. They can also give you a lot of useful information. For organisations and businesses across the world, the data offered by QR codes has opened a lot of doors. Tracking QR codes allows these businesses to focus on increasing sales, increasing their brand's social media presence, and further studying client interaction by monitoring scan performance and user insights. Aspects of Business A single QR code scan yields a wealth of data. This fresh data, which might include statistics like the number of scans, scan time, frequency, and traffic, is constantly being gathered and made available. Companies can increase their marketing efficiency by using QR code analytics. . Digital Analytics The user is led through a website that tracks their activity each time a specific barcode is scanned. This provides a plethora of analytics that display data in real time. It also enables for fast tweaks if something in the campaign isn't performing well. Tracking in Real Time 4
- 5. HOW USAGE OF QR CODE CHANGING CUSTOMER BEHAVIOUR? QR codes are widely used on food labels and packaging in Canada. According to a Statista poll, 57% of customers scanned a food QR code in order to learn more about the product. The number of Canadians who said they scanned a food QR code to visit a brand's website is 43 percent. According to EY Canada, one of the most crucial aspects in Canada's economic resurgence is the widespread adoption of QR codes. Canada use QR Codes in Food packaging labels Various countries made it essential to know about covid systems or vaccination information to enter the premises during the epidemic. The QR code has played a significant part in the retail and restaurant industries, with QR Stickers displaying information from the Covid data form. Following the pandemic, numerous locations began to use QR codes for administrative purposes. QR code adoption in the administrative procedures Since March 2019, contactless payments, including QR code- enabled payment methods, have increased by 150 percent in the United States, boosting QR code adoption by 11% when the epidemic strikes. Furthermore, nearly 36% of Canadians say they avoid shopping in stores that do not allow contactless payments. As a result, the QR code assists the customer with payment convenience. QR code used as a medium to make payment 5
- 6. QR CODES EXPAND THEIR REACH BEYOND THE PANDEMIC QR codes provide an excellent customer experience by allowing customers to visit a website to obtain extra information, download an app, enrol in a loyalty programme, or make a purchase. For restaurants and businesses, this means faster checkouts and fewer staffing requirements, resulting in lower prices. However, they allow retailers and restaurants to collect information about customers, such as what they're looking at or ordering. With first-party data becoming more crucial for understanding customers, this extra benefit is a key feature for retailers, as it allows them to better target and attribute online ads as third-party data becomes less available. 6
- 7. IKEA INTRODUCES FASTER CHECK-OUTS WITH QR CODES With a QR-based mobile check-out option, IKEA makes large furniture check-outs easier. Taking things to the check- out counter and scanning them is a significant difficulty for a business like IKEA that offers furnitures of all sizes. By creating the scan and check-out option, IKEA came up with a simple QR Code-based solution to this problem. 7
- 8. REFERNECES Intelligence, I. (2022, March 22). 10 Key Digital Technology Trends: Marketing Essentials for 2022. Insider Intelligence. Retrieved May 26, 2022, from https://www.insiderintelligence.com/insights/10-key-digital-trends/ Ikea. (n.d.). Scan with the IKEA app & save time. Scan With The IKEA App & Save Time - IKEA CA. Retrieved May 26, 2022, from https://www.ikea.com/ca/en/customer- service/mobile-apps/skip-the-line-and-save-time-pubb5f8f520 Joshi, C. (n.d.). 19 epic QR code examples from brands killing it! Beaconstac RSS. Retrieved May 26, 2022, from https://blog.beaconstac.com/2019/03/qr-code-examples-from-brands/ QR codes: A way to analyze consumer behavior. Barcode Blog. (2022, April 6). Retrieved May 26, 2022, from https://www.smithcorona.com/blog/qr-codes-analyze-consumer-behavior/ Saba, R. (2020, December 4). Why QR codes are having a moment: How the pandemic created a surge of interest in a 25-year-old technology. thestar.com. Retrieved May 26, 2022, from https://www.thestar.com/business/2020/12/04/why-qr-codes-are-having-a-moment-how- the-pandemic-created-a-surge-of-interest-in-a-25-year-old-technology.html 8