Digital Expert PART3 - Customer Centricity
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The document discusses digital marketing and extreme customer centricity. It emphasizes putting customers first without compromise, providing existing customers new features for free, and having an extremely simple and easy customer interface. The document also discusses moving from personal service to self-service, giving customers self-control and automation, and allowing services to happen automatically when the world is smart.
Digital Expert PART3 - Customer Centricity
- 1. Digital Marketing Building brands with digital in the core
- 3. Digital Marketing based on books from Steven Van Belleghem www.stevenvanbelleghem.com @stevenVBE
- 7. Customer first without compromise
- 8. Existing Tesla drivers get the newest features for FREE!
- 9. Existing Tesla drivers get the newest features for FREE!
- 10. Extreme Customer Centricit y Technolo gy = Facilitato r Selling without selling no mercy for bad behaviour
- 11. no mercy for bad behaviour
- 13. Extreme Customer Centricity super hero window cleaners at children’s hospital
- 14. don’t look for the next big thing look for 100 small things
- 15. one basic rule: angry birds proof
- 16. fast easy fun
- 17. fast easy fun
- 18. fast easy fun
- 21. Check how fast and easy the customer interface of these new style companies is
- 26. Self - Service Self - Control Auto- mation towards a new self-service economy to meet customer expectations
- 28. 100 Self - Service Auto- mation 12 what a huge cost difference personal service self service Self - Control
- 33. Self - Service Self - Control Auto- mation from self-service to self control customer takes control of his own life
- 34. Self - Service Self - Control Auto- mation from self-service to self control
- 35. Self - Service Self - Control Auto- mation from self-service to self control
- 36. Self - Service Self - Control Auto- mation from self-service to self control
- 37. Self - Service Self - Control Auto- mation be in control where-, when-, whatever
- 38. Self - Service Self - Control Auto- mation from self-service to automation
- 39. Self - Service Self - Control Auto- mation Google self driving car
- 40. Self - Service Self - Control Auto- mation nuTONOMY self driving taxi
- 41. Self - Service Self - Control Auto- mation Uber self driving taxi
- 42. Self - Service Self - Control Auto- mation Walmart self driving trucks
- 43. Self - Service Self - Control Auto- mation Otto self driving truck
- 44. Self - Service Self - Control Auto- mation Volkswagen traffic assistant
- 45. Self - Service Self - Control Auto- mation Tesla self driving car
- 46. Self - Service Self - Control Auto- mation from self-service to automation when the world is smart, services just happen to us