This document discusses how different economic sectors incorporate online marketing into their strategies. It begins by covering points like online marketing in industries, differential advantage, and how the price element can provide advantage. Several industries are then explored in more detail, including banking where customers can manage accounts online, and tourism where bookings and research can be done without hassle. The document stresses that digital marketing should reinforce existing strategies by determining differential advantages and aligning the marketing mix. Overall it examines how sectors like insurance, real estate, technology, and education utilize online platforms.