Digital Heroes
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The document features a futuristic narrative by Hiro Nickamura, emphasizing the need for 'heroes' in digital agencies to ensure effective web development for government projects. It outlines specific qualities required from heroes in the project, creative, and technology teams, such as telepathy, precognition, and technopathy. Ultimately, it argues that possessing these heroes will enhance a company's reputation through improved work outcomes.
Digital Heroes
- 1. NOV 2007 | NARATTED BY Nick Pan nick@nickpan.com www.nickpan.com @nickpan D I G I T A L
- 3. Hello. Are you all from a Digital Agency? My name is HIRO NICKAMURA. I come from the future and I’ve got a message for you all.
- 4. FIVE YEARS INTO THE FUTURE
- 5. VIRAL ASSURANCE LTD WOW DESIGN NETWORK WEB WEB WEB GROUPOMG WORLDWIDE NATIONAL TENDER Two years in the future, the Government decided that web development in our country should be done more efficiently. They decided to have a NATIONAL TENDER and to award all web projects in the country to the best company. In the eyes of the Government, to met the development criteria was easy, good price was not key and deliver on time was common. They had one MAIN CRITERIA… HEROES!!! They want a company filled with HEROES!
- 6. They awarded the NATIONAL TENDER to the best company they could find. Three years later the websites were in a mess. The government found out… that company did not have true HEROES. The main ability the company had was… BS!
- 7. I need your help. But first… Does your company have HEROES? I will be needing minimum three HEROES. One from the Project Team. One from the Creative Team. One from the Technology Team.
- 8. From the Project Team… Telepathy & Clairvoyance An ability to see into a clients mind and understand what he means by “ I want it easy to use”, and others such vaguerisms. Need to be able to get into a client’s mind and find out what they want to do. Persuasion An ability to convince a client that he does not need a flash splash screen or pages of content that reads “Under Construction”. More importantly to educate clients to know that the rates are very fair.
- 9. From the Creative Team… Precognition An ability to see into the future and anticipate new trends. The ability to design what the client will eventually accept so as to skip the countless time wasting revisions. Invulnerability Even when the style police start picking on the website, this ability stops looking at the negative criticisms and focus on the possible next steps.
- 10. From the Tech Team… Technopathy Control, configure & commission technological solutions with superb knowledge across all platforms. Intuitive Aptitude Ability to analyse complex systems and intuitively understand how they work without special education or training.
- 11. I would like to tell you more, but I’ve got only 5 mins. So I’ve got to quickly sum up what I have to say… S*#T!!
- 12. An company with many HEROES that have special DEVELOPED ABILITIES will have better work done… With better work done, your company’s reputation WILL improve…
- 13. ARE YOU A HERO? Are you ready to develop your abilities to the next level?? Our Future lies in your hands! But ask yourself…
- 14. THANK Y U Nick Pan nick@nickpan.com www.nickpan.com @nickpan CREDITS All pictures credit to www.heroeswiki.com