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Digital in APAC in 2017

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Kepios

The document presents a comprehensive overview of digital usage in the Asia-Pacific region in 2017, including detailed statistics on internet, social media, and mobile usage across 35 countries. Key insights reveal a significant growth in users, with notable increases in mobile and social media engagement. Additionally, the report includes comparisons of internet penetration rates and demographic breakdowns, emphasizing the region's dynamic digital landscape.

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1 DIGITAL IN ASIA- PACIFIC IN 2017A COMPENDIUM OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE REGION
2 SIMON KEMP @ESKIMON
3
4 COUNTRIES COVERED IN DETAIL IN THIS REPORT 1 2 3 4 5 01 AUSTRALIA 08 FRENCH POLYNESIA 15 MALAYSIA 22 NORTH KOREA 29 SOUTH KOREA 02 BANGLADESH 09 HONG KONG 16 MALDIVES 23 PAKISTAN 30 SRI LANKA 03 BHUTAN 10 INDIA 17 MONGOLIA 24 PAPUA NEW GUINEA 31 TAIWAN 04 BRUNEI 11 INDONESIA 18 MYANMAR 25 PHILIPPINES 32 THAILAND 05 CAMBODIA 12 JAPAN 19 NEPAL 26 SAMOA 33 TIMOR-LESTE 06 CHINA 13 LAOS 20 NEW CALEDONIA 27 SINGAPORE 34 VANUATU 07 FIJI 14 MACAU 21 NEW ZEALAND 28 SOLOMON ISLANDS 35 VIETNAM 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 35 31 32 33 34
5 FIND FREE, IN-DEPTH DATA FOR 230+ COUNTRIES AROUND THE WORLD AT HTTP://KEPIOS.COM/DATA 2017 GLOBAL OVERVIEW 2017 DIGITAL YEARBOOK NORTHERN AMERICA CENTRAL AMERICA SOUTH AMERICA THE CARIBBEAN WESTERN EUROPE NORTHERN EUROPE SOUTHERN EUROPE NORTHERN AFRICA MIDDLE AFRICA WESTERN AFRICA EASTERN AFRICA SOUTHERN AFRICA WESTERN ASIA CENTRAL ASIA SOUTHERN ASIA EASTERN ASIA SOUTHEAST ASIA ANZ & PACIFIC EASTERN EUROPE 1 2017 DIGITAL YEARBOOK INTERNET, SOCIAL MEDIA, AND MOBILE DATA FOR 239 COUNTRIES AROUND THE WORLD 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION CENTRAL AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION THE CARIBBEAN 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTH AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION MIDDLE AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION CENTRAL ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHEAST ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION ANZ & PACIFIC 1 DIGITAL IN 2017 GLOBAL OVERVIEWA COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN ASIA
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7 GLOBAL OVERVIEW
8 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS BILLION BILLION BILLION BILLION BILLION URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 GLOBAL DIGITAL OVERVIEWA SNAPSHOT OF INTERNET, SOCIAL MEDIA, AND MOBILE USE AROUND THE WORLD 7.569 3.892 3.077 5.082 2.818 54% 51% 41% 67% 37%
9 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 ANNUAL GROWTH TRENDSYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. SEP 2017 +7% +15% +6% +16% +262 MILLION +406 MILLION +303 MILLION +380 MILLION
10 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. SEP 2017 INTERNET PENETRATION BY GLOBAL REGIONTHE NUMBER OF INTERNET USERS IN EACH REGION, COMPARED TO TOTAL POPULATION 89% 54% 67% 87% 67% 32% 60% 48% 57% 34% 57% 67% 51%
11 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF ALL SOCIAL MEDIA USERS SOCIAL MEDIA USEBASED ON THE LATEST MONTHLY ACTIVE USER FIGURES REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY BILLION BILLION SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA. SEP 2017 3.077 41% 2.818 37%
12 SEP 2017 MOST ACTIVE SOCIAL MEDIA PLATFORMSBASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF SEPTEMBER 2017. *NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE. **NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY TECHCRUNCH IN JUNE 2017, BASED ON DAILY ACTIVE USERS. 2,061 1,500 1,300 1,300 963 850 700 606 368 361 328 300 300 260 255 214 200 122 106 100 FACEBOOK YOUTUBE WHATSAPP FB MESSENGER WECHAT QQ INSTAGRAM QZONE TUMBLR SINA WEIBO TWITTER BAIDU TIEBA* SKYPE* VIBER SNAPCHAT** LINE* PINTEREST YY LINKEDIN TELEGRAM* SOCIAL NETWORK MESSENGER / CHAT APP / VOIP DATA UPDATED TO: 21 SEPTEMBER 2017
13 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS ACCESSING VIA MOBILE DEVICES* FACEBOOK USERS USING FACEBOOK EACH DAY GLOBAL FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S WORLDWIDE USERS BY DEVICE, FREQUENCY OF USE, AND SELF-REPORTED GENDER OF USER 1 BILLION SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 2.061 90% 62% 44% 56%
14 TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS vs. TOTAL POPULATION) TOTAL NUMBER OF MOBILE CONNECTIONS AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER MOBILE USERS vs. MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE BILLION BILLION SOURCES: GSMA INTELLIGENCE, SEPTEMBER 2017. SEP 2017 5.082 67% 8.277 1.63
15 TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS PERSPECTIVE: MOBILE USERS vs. CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA BILLION BILLION BILLION BILLION SOURCES: GSMA INTELLIGENCE, SEPTEMBER 2017; ERICSSON, AUGUST 2017. SEP 2017 5.082 8.277 5.300 7.700
16 APAC REGIONAL OVERVIEW
17 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 APAC DIGITAL OVERVIEWA SNAPSHOT OF INTERNET, SOCIAL MEDIA AND MOBILE USE AROUND ASIA-PACIFIC 4.126 1.936 1.664 3.931 1.626 BILLION BILLION BILLION BILLION BILLION 48% 47% 40% 95% 39%
18 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. SEP 2017 ANNUAL DIGITAL GROWTH IN APAC +8% +17% +4% +20% +144 MILLION +241 MILLION +145 MILLION +271 MILLION
19 APAC POPULATION OVERVIEW
20 TOTAL APAC POPULATION APAC POPULATION AGED 0-12 YEARS APAC POPULATION AGED 0-15 YEARS APAC POPULATION AGED 16-64 YEARS APAC POPULATION AGED 65+ YEARS BILLION BILLION BILLION BILLION BILLION ANNUAL GROWTH RATE: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU. APAC POPULATION BY AGE GROUPSTHE REGION’S POPULATION BROKEN DOWN INTO VARIOUS AGE GROUPS SEP 2017 4.126 0.825 1.014 2.753 0.369 0.88% 20% 25% 67% 9%
21 SEP 2017 APAC POPULATION DISTRIBUTION BY AGETHE REGION’S TOTAL POPULATION DETAILED BY FIVE-YEAR AGE GROUPS, IN MILLIONS SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU. 320 316 314 321 333 344 316 292 289 291 262 190 178 135 93 65 40 18 5.9 1.2 0.2 0 - 4 5 - 9 10 - 14 15 - 19 20 - 24 25 - 29 30 - 34 35 - 39 40 - 44 45 - 49 50 - 54 55 - 59 60 - 64 65 - 69 70 - 74 75 - 79 80 - 84 85 - 89 90 - 94 95 - 99 100+
22 APAC INTERNET USE
23 APAC INTERNET USE AND PENETRATIONINTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY AUTHORITIES; TENCENT, KAKAO; NAVER; EXTRAPOLATIONS OF ALL THE ABOVE. TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS BILLION BILLION SEP 2017 1.936 47% 1.892 98%
24 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES NEW CALEDONIA VANUATU FRENCH POLYNESIA SOLOMON ISLANDS APAC INTERNET PENETRATIONTHE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION 55% 92% 93% 52% 45% 35% 73% 32% 83% 88% 87% 58% 67% 78% 83% 50% 31% 11% 50% 87% 87% 47% 51% 87% 30% 66% 10% 23%
25 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 INTERNET PENETRATION BY COUNTRYTHE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION 93% 92% 88% 87% 87% 87% 87% 86% 83% 83% 80% 78% 73% 67% 66% 58% 55% 52% 50% 49% 48% 47% 45% 45% 42% 41% 35% 32% 31% 30% 29% 28% 23% 11% 10% JAPAN SOUTHKOREA HONGKONG TAIWAN NEWCALEDONIA NEWZEALAND AUSTRALIA BRUNEI THAILAND SINGAPORE MACAU MALAYSIA MALDIVES VIETNAM FR.POLYNESIA PHILIPPINES MONGOLIA CHINA INDONESIA FIJI NEPAL APACAVERAGE CAMBODIA BANGLADESH SAMOA BHUTAN INDIA SRILANKA TIMOR-LESTE VANUATU LAOS MYANMAR PAKISTAN P.N.G. SOLOMONIS. GLOBAL AVERAGE
26 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC INTERNET USE RANKINGSBASED ON THE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION # HIGHEST PENETRATION % TOTAL USERS 01 JAPAN 93% 118,453,595 02 SOUTH KOREA 92% 47,013,649 03 NORTHERN MARIANA IS. 89% 49,000 04 HONG KONG 88% 6,461,894 05 TAIWAN 87% 20,644,803 06 NEW CALEDONIA 87% 240,000 07 NEW ZEALAND 87% 4,078,993 08 AUSTRALIA 87% 21,176,595 09 BRUNEI 86% 370,000 10 THAILAND 83% 57,000,000 # FASTEST GROWTH +% TOTAL USERS 01 NORTHERN MARIANA IS. +207% 49,000 02 SAMOA +67% 90,000 03 INDONESIA +51% 132,700,000 04 CAMBODIA +43% 7,157,409 05 LAOS +43% 2,000,000 06 THAILAND +39% 57,000,000 07 VANUATU +38% 82,764 08 BANGLADESH +36% 73,347,000 09 AMERICAN SAMOA +35% 23,000 10 PAKISTAN +30% 44,608,065 HIGHEST INTERNET PENETRATION FASTEST INTERNET PENETRATION GROWTH
27 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: SHARE OF WEB TRAFFIC BY DEVICE:BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 31.9% 65.7% 2.4% 0.02% -19% +14% -19% (NO CHANGE) APAC
28 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: SHARE OF WEB TRAFFIC BY DEVICE:BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 52.8% 36.3% 10.8% 0.2% -11% +21% -0.4% +43% OCEANIA
29 APAC SOCIAL MEDIA USE
30 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF ALL SOCIAL MEDIA USERS SOCIAL MEDIA USEBASED ON THE LATEST MONTHLY ACTIVE USER FIGURES REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY BILLION BILLION SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA. SEP 2017 1.664 40% 1.626 98%
31 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES NEW CALEDONIA VANUATU FRENCH POLYNESIA SOLOMON ISLANDS APAC SOCIAL MEDIA PENETRATIONMONTHLY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 15% 55% 84% 55% 64% 15% 16% 73% 25% 67% 76% 80% 56% 52% 73% 79% 44% 29% 7% 50% 70% 70% 40% 41% 58% 20% 57% 9%
32 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 GLOBAL AVERAGE SOCIAL MEDIA PENETRATION BY COUNTRYMONTHLY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 89% 84% 80% 79% 76% 73% 73% 70% 70% 67% 66% 64% 58% 57% 56% 55% 55% 52% 50% 46% 44% 40% 38% 36% 29% 29% 28% 27% 25% 20% 16% 15% 15% 9% 7% BRUNEI SOUTHKOREA TAIWAN SINGAPORE HONGKONG MALDIVES MALAYSIA NEWZEALAND AUSTRALIA THAILAND MACAU CHINA NEWCALEDONIA FR.POLYNESIA PHILIPPINES MONGOLIA JAPAN VIETNAM FIJI SAMOA INDONESIA APACAVERAGE BHUTAN CAMBODIA TIMOR-LESTE LAOS MYANMAR NEPAL SRILANKA VANUATU INDIA PAKISTAN BANGLADESH SOLOMONIS. P.N.G.
33 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC SOCIAL MEDIA USE RANKINGSBASED ON THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS COMPARED TO TOTAL POPULATION # HIGHEST PENETRATION % TOTAL USERS 01 NORTHERN MARIANA IS. 89% 49,000 02 BRUNEI 89% 380,000 03 SOUTH KOREA 84% 42,746,000 04 TAIWAN 80% 19,000,000 05 SINGAPORE 79% 4,500,000 06 HONG KONG 76% 5,600,000 07 COOK ISLANDS 75% 13,000 08 MALDIVES 73% 320,000 09 MALAYSIA 73% 23,000,000 10 NEW ZEALAND 70% 3,300,000 # FASTEST GROWTH +% TOTAL USERS 01 KIRIBATI +163% 25,000 02 COOK ISLANDS +113% 13,000 03 NORTHERN MARIANA IS. +69% 49,000 04 VANUATU +69% 54,000 05 LAOS +54% 2,000,000 06 NAURU +50% 3,900 07 PAPUA NEW GUINEA +43% 600,000 08 INDIA +40% 214,000,000 09 CAMBODIA +38% 5,800,000 10 SOLOMON ISLANDS +37% 56,000 HIGHEST SOCIAL MEDIA PENETRATION FASTEST SOCIAL MEDIA PENETRATION GROWTH
34 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS ACCESSING VIA MOBILE DEVICES* FACEBOOK USERS USING FACEBOOK EACH DAY APAC FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S USERS IN ASIA-PACIFIC BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 MILLION SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 716.6 93% 56% 38% 62%
35 AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ FEMALE MALE 13 – 17 YEARS OLD 65+ YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 18 – 24 YEARS OLD PROFILE OF APAC’S FACEBOOK USERSBREAKDOWN OF FACEBOOK’S USERS IN ASIA-PACIFIC BY AGE AND GENDER, IN MILLIONS SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES, WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S SHARE OF TOTAL GLOBAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA. SEP 2017 716.6 M 38% 62% 73.6 M 5% 6% 258.4 M 13% 23% 218.6 M 11% 19% 94.8 M 5% 8% 42.8 M 3% 3% 17.5 M 1% 1% 10.9 M 1% 1% 33 96 80 37 18 8 4 41 163 139 58 25 10 7
36 NUMBER OF 18-YEAR-OLD MALES ALIVE IN APAC IN SEPTEMBER 2017: NUMBER OF 18-YEAR-OLD MALES USING FACEBOOK IN APAC IN SEPTEMBER 2017: 24 MILLION 30 MILLION SOME INTRIGUING NUMBERS VS SOURCES: UNITED NATIONS AND US CENSUS BUREAU, SEPTEMBER 2017; FACEBOOK, SEPTEMBER 2017.
37 LAPTOPS & DESKTOPS SMART PHONES FEATURE PHONES TABLET DEVICES ACTIVE USER ACCOUNTS: SHARE OF APAC FACEBOOK USE BY DEVICEBASED ON THE NUMBER OF ACTIVE USER ACCOUNTS IN ASIA-PACIFIC ACCESSING THE PLATFORM VIA EACH DEVICE ACTIVE USER ACCOUNTS: ACTIVE USER ACCOUNTS: ACTIVE USER ACCOUNTS: SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. TOTALS EXCEED 100% DUE TO INDIVIDUALS’ USE OF MORE THAN ONE DEVICE TO ACCESS FACEBOOK IN THE PAST 30 DAYS. SEP 2017 24% 87% 0.4% 8% 172 MILLION 623 MILLION 3 MILLION 57 MILLION
38 APAC MOBILE SOCIAL MEDIA USE
39 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES NEW CALEDONIA VANUATU FRENCH POLYNESIA SOLOMON ISLANDS APAC MOBILE SOCIAL MEDIA PENETRATIONACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 15% 55% 84% 55% 64% 15% 15% 69% 23% 64% 69% 76% 54% 49% 66% 72% 40% 29% 7% 47% 61% 62% 39% 37% 51% 18% 49% 9%
40 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 GLOBAL AVERAGE MOBILE SOCIAL MEDIA PENETRATION BY COUNTRYACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 84% 77% 76% 72% 69% 69% 66% 64% 64% 62% 61% 59% 55% 55% 54% 51% 49% 49% 47% 45% 40% 39% 38% 34% 29% 28% 28% 26% 23% 18% 15% 15% 15% 9% 7% SOUTHKOREA BRUNEI TAIWAN SINGAPORE HONGKONG MALDIVES MALAYSIA THAILAND CHINA NEWZEALAND AUSTRALIA MACAU MONGOLIA JAPAN PHILIPPINES NEWCALEDONIA FR.POLYNESIA VIETNAM FIJI SAMOA INDONESIA APACAVERAGE BHUTAN CAMBODIA TIMOR-LESTE MYANMAR LAOS NEPAL SRILANKA VANUATU INDIA PAKISTAN BANGLADESH SOLOMONIS. P.N.G.
41 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC MOBILE SOCIAL MEDIA USE RANKINGSBASED ON THE NUMBER OF ACTIVE MOBILE SOCIAL MEDIA ACCOUNTS COMPARED TO TOTAL POPULATION # HIGHEST PENETRATION % TOTAL USERS 01 SOUTH KOREA 84% 42,746,000 02 NORTHERN MARIANA IS. 83% 46,000 03 BRUNEI 77% 330,000 04 TAIWAN 76% 18,000,000 05 SINGAPORE 72% 4,100,000 06 HONG KONG 69% 5,100,000 07 COOK ISLANDS 69% 12,000 08 MALDIVES 69% 300,000 09 MALAYSIA 66% 21,000,000 10 THAILAND 64% 44,000,000 # FASTEST GROWTH +% TOTAL USERS 01 KIRIBATI +238% 25,000 02 COOK ISLANDS +135% 12,000 03 VANUATU +89% 51,000 04 NORTHERN MARIANA IS. +77% 46,000 05 PAPUA NEW GUINEA +76% 580,000 06 LAOS +73% 1,900,000 07 MYANMAR +67% 15,000,000 08 SOLOMON ISLANDS +58% 52,000 09 CAMBODIA +57% 5,500,000 10 NAURU +57% 3,600 HIGHEST MOBILE SOCIAL MEDIA PENETRATION FASTEST MOBILE SOCIAL MEDIA PENETRATION GROWTH
42 APAC MOBILE USE
43 SOURCE: GSMA INTELLIGENCE, Q4 2016. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES NEW CALEDONIA VANUATU FRENCH POLYNESIA SOLOMON ISLANDS MOBILE CONNECTIVITY IN APACTHE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION 71% 112% 114% 145% 95% 73% 79% 184% 126% 132% 165% 132% 123% 131% 136% 148% 141% 121% 42% 132% 128% 132% 95% 109% 103% 85% 87% 73%
44 SOURCE: GSMA INTELLIGENCE, Q4 2016. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 GLOBAL AVERAGE MOBILE CONNECTIVITY BY COUNTRYTHE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION 286% 184% 172% 165% 148% 145% 141% 136% 132% 132% 132% 132% 131% 128% 126% 123% 121% 120% 114% 112% 108% 103% 95% 95% 95% 92% 87% 87% 85% 79% 73% 73% 71% 68% 42% MACAU MALDIVES CAMBODIA HONGKONG SINGAPORE JAPAN INDONESIA MALAYSIA FIJI THAILAND TAIWAN NEWZEALAND VIETNAM AUSTRALIA SRILANKA PHILIPPINES TIMOR-LESTE BRUNEI SOUTHKOREA MONGOLIA NEPAL NEWCALEDONIA APACAVERAGE MYANMAR CHINA BHUTAN FR.POLYNESIA LAOS VANUATU INDIA BANGLADESH SOLOMONIS. PAKISTAN SAMOA P.N.G.
45 SOURCE: GSMA INTELLIGENCE, Q4 2016. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC MOBILE CONNECTIVITY RANKINGSBASED ON THE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION # HIGHEST CONNECTIVITY % CONNECTIONS 01 MACAU 286% 1,780,745 02 MALDIVES 184% 804,738 03 CAMBODIA 172% 27,599,227 04 HONG KONG 165% 12,183,839 05 SINGAPORE 148% 8,441,706 06 JAPAN 145% 185,329,314 07 INDONESIA 141% 371,430,023 08 MALAYSIA 136% 42,931,814 09 FIJI 132% 1,198,443 10 THAILAND 132% 90,942,029 # FASTEST GROWTH +% CONNECTIONS 01 TONGA +48% 104,206 02 TIMOR-LESTE +47% 1,563,108 03 MYANMAR +38% 50,564,043 04 MARSHALL ISLANDS +24% 41,681 05 PALAU +20% 23,469 06 VANUATU +19% 235,958 07 LAOS +18% 5,954,708 08 NEPAL +18% 31,548,854 09 NORTH KOREA +14% 3,773,420 10 INDONESIA +14% 371,430,023 HIGHEST RATES OF MOBILE CONNECTIVITY FASTEST GROWING RATES OF MOBILE CONNECTIVITY
46 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 BILLION 3.931 95% 81% 19% 53%
47 SHARE OF MOBILE WEB BY MOBILE OS: ASIABASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS PERCENTAGE OF MOBILE WEB REQUESTS FROM ANDROID WEBKIT DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM APPLE IOS DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM OTHER MOBILE OPERATING SYSTEMS SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 78.2% 13.3% 8.5%
48 SHARE OF MOBILE WEB BY MOBILE OS: OCEANIABASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS PERCENTAGE OF MOBILE WEB REQUESTS FROM ANDROID WEBKIT DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM APPLE IOS DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM OTHER MOBILE OPERATING SYSTEMS SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 36.9% 60.4% 2.7%
49 COUNTRY REPORTS
50 AUSTRALIA
51 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: AUSTRALIA 24.45 21.18 17.00 31.35 15.00 MILLION MILLION MILLION MILLION MILLION 90% 87% 70% 128% 61%
52 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 0% +13% +2% +15% (NO CHANGE) +2 MILLION +700 THOUSAND +2 MILLION
53 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 17.00 88% 71% 51% 49% MILLION
54 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 31.35 128% 33% 67% 98% MILLION
55 BANGLADESH
56 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: BANGLADESH 164.7 73.3 25.0 120.5 24.0 MILLION MILLION MILLION MILLION MILLION 36% 45% 15% 73% 15%
57 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +36% +14% -10% +33% +19 MILLION +3 MILLION -14 MILLION +6 MILLION
58 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 25.0 96% 40% 24% 76% MILLION
59 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 120.5 74% 97% 3% 20% MILLION
60 BHUTAN
61 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: BHUTAN 808 331 310 745 310 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 39% 41% 38% 92% 38%
62 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +7% +29% +8% +41% +21 THOUSAND +70 THOUSAND +56 THOUSAND +90 THOUSAND
63 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 310 100% 52% 42% 58% THOUSAND
64 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 745 95% 97% 3% 77% THOUSAND
65 BRUNEI DARUSSALAM
66 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: BRUNEI DARUSSALAM 429 380 380 516 330 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 80% 89% 89% 120% 77%
67 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +19% +27% -1% +18% +61 THOUSAND +80 THOUSAND -5 THOUSAND +50 THOUSAND
68 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 380 87% 63% 45% 55% THOUSAND
69 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 516 119% 83% 17% 57% THOUSAND
70 CAMBODIA
71 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: CAMBODIA 16.01 7.16 5.80 27.60 5.50 MILLION MILLION MILLION MILLION MILLION 21% 45% 36% 172% 34%
72 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +43% +38% +6% +57% +2 MILLION +2 MILLION +2 MILLION +2 MILLION
73 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 5.80 95% 55% 40% 60% MILLION
74 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 27.60 173% 94% 6% 45% MILLION
75 CHINA
76 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: CHINA 1,410 739 896 1,332 896 MILLION MILLION MILLION MILLION MILLION 58% 52% 64% 95% 64%
77 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +2% +11% +1% +11% +17 MILLION +90 MILLION +19 MILLION +90 MILLION
78 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1,332 96% 78% 22% 76% MILLION
79 FIJI
80 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: FIJI 906 450 450 1.20 430 THOUSAND THOUSAND THOUSAND MILLION THOUSAND 54% 50% 50% 132% 47%
81 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +9% +18% +8% +26% +35 THOUSAND +70 THOUSAND +88 THOUSAND +90 THOUSAND
82 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 450 96% 42% 49% 51% THOUSAND
83 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1.20 133% 93% 7% 45% MILLION
84 FRENCH POLYNESIA
85 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: FRENCH POLYNESIA 283 185 160 246 140 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 57% 66% 57% 87% 49% FRENCH POLYNESIA
86 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +1% +14% -1% +17% +2 THOUSAND +20 THOUSAND -3 THOUSAND +20 THOUSAND FRENCH POLYNESIA
87 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 FRENCH POLYNESIA 160 88% 60% 54% 46% THOUSAND
88 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 FRENCH POLYNESIA 246 86% 56% 44% 40% THOUSAND
89 HONG KONG
90 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: HONG KONG 7.36 6.46 5.60 12.18 5.10 MILLION MILLION MILLION MILLION MILLION 100% 88% 76% 165% 69%
91 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +4% +12% -6% +13% +246 THOUSAND +600 THOUSAND -817 THOUSAND +600 THOUSAND
92 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 5.60 91% 68% 54% 46% MILLION
93 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 12.18 165% 44% 56% 75% MILLION
94 INDIA
95 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: INDIA 1,339 462 214 1,059 202 MILLION MILLION MILLION MILLION MILLION 33% 35% 16% 79% 15%
96 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 0% +40% +5% +55% (NO CHANGE) +61 MILLION +47 MILLION +72 MILLION
97 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 214 94% 56% 22% 78% MILLION
98 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1,059 79% 93% 7% 20% MILLION
99 INDONESIA
100 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: INDONESIA 264 133 115 371 106 MILLION MILLION MILLION MILLION MILLION 55% 50% 44% 141% 40%
101 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +51% +31% +14% +39% +45 MILLION +27 MILLION +45 MILLION +30 MILLION
102 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 115 92% 55% 43% 57% MILLION
103 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 371 142% 98% 2% 46% MILLION
104 JAPAN
105 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAPAN 127 118 70 185 70 MILLION MILLION MILLION MILLION MILLION 93% 93% 55% 145% 55%
106 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +0.4% +28% +7% +28% +440 THOUSAND +16 MILLION +12 MILLION +16 MILLION
107 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 35 74% 60% 49% 51% MILLION NOTE: FACEBOOK IS NOT THE LARGEST ACTIVE SOCIAL PLATFORM IN JAPAN.
108 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 185 147% 0% 100% 98% MILLION
109 LAOS
110 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: LAOS 6.86 2.00 2.00 5.95 1.90 MILLION MILLION MILLION MILLION MILLION 43% 29% 29% 87% 28%
111 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +43% +54% +18% +73% +600 THOUSAND +700 THOUSAND +927 THOUSAND +800 THOUSAND
112 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 2.00 95% 60% 44% 56% MILLION
113 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 5.95 85% 97% 3% 35% MILLION
114 MACAU
115 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MACAU 623 495 410 1,781 370 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 97% 80% 66% 286% 59%
116 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +8% +14% -4% +9% +35 THOUSAND +50 THOUSAND -70 THOUSAND +30 THOUSAND
117 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 410 90% 66% 56% 44% THOUSAND
118 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1.781 296% 64% 36% 99% MILLION
119 MALAYSIA
120 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MALAYSIA 31.62 24.55 23.00 42.93 21.00 MILLION MILLION MILLION MILLION MILLION 76% 78% 73% 136% 66%
121 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +13% +21% -1% +24% +3 MILLION +4 MILLION -496 THOUSAND +4 MILLION
122 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 23.00 91% 65% 43% 57% MILLION
123 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 42.93 139% 76% 24% 75% MILLION
124 MALDIVES
125 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MALDIVES 436 320 320 805 300 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 40% 73% 73% 184% 69%
126 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +19% +23% +11% +25% +50 THOUSAND +60 THOUSAND +80 THOUSAND +60 THOUSAND
127 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 320 94% 69% 34% 66% THOUSAND
128 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 805 216% 89% 11% 38% THOUSAND
129 MONGOLIA
130 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MONGOLIA 3.08 1.70 1.70 3.46 1.70 MILLION MILLION MILLION MILLION MILLION 72% 55% 55% 112% 55%
131 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +13% +21% -27% +31% +200 THOUSAND +300 THOUSAND -1 MILLION +400 THOUSAND
132 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 1.70 100% 58% 54% 46% MILLION
133 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 3.46 114% 86% 14% 46% MILLION
134 MYANMAR
135 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MYANMAR 53.37 15.00 15.00 50.56 15.00 MILLION MILLION MILLION MILLION MILLION 36% 28% 28% 95% 28%
136 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +27% +36% +38% +67% +3 MILLION +4 MILLION +14 MILLION +6 MILLION
137 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 15.00 100% 47% 37% 63% MILLION
138 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 50.56 93% 99% 1% 55% MILLION
139 NEPAL
140 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NEPAL 29.30 14.12 7.80 31.55 7.50 MILLION MILLION MILLION MILLION MILLION 19% 48% 27% 108% 26%
141 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +21% +20% +18% +34% +2 MILLION +1 MILLION +5 MILLION +2 MILLION
142 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 7.80 96% 49% 37% 63% MILLION
143 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 31.55 109% 95% 5% 21% MILLION
144 NEW CALEDONIA
145 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NEW CALEDONIA 276 240 160 285 140 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 70% 87% 58% 103% 51% NEW CALEDONIA
146 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 0% +7% +4% +17% (NO CHANGE) +10 THOUSAND +12 THOUSAND +20 THOUSAND NEW CALEDONIA
147 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 NEW CALEDONIA 160 88% 61% 55% 45% THOUSAND
148 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 NEW CALEDONIA 285 106% 68% 32% 26% THOUSAND
149 NEW ZEALAND
150 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NEW ZEALAND 4.71 4.08 3.30 6.19 2.90 MILLION MILLION MILLION MILLION MILLION 86% 87% 70% 132% 62%
151 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 -2% +10% +4% +12% -83 THOUSAND +300 THOUSAND +211 THOUSAND +300 THOUSAND
152 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 3.30 88% 73% 52% 48% MILLION
153 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 6.19 135% 62% 38% 84% MILLION
154 NORTH KOREA
155 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NORTH KOREA 25.49 0.02 0.01 3.77 0.01 MILLION MILLION MILLION MILLION MILLION 61% 0% 0% 15% 0%
156 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +14% [N/A] +14% [N/A] +2 THOUSAND [N/A] +462 THOUSAND [N/A]
157 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 3.77 15% 100% 0% 100% MILLION
158 PAKISTAN
159 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: PAKISTAN 197 45 30 140 29 MILLION MILLION MILLION MILLION MILLION 39% 23% 15% 71% 15%
160 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +30% +11% +11% +32% +10 MILLION +3 MILLION +14 MILLION +7 MILLION
161 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 30 97% 47% 23% 77% MILLION
162 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 140 72% 97% 3% 29% MILLION
163 PAPUA NEW GUINEA
164 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: PAPUA NEW GUINEA 8.25 0.91 0.60 3.44 0.58 MILLION MILLION MILLION MILLION MILLION 13% 11% 7% 42% 7%
165 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +26% +43% -9% +76% +185 THOUSAND +180 THOUSAND -357 THOUSAND +250 THOUSAND
166 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 600 97% 28% 38% 62% THOUSAND
167 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 3.44 44% 78% 22% 24% MILLION
168 THE PHILIPPINES
169 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: THE PHILIPPINES 105 61 59 129 57 MILLION MILLION MILLION MILLION MILLION 44% 58% 56% 123% 54%
170 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +13% +9% +9% +21% +7 MILLION +5 MILLION +10 MILLION +10 MILLION
171 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 59 97% 44% 53% 47% MILLION
172 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 129 126% 96% 4% 52% MILLION
173 SAMOA
174 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SAMOA 196 90 90 133 88 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 19% 46% 46% 68% 45%
175 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +67% +30% -46% +47% +36 THOUSAND +21 THOUSAND -115 THOUSAND +28 THOUSAND
176 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 90 98% 41% 50% 50% THOUSAND
177 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 133 68% 95% 5% 69% THOUSAND
178 SINGAPORE
179 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SINGAPORE 5.71 4.71 4.50 8.44 4.10 MILLION MILLION MILLION MILLION MILLION 100% 83% 79% 148% 72%
180 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +0.3% +15% +3% +11% +14 THOUSAND +600 THOUSAND +223 THOUSAND +400 THOUSAND
181 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 4.50 91% 71% 47% 53% MILLION
182 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 8.44 147% 41% 59% 99% MILLION
183 THE SOLOMON ISLANDS
184 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: THE SOLOMON ISLANDS 611 62 56 446 52 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 23% 10% 9% 73% 9%
185 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +6% +37% +9% +58% +3 THOUSAND +15 THOUSAND +37 THOUSAND +19 THOUSAND
186 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 56 93% 36% 45% 55% THOUSAND
187 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 446 74% 96% 5% 34% THOUSAND
188 SOUTH KOREA
189 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SOUTH KOREA 50.98 47.01 42.75 58.24 42.75 MILLION MILLION MILLION MILLION MILLION 83% 92% 84% 114% 84%
190 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +4% +3% +2% +3% +2 MILLION +1 MILLION +1 MILLION +1 MILLION
191 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 20.00 85% 65% 45% 56% MILLION NOTE: FACEBOOK IS NOT THE LARGEST ACTIVE SOCIAL PLATFORM IN SOUTH KOREA.
192 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 58.24 115% 5% 95% 99% MILLION
193 SRI LANKA
194 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SRI LANKA 20.88 6.70 5.30 26.36 4.90 MILLION MILLION MILLION MILLION MILLION 19% 32% 25% 126% 23%
195 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +8% +29% +2% +48% +474 THOUSAND +1 MILLION +530 THOUSAND +2 MILLION
196 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 5.30 92% 53% 30% 70% MILLION
197 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 26.36 126% 90% 10% 47% MILLION
198 TAIWAN
199 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: TAIWAN 23.63 20.64 19.00 31.10 18.00 MILLION MILLION MILLION MILLION MILLION 78% 87% 80% 132% 76%
200 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 0% +12% -5% +6% (NO CHANGE) +2 MILLION -2 MILLION +1 MILLION
201 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 19.00 95% 74% 50% 50% MILLION
202 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 31.10 133% 18% 82% 99% MILLION
203 THAILAND
204 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: THAILAND 69.04 57.00 46.00 90.94 44.00 MILLION MILLION MILLION MILLION MILLION 52% 83% 67% 132% 64%
205 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +39% +15% +10% +10% +16 MILLION +6 MILLION +8 MILLION +4 MILLION
206 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 46.00 96% 67% 50% 50% MILLION
207 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 90.94 133% 81% 19% 98% MILLION
208 TIMOR-LESTE
209 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: TIMOR-LESTE 1.30 0.40 0.38 1.56 0.38 MILLION MILLION MILLION MILLION MILLION 32% 31% 29% 121% 29%
210 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +18% +15% +47% +41% +60 THOUSAND +50 THOUSAND +501 THOUSAND +110 THOUSAND
211 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 380 100% 45% 39% 61% THOUSAND
212 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1.56 128% 99% 1% 26% MILLION
213 VANUATU
214 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: VANUATU 276 83 54 236 51 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 27% 30% 20% 85% 18%
215 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +38% +69% +19% +89% +23 THOUSAND +22 THOUSAND +38 THOUSAND +24 THOUSAND
216 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 54 94% 39% 46% 54% THOUSAND
217 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 236 86% 95% 5% 30% THOUSAND
218 VIETNAM
219 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: VIETNAM 95.5 64.0 50.0 124.7 47.0 MILLION MILLION MILLION MILLION MILLION 35% 67% 52% 131% 49%
220 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +29% +25% -13% +38% +14 MILLION +10 MILLION -18 MILLION +13 MILLION
221 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 50.0 94% 60% 46% 54% MILLION
222 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 124.7 131% 89% 11% 30% MILLION
223 MORE INFORMATION
224 GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s data covers every operator group, network and MVNO in every country – from Afghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points. Leading operators, vendors, regulators, financial institutions and third-party industry players rely on GSMA Intelligence to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics. Learn more about GSMA Intelligence at http://www.gsmaintelligence.com SPECIAL THANKS: GSMA INTELLIGENCE
225 POPULATION DATA: United Nations World Population Prospects, 2017 Revision; US Census Bureau (data up to September 2017); United Nations World Urbanization Prospects, 2014 Revision. INTERNET USER DATA: InternetWorldStats (data up to September 2017); data extrapolated from Facebook-reported data (September 2017). SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent, VKontakte, LINE, Kakao, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, and Snapchat (data up to September 2017). Facebook age and gender figures and daily usage figures extrapolated from Facebook-reported data (September 2017). MOBILE PHONE USERS, CONNECTIONS AND MOBILE BROADBAND DATA: Latest reported national data from GSMA Intelligence (Q4 2016); extrapolated global data from GSMA Intelligence (data up to September 2017); Ericsson Mobility Report (August 2017). NOTES: ‘Annual growth’ figures are based on the data reported in We Are Social’s “Digital in APAC in 2016” report. DATA SOURCES USED IN THIS REPORT
226 IMPORTANT NOTES Kepios compiled this compendium of digital, social, and mobile media statistics on an ad-hoc basis, but on occasion, it may be necessary to alter or update the information and data contained herein. To ensure you have the most up-to-date version of this report, please visit http://kepios.com/blog/apac2017 This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world. However, reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of any of the featured brands, nor any of those organisations’ employees, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report has been compiled for entertainment purposes only, and relies on data from a wide variety of sources, including public and private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and charts contained in this report are as accurate and up-to-date as possible, but none of Kepios or the brands or organisations featured or cited herein, nor any of their employees, contractors or subcontractors, (i) makes any representation or warranty, express or implied, as to the accuracy, completeness, correctness or non-infringement of this report, or (ii) to the fullest extent permitted by law, accepts any liability whatsoever for any direct, indirect, punitive, incidental, special, consequential or exemplary damages arising from any use of this report or the information contained herein. All opinions and estimates contained in this report are as of the date of this report, are subject to change without notice, and are provided in good faith but without legal responsibility. This report should not be construed as business advice, and the insights herein are not to be used as the basis for investment or business decisions of any kind without your own research and validation. This report contains references to organisations that are not affiliated with Kepios. This report does not endorse any product, segment, company or individual.
227 Kepios is a marketing consultancy that helps brands make sense of the future. We deliver briefing sessions, insight reports, coaching programs, and workshops to many of the world’s best-known brands, and offer a wealth of data, insights, and guides online. Find out more at http://kepios.com
228 SIMON KEMP @ESKIMON INFO@KEPIOS.COM KEPIOS.COM

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Digital in APAC in 2017

  • 1. 1 DIGITAL IN ASIA- PACIFIC IN 2017A COMPENDIUM OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE REGION
  • 3. 3
  • 4. 4 COUNTRIES COVERED IN DETAIL IN THIS REPORT 1 2 3 4 5 01 AUSTRALIA 08 FRENCH POLYNESIA 15 MALAYSIA 22 NORTH KOREA 29 SOUTH KOREA 02 BANGLADESH 09 HONG KONG 16 MALDIVES 23 PAKISTAN 30 SRI LANKA 03 BHUTAN 10 INDIA 17 MONGOLIA 24 PAPUA NEW GUINEA 31 TAIWAN 04 BRUNEI 11 INDONESIA 18 MYANMAR 25 PHILIPPINES 32 THAILAND 05 CAMBODIA 12 JAPAN 19 NEPAL 26 SAMOA 33 TIMOR-LESTE 06 CHINA 13 LAOS 20 NEW CALEDONIA 27 SINGAPORE 34 VANUATU 07 FIJI 14 MACAU 21 NEW ZEALAND 28 SOLOMON ISLANDS 35 VIETNAM 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 35 31 32 33 34
  • 5. 5 FIND FREE, IN-DEPTH DATA FOR 230+ COUNTRIES AROUND THE WORLD AT HTTP://KEPIOS.COM/DATA 2017 GLOBAL OVERVIEW 2017 DIGITAL YEARBOOK NORTHERN AMERICA CENTRAL AMERICA SOUTH AMERICA THE CARIBBEAN WESTERN EUROPE NORTHERN EUROPE SOUTHERN EUROPE NORTHERN AFRICA MIDDLE AFRICA WESTERN AFRICA EASTERN AFRICA SOUTHERN AFRICA WESTERN ASIA CENTRAL ASIA SOUTHERN ASIA EASTERN ASIA SOUTHEAST ASIA ANZ & PACIFIC EASTERN EUROPE 1 2017 DIGITAL YEARBOOK INTERNET, SOCIAL MEDIA, AND MOBILE DATA FOR 239 COUNTRIES AROUND THE WORLD 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION CENTRAL AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION THE CARIBBEAN 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTH AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION MIDDLE AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION CENTRAL ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHEAST ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION ANZ & PACIFIC 1 DIGITAL IN 2017 GLOBAL OVERVIEWA COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN ASIA
  • 6. 6 WANT MORE DATA & INSIGHTS IN YOUR INBOX? CLICK HERE TO SIGN UP FOR OUR NEWSLETTER
  • 8. 8 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS BILLION BILLION BILLION BILLION BILLION URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 GLOBAL DIGITAL OVERVIEWA SNAPSHOT OF INTERNET, SOCIAL MEDIA, AND MOBILE USE AROUND THE WORLD 7.569 3.892 3.077 5.082 2.818 54% 51% 41% 67% 37%
  • 9. 9 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 ANNUAL GROWTH TRENDSYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. SEP 2017 +7% +15% +6% +16% +262 MILLION +406 MILLION +303 MILLION +380 MILLION
  • 10. 10 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. SEP 2017 INTERNET PENETRATION BY GLOBAL REGIONTHE NUMBER OF INTERNET USERS IN EACH REGION, COMPARED TO TOTAL POPULATION 89% 54% 67% 87% 67% 32% 60% 48% 57% 34% 57% 67% 51%
  • 11. 11 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF ALL SOCIAL MEDIA USERS SOCIAL MEDIA USEBASED ON THE LATEST MONTHLY ACTIVE USER FIGURES REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY BILLION BILLION SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA. SEP 2017 3.077 41% 2.818 37%
  • 12. 12 SEP 2017 MOST ACTIVE SOCIAL MEDIA PLATFORMSBASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF SEPTEMBER 2017. *NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE. **NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY TECHCRUNCH IN JUNE 2017, BASED ON DAILY ACTIVE USERS. 2,061 1,500 1,300 1,300 963 850 700 606 368 361 328 300 300 260 255 214 200 122 106 100 FACEBOOK YOUTUBE WHATSAPP FB MESSENGER WECHAT QQ INSTAGRAM QZONE TUMBLR SINA WEIBO TWITTER BAIDU TIEBA* SKYPE* VIBER SNAPCHAT** LINE* PINTEREST YY LINKEDIN TELEGRAM* SOCIAL NETWORK MESSENGER / CHAT APP / VOIP DATA UPDATED TO: 21 SEPTEMBER 2017
  • 13. 13 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS ACCESSING VIA MOBILE DEVICES* FACEBOOK USERS USING FACEBOOK EACH DAY GLOBAL FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S WORLDWIDE USERS BY DEVICE, FREQUENCY OF USE, AND SELF-REPORTED GENDER OF USER 1 BILLION SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 2.061 90% 62% 44% 56%
  • 14. 14 TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS vs. TOTAL POPULATION) TOTAL NUMBER OF MOBILE CONNECTIONS AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER MOBILE USERS vs. MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE BILLION BILLION SOURCES: GSMA INTELLIGENCE, SEPTEMBER 2017. SEP 2017 5.082 67% 8.277 1.63
  • 15. 15 TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS PERSPECTIVE: MOBILE USERS vs. CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA BILLION BILLION BILLION BILLION SOURCES: GSMA INTELLIGENCE, SEPTEMBER 2017; ERICSSON, AUGUST 2017. SEP 2017 5.082 8.277 5.300 7.700
  • 17. 17 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 APAC DIGITAL OVERVIEWA SNAPSHOT OF INTERNET, SOCIAL MEDIA AND MOBILE USE AROUND ASIA-PACIFIC 4.126 1.936 1.664 3.931 1.626 BILLION BILLION BILLION BILLION BILLION 48% 47% 40% 95% 39%
  • 18. 18 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. SEP 2017 ANNUAL DIGITAL GROWTH IN APAC +8% +17% +4% +20% +144 MILLION +241 MILLION +145 MILLION +271 MILLION
  • 20. 20 TOTAL APAC POPULATION APAC POPULATION AGED 0-12 YEARS APAC POPULATION AGED 0-15 YEARS APAC POPULATION AGED 16-64 YEARS APAC POPULATION AGED 65+ YEARS BILLION BILLION BILLION BILLION BILLION ANNUAL GROWTH RATE: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU. APAC POPULATION BY AGE GROUPSTHE REGION’S POPULATION BROKEN DOWN INTO VARIOUS AGE GROUPS SEP 2017 4.126 0.825 1.014 2.753 0.369 0.88% 20% 25% 67% 9%
  • 21. 21 SEP 2017 APAC POPULATION DISTRIBUTION BY AGETHE REGION’S TOTAL POPULATION DETAILED BY FIVE-YEAR AGE GROUPS, IN MILLIONS SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU. 320 316 314 321 333 344 316 292 289 291 262 190 178 135 93 65 40 18 5.9 1.2 0.2 0 - 4 5 - 9 10 - 14 15 - 19 20 - 24 25 - 29 30 - 34 35 - 39 40 - 44 45 - 49 50 - 54 55 - 59 60 - 64 65 - 69 70 - 74 75 - 79 80 - 84 85 - 89 90 - 94 95 - 99 100+
  • 23. 23 APAC INTERNET USE AND PENETRATIONINTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY AUTHORITIES; TENCENT, KAKAO; NAVER; EXTRAPOLATIONS OF ALL THE ABOVE. TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS BILLION BILLION SEP 2017 1.936 47% 1.892 98%
  • 24. 24 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES NEW CALEDONIA VANUATU FRENCH POLYNESIA SOLOMON ISLANDS APAC INTERNET PENETRATIONTHE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION 55% 92% 93% 52% 45% 35% 73% 32% 83% 88% 87% 58% 67% 78% 83% 50% 31% 11% 50% 87% 87% 47% 51% 87% 30% 66% 10% 23%
  • 25. 25 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 INTERNET PENETRATION BY COUNTRYTHE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION 93% 92% 88% 87% 87% 87% 87% 86% 83% 83% 80% 78% 73% 67% 66% 58% 55% 52% 50% 49% 48% 47% 45% 45% 42% 41% 35% 32% 31% 30% 29% 28% 23% 11% 10% JAPAN SOUTHKOREA HONGKONG TAIWAN NEWCALEDONIA NEWZEALAND AUSTRALIA BRUNEI THAILAND SINGAPORE MACAU MALAYSIA MALDIVES VIETNAM FR.POLYNESIA PHILIPPINES MONGOLIA CHINA INDONESIA FIJI NEPAL APACAVERAGE CAMBODIA BANGLADESH SAMOA BHUTAN INDIA SRILANKA TIMOR-LESTE VANUATU LAOS MYANMAR PAKISTAN P.N.G. SOLOMONIS. GLOBAL AVERAGE
  • 26. 26 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC INTERNET USE RANKINGSBASED ON THE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION # HIGHEST PENETRATION % TOTAL USERS 01 JAPAN 93% 118,453,595 02 SOUTH KOREA 92% 47,013,649 03 NORTHERN MARIANA IS. 89% 49,000 04 HONG KONG 88% 6,461,894 05 TAIWAN 87% 20,644,803 06 NEW CALEDONIA 87% 240,000 07 NEW ZEALAND 87% 4,078,993 08 AUSTRALIA 87% 21,176,595 09 BRUNEI 86% 370,000 10 THAILAND 83% 57,000,000 # FASTEST GROWTH +% TOTAL USERS 01 NORTHERN MARIANA IS. +207% 49,000 02 SAMOA +67% 90,000 03 INDONESIA +51% 132,700,000 04 CAMBODIA +43% 7,157,409 05 LAOS +43% 2,000,000 06 THAILAND +39% 57,000,000 07 VANUATU +38% 82,764 08 BANGLADESH +36% 73,347,000 09 AMERICAN SAMOA +35% 23,000 10 PAKISTAN +30% 44,608,065 HIGHEST INTERNET PENETRATION FASTEST INTERNET PENETRATION GROWTH
  • 27. 27 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: SHARE OF WEB TRAFFIC BY DEVICE:BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 31.9% 65.7% 2.4% 0.02% -19% +14% -19% (NO CHANGE) APAC
  • 28. 28 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: SHARE OF WEB TRAFFIC BY DEVICE:BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 52.8% 36.3% 10.8% 0.2% -11% +21% -0.4% +43% OCEANIA
  • 30. 30 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF ALL SOCIAL MEDIA USERS SOCIAL MEDIA USEBASED ON THE LATEST MONTHLY ACTIVE USER FIGURES REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY BILLION BILLION SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA. SEP 2017 1.664 40% 1.626 98%
  • 31. 31 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES NEW CALEDONIA VANUATU FRENCH POLYNESIA SOLOMON ISLANDS APAC SOCIAL MEDIA PENETRATIONMONTHLY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 15% 55% 84% 55% 64% 15% 16% 73% 25% 67% 76% 80% 56% 52% 73% 79% 44% 29% 7% 50% 70% 70% 40% 41% 58% 20% 57% 9%
  • 32. 32 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 GLOBAL AVERAGE SOCIAL MEDIA PENETRATION BY COUNTRYMONTHLY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 89% 84% 80% 79% 76% 73% 73% 70% 70% 67% 66% 64% 58% 57% 56% 55% 55% 52% 50% 46% 44% 40% 38% 36% 29% 29% 28% 27% 25% 20% 16% 15% 15% 9% 7% BRUNEI SOUTHKOREA TAIWAN SINGAPORE HONGKONG MALDIVES MALAYSIA NEWZEALAND AUSTRALIA THAILAND MACAU CHINA NEWCALEDONIA FR.POLYNESIA PHILIPPINES MONGOLIA JAPAN VIETNAM FIJI SAMOA INDONESIA APACAVERAGE BHUTAN CAMBODIA TIMOR-LESTE LAOS MYANMAR NEPAL SRILANKA VANUATU INDIA PAKISTAN BANGLADESH SOLOMONIS. P.N.G.
  • 33. 33 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC SOCIAL MEDIA USE RANKINGSBASED ON THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS COMPARED TO TOTAL POPULATION # HIGHEST PENETRATION % TOTAL USERS 01 NORTHERN MARIANA IS. 89% 49,000 02 BRUNEI 89% 380,000 03 SOUTH KOREA 84% 42,746,000 04 TAIWAN 80% 19,000,000 05 SINGAPORE 79% 4,500,000 06 HONG KONG 76% 5,600,000 07 COOK ISLANDS 75% 13,000 08 MALDIVES 73% 320,000 09 MALAYSIA 73% 23,000,000 10 NEW ZEALAND 70% 3,300,000 # FASTEST GROWTH +% TOTAL USERS 01 KIRIBATI +163% 25,000 02 COOK ISLANDS +113% 13,000 03 NORTHERN MARIANA IS. +69% 49,000 04 VANUATU +69% 54,000 05 LAOS +54% 2,000,000 06 NAURU +50% 3,900 07 PAPUA NEW GUINEA +43% 600,000 08 INDIA +40% 214,000,000 09 CAMBODIA +38% 5,800,000 10 SOLOMON ISLANDS +37% 56,000 HIGHEST SOCIAL MEDIA PENETRATION FASTEST SOCIAL MEDIA PENETRATION GROWTH
  • 34. 34 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS ACCESSING VIA MOBILE DEVICES* FACEBOOK USERS USING FACEBOOK EACH DAY APAC FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S USERS IN ASIA-PACIFIC BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 MILLION SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 716.6 93% 56% 38% 62%
  • 35. 35 AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ FEMALE MALE 13 – 17 YEARS OLD 65+ YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 18 – 24 YEARS OLD PROFILE OF APAC’S FACEBOOK USERSBREAKDOWN OF FACEBOOK’S USERS IN ASIA-PACIFIC BY AGE AND GENDER, IN MILLIONS SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES, WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S SHARE OF TOTAL GLOBAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA. SEP 2017 716.6 M 38% 62% 73.6 M 5% 6% 258.4 M 13% 23% 218.6 M 11% 19% 94.8 M 5% 8% 42.8 M 3% 3% 17.5 M 1% 1% 10.9 M 1% 1% 33 96 80 37 18 8 4 41 163 139 58 25 10 7
  • 36. 36 NUMBER OF 18-YEAR-OLD MALES ALIVE IN APAC IN SEPTEMBER 2017: NUMBER OF 18-YEAR-OLD MALES USING FACEBOOK IN APAC IN SEPTEMBER 2017: 24 MILLION 30 MILLION SOME INTRIGUING NUMBERS VS SOURCES: UNITED NATIONS AND US CENSUS BUREAU, SEPTEMBER 2017; FACEBOOK, SEPTEMBER 2017.
  • 37. 37 LAPTOPS & DESKTOPS SMART PHONES FEATURE PHONES TABLET DEVICES ACTIVE USER ACCOUNTS: SHARE OF APAC FACEBOOK USE BY DEVICEBASED ON THE NUMBER OF ACTIVE USER ACCOUNTS IN ASIA-PACIFIC ACCESSING THE PLATFORM VIA EACH DEVICE ACTIVE USER ACCOUNTS: ACTIVE USER ACCOUNTS: ACTIVE USER ACCOUNTS: SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. TOTALS EXCEED 100% DUE TO INDIVIDUALS’ USE OF MORE THAN ONE DEVICE TO ACCESS FACEBOOK IN THE PAST 30 DAYS. SEP 2017 24% 87% 0.4% 8% 172 MILLION 623 MILLION 3 MILLION 57 MILLION
  • 39. 39 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES NEW CALEDONIA VANUATU FRENCH POLYNESIA SOLOMON ISLANDS APAC MOBILE SOCIAL MEDIA PENETRATIONACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 15% 55% 84% 55% 64% 15% 15% 69% 23% 64% 69% 76% 54% 49% 66% 72% 40% 29% 7% 47% 61% 62% 39% 37% 51% 18% 49% 9%
  • 40. 40 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 GLOBAL AVERAGE MOBILE SOCIAL MEDIA PENETRATION BY COUNTRYACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 84% 77% 76% 72% 69% 69% 66% 64% 64% 62% 61% 59% 55% 55% 54% 51% 49% 49% 47% 45% 40% 39% 38% 34% 29% 28% 28% 26% 23% 18% 15% 15% 15% 9% 7% SOUTHKOREA BRUNEI TAIWAN SINGAPORE HONGKONG MALDIVES MALAYSIA THAILAND CHINA NEWZEALAND AUSTRALIA MACAU MONGOLIA JAPAN PHILIPPINES NEWCALEDONIA FR.POLYNESIA VIETNAM FIJI SAMOA INDONESIA APACAVERAGE BHUTAN CAMBODIA TIMOR-LESTE MYANMAR LAOS NEPAL SRILANKA VANUATU INDIA PAKISTAN BANGLADESH SOLOMONIS. P.N.G.
  • 41. 41 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC MOBILE SOCIAL MEDIA USE RANKINGSBASED ON THE NUMBER OF ACTIVE MOBILE SOCIAL MEDIA ACCOUNTS COMPARED TO TOTAL POPULATION # HIGHEST PENETRATION % TOTAL USERS 01 SOUTH KOREA 84% 42,746,000 02 NORTHERN MARIANA IS. 83% 46,000 03 BRUNEI 77% 330,000 04 TAIWAN 76% 18,000,000 05 SINGAPORE 72% 4,100,000 06 HONG KONG 69% 5,100,000 07 COOK ISLANDS 69% 12,000 08 MALDIVES 69% 300,000 09 MALAYSIA 66% 21,000,000 10 THAILAND 64% 44,000,000 # FASTEST GROWTH +% TOTAL USERS 01 KIRIBATI +238% 25,000 02 COOK ISLANDS +135% 12,000 03 VANUATU +89% 51,000 04 NORTHERN MARIANA IS. +77% 46,000 05 PAPUA NEW GUINEA +76% 580,000 06 LAOS +73% 1,900,000 07 MYANMAR +67% 15,000,000 08 SOLOMON ISLANDS +58% 52,000 09 CAMBODIA +57% 5,500,000 10 NAURU +57% 3,600 HIGHEST MOBILE SOCIAL MEDIA PENETRATION FASTEST MOBILE SOCIAL MEDIA PENETRATION GROWTH
  • 43. 43 SOURCE: GSMA INTELLIGENCE, Q4 2016. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES NEW CALEDONIA VANUATU FRENCH POLYNESIA SOLOMON ISLANDS MOBILE CONNECTIVITY IN APACTHE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION 71% 112% 114% 145% 95% 73% 79% 184% 126% 132% 165% 132% 123% 131% 136% 148% 141% 121% 42% 132% 128% 132% 95% 109% 103% 85% 87% 73%
  • 44. 44 SOURCE: GSMA INTELLIGENCE, Q4 2016. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 GLOBAL AVERAGE MOBILE CONNECTIVITY BY COUNTRYTHE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION 286% 184% 172% 165% 148% 145% 141% 136% 132% 132% 132% 132% 131% 128% 126% 123% 121% 120% 114% 112% 108% 103% 95% 95% 95% 92% 87% 87% 85% 79% 73% 73% 71% 68% 42% MACAU MALDIVES CAMBODIA HONGKONG SINGAPORE JAPAN INDONESIA MALAYSIA FIJI THAILAND TAIWAN NEWZEALAND VIETNAM AUSTRALIA SRILANKA PHILIPPINES TIMOR-LESTE BRUNEI SOUTHKOREA MONGOLIA NEPAL NEWCALEDONIA APACAVERAGE MYANMAR CHINA BHUTAN FR.POLYNESIA LAOS VANUATU INDIA BANGLADESH SOLOMONIS. PAKISTAN SAMOA P.N.G.
  • 45. 45 SOURCE: GSMA INTELLIGENCE, Q4 2016. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC MOBILE CONNECTIVITY RANKINGSBASED ON THE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION # HIGHEST CONNECTIVITY % CONNECTIONS 01 MACAU 286% 1,780,745 02 MALDIVES 184% 804,738 03 CAMBODIA 172% 27,599,227 04 HONG KONG 165% 12,183,839 05 SINGAPORE 148% 8,441,706 06 JAPAN 145% 185,329,314 07 INDONESIA 141% 371,430,023 08 MALAYSIA 136% 42,931,814 09 FIJI 132% 1,198,443 10 THAILAND 132% 90,942,029 # FASTEST GROWTH +% CONNECTIONS 01 TONGA +48% 104,206 02 TIMOR-LESTE +47% 1,563,108 03 MYANMAR +38% 50,564,043 04 MARSHALL ISLANDS +24% 41,681 05 PALAU +20% 23,469 06 VANUATU +19% 235,958 07 LAOS +18% 5,954,708 08 NEPAL +18% 31,548,854 09 NORTH KOREA +14% 3,773,420 10 INDONESIA +14% 371,430,023 HIGHEST RATES OF MOBILE CONNECTIVITY FASTEST GROWING RATES OF MOBILE CONNECTIVITY
  • 46. 46 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 BILLION 3.931 95% 81% 19% 53%
  • 47. 47 SHARE OF MOBILE WEB BY MOBILE OS: ASIABASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS PERCENTAGE OF MOBILE WEB REQUESTS FROM ANDROID WEBKIT DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM APPLE IOS DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM OTHER MOBILE OPERATING SYSTEMS SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 78.2% 13.3% 8.5%
  • 48. 48 SHARE OF MOBILE WEB BY MOBILE OS: OCEANIABASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS PERCENTAGE OF MOBILE WEB REQUESTS FROM ANDROID WEBKIT DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM APPLE IOS DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM OTHER MOBILE OPERATING SYSTEMS SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 36.9% 60.4% 2.7%
  • 51. 51 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: AUSTRALIA 24.45 21.18 17.00 31.35 15.00 MILLION MILLION MILLION MILLION MILLION 90% 87% 70% 128% 61%
  • 52. 52 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 0% +13% +2% +15% (NO CHANGE) +2 MILLION +700 THOUSAND +2 MILLION
  • 53. 53 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 17.00 88% 71% 51% 49% MILLION
  • 54. 54 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 31.35 128% 33% 67% 98% MILLION
  • 56. 56 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: BANGLADESH 164.7 73.3 25.0 120.5 24.0 MILLION MILLION MILLION MILLION MILLION 36% 45% 15% 73% 15%
  • 57. 57 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +36% +14% -10% +33% +19 MILLION +3 MILLION -14 MILLION +6 MILLION
  • 58. 58 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 25.0 96% 40% 24% 76% MILLION
  • 59. 59 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 120.5 74% 97% 3% 20% MILLION
  • 61. 61 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: BHUTAN 808 331 310 745 310 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 39% 41% 38% 92% 38%
  • 62. 62 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +7% +29% +8% +41% +21 THOUSAND +70 THOUSAND +56 THOUSAND +90 THOUSAND
  • 63. 63 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 310 100% 52% 42% 58% THOUSAND
  • 64. 64 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 745 95% 97% 3% 77% THOUSAND
  • 66. 66 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: BRUNEI DARUSSALAM 429 380 380 516 330 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 80% 89% 89% 120% 77%
  • 67. 67 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +19% +27% -1% +18% +61 THOUSAND +80 THOUSAND -5 THOUSAND +50 THOUSAND
  • 68. 68 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 380 87% 63% 45% 55% THOUSAND
  • 69. 69 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 516 119% 83% 17% 57% THOUSAND
  • 71. 71 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: CAMBODIA 16.01 7.16 5.80 27.60 5.50 MILLION MILLION MILLION MILLION MILLION 21% 45% 36% 172% 34%
  • 72. 72 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +43% +38% +6% +57% +2 MILLION +2 MILLION +2 MILLION +2 MILLION
  • 73. 73 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 5.80 95% 55% 40% 60% MILLION
  • 74. 74 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 27.60 173% 94% 6% 45% MILLION
  • 76. 76 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: CHINA 1,410 739 896 1,332 896 MILLION MILLION MILLION MILLION MILLION 58% 52% 64% 95% 64%
  • 77. 77 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +2% +11% +1% +11% +17 MILLION +90 MILLION +19 MILLION +90 MILLION
  • 78. 78 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1,332 96% 78% 22% 76% MILLION
  • 80. 80 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: FIJI 906 450 450 1.20 430 THOUSAND THOUSAND THOUSAND MILLION THOUSAND 54% 50% 50% 132% 47%
  • 81. 81 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +9% +18% +8% +26% +35 THOUSAND +70 THOUSAND +88 THOUSAND +90 THOUSAND
  • 82. 82 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 450 96% 42% 49% 51% THOUSAND
  • 83. 83 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1.20 133% 93% 7% 45% MILLION
  • 85. 85 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: FRENCH POLYNESIA 283 185 160 246 140 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 57% 66% 57% 87% 49% FRENCH POLYNESIA
  • 86. 86 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +1% +14% -1% +17% +2 THOUSAND +20 THOUSAND -3 THOUSAND +20 THOUSAND FRENCH POLYNESIA
  • 87. 87 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 FRENCH POLYNESIA 160 88% 60% 54% 46% THOUSAND
  • 88. 88 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 FRENCH POLYNESIA 246 86% 56% 44% 40% THOUSAND
  • 90. 90 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: HONG KONG 7.36 6.46 5.60 12.18 5.10 MILLION MILLION MILLION MILLION MILLION 100% 88% 76% 165% 69%
  • 91. 91 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +4% +12% -6% +13% +246 THOUSAND +600 THOUSAND -817 THOUSAND +600 THOUSAND
  • 92. 92 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 5.60 91% 68% 54% 46% MILLION
  • 93. 93 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 12.18 165% 44% 56% 75% MILLION
  • 95. 95 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: INDIA 1,339 462 214 1,059 202 MILLION MILLION MILLION MILLION MILLION 33% 35% 16% 79% 15%
  • 96. 96 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 0% +40% +5% +55% (NO CHANGE) +61 MILLION +47 MILLION +72 MILLION
  • 97. 97 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 214 94% 56% 22% 78% MILLION
  • 98. 98 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1,059 79% 93% 7% 20% MILLION
  • 100. 100 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: INDONESIA 264 133 115 371 106 MILLION MILLION MILLION MILLION MILLION 55% 50% 44% 141% 40%
  • 101. 101 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +51% +31% +14% +39% +45 MILLION +27 MILLION +45 MILLION +30 MILLION
  • 102. 102 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 115 92% 55% 43% 57% MILLION
  • 103. 103 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 371 142% 98% 2% 46% MILLION
  • 105. 105 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAPAN 127 118 70 185 70 MILLION MILLION MILLION MILLION MILLION 93% 93% 55% 145% 55%
  • 106. 106 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +0.4% +28% +7% +28% +440 THOUSAND +16 MILLION +12 MILLION +16 MILLION
  • 107. 107 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 35 74% 60% 49% 51% MILLION NOTE: FACEBOOK IS NOT THE LARGEST ACTIVE SOCIAL PLATFORM IN JAPAN.
  • 108. 108 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 185 147% 0% 100% 98% MILLION
  • 110. 110 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: LAOS 6.86 2.00 2.00 5.95 1.90 MILLION MILLION MILLION MILLION MILLION 43% 29% 29% 87% 28%
  • 111. 111 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +43% +54% +18% +73% +600 THOUSAND +700 THOUSAND +927 THOUSAND +800 THOUSAND
  • 112. 112 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 2.00 95% 60% 44% 56% MILLION
  • 113. 113 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 5.95 85% 97% 3% 35% MILLION
  • 115. 115 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MACAU 623 495 410 1,781 370 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 97% 80% 66% 286% 59%
  • 116. 116 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +8% +14% -4% +9% +35 THOUSAND +50 THOUSAND -70 THOUSAND +30 THOUSAND
  • 117. 117 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 410 90% 66% 56% 44% THOUSAND
  • 118. 118 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1.781 296% 64% 36% 99% MILLION
  • 120. 120 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MALAYSIA 31.62 24.55 23.00 42.93 21.00 MILLION MILLION MILLION MILLION MILLION 76% 78% 73% 136% 66%
  • 121. 121 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +13% +21% -1% +24% +3 MILLION +4 MILLION -496 THOUSAND +4 MILLION
  • 122. 122 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 23.00 91% 65% 43% 57% MILLION
  • 123. 123 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 42.93 139% 76% 24% 75% MILLION
  • 125. 125 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MALDIVES 436 320 320 805 300 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 40% 73% 73% 184% 69%
  • 126. 126 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +19% +23% +11% +25% +50 THOUSAND +60 THOUSAND +80 THOUSAND +60 THOUSAND
  • 127. 127 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 320 94% 69% 34% 66% THOUSAND
  • 128. 128 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 805 216% 89% 11% 38% THOUSAND
  • 130. 130 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MONGOLIA 3.08 1.70 1.70 3.46 1.70 MILLION MILLION MILLION MILLION MILLION 72% 55% 55% 112% 55%
  • 131. 131 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +13% +21% -27% +31% +200 THOUSAND +300 THOUSAND -1 MILLION +400 THOUSAND
  • 132. 132 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 1.70 100% 58% 54% 46% MILLION
  • 133. 133 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 3.46 114% 86% 14% 46% MILLION
  • 135. 135 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MYANMAR 53.37 15.00 15.00 50.56 15.00 MILLION MILLION MILLION MILLION MILLION 36% 28% 28% 95% 28%
  • 136. 136 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +27% +36% +38% +67% +3 MILLION +4 MILLION +14 MILLION +6 MILLION
  • 137. 137 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 15.00 100% 47% 37% 63% MILLION
  • 138. 138 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 50.56 93% 99% 1% 55% MILLION
  • 140. 140 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NEPAL 29.30 14.12 7.80 31.55 7.50 MILLION MILLION MILLION MILLION MILLION 19% 48% 27% 108% 26%
  • 141. 141 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +21% +20% +18% +34% +2 MILLION +1 MILLION +5 MILLION +2 MILLION
  • 142. 142 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 7.80 96% 49% 37% 63% MILLION
  • 143. 143 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 31.55 109% 95% 5% 21% MILLION
  • 145. 145 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NEW CALEDONIA 276 240 160 285 140 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 70% 87% 58% 103% 51% NEW CALEDONIA
  • 146. 146 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 0% +7% +4% +17% (NO CHANGE) +10 THOUSAND +12 THOUSAND +20 THOUSAND NEW CALEDONIA
  • 147. 147 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 NEW CALEDONIA 160 88% 61% 55% 45% THOUSAND
  • 148. 148 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 NEW CALEDONIA 285 106% 68% 32% 26% THOUSAND
  • 150. 150 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NEW ZEALAND 4.71 4.08 3.30 6.19 2.90 MILLION MILLION MILLION MILLION MILLION 86% 87% 70% 132% 62%
  • 151. 151 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 -2% +10% +4% +12% -83 THOUSAND +300 THOUSAND +211 THOUSAND +300 THOUSAND
  • 152. 152 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 3.30 88% 73% 52% 48% MILLION
  • 153. 153 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 6.19 135% 62% 38% 84% MILLION
  • 155. 155 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NORTH KOREA 25.49 0.02 0.01 3.77 0.01 MILLION MILLION MILLION MILLION MILLION 61% 0% 0% 15% 0%
  • 156. 156 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +14% [N/A] +14% [N/A] +2 THOUSAND [N/A] +462 THOUSAND [N/A]
  • 157. 157 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 3.77 15% 100% 0% 100% MILLION
  • 159. 159 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: PAKISTAN 197 45 30 140 29 MILLION MILLION MILLION MILLION MILLION 39% 23% 15% 71% 15%
  • 160. 160 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +30% +11% +11% +32% +10 MILLION +3 MILLION +14 MILLION +7 MILLION
  • 161. 161 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 30 97% 47% 23% 77% MILLION
  • 162. 162 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 140 72% 97% 3% 29% MILLION
  • 164. 164 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: PAPUA NEW GUINEA 8.25 0.91 0.60 3.44 0.58 MILLION MILLION MILLION MILLION MILLION 13% 11% 7% 42% 7%
  • 165. 165 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +26% +43% -9% +76% +185 THOUSAND +180 THOUSAND -357 THOUSAND +250 THOUSAND
  • 166. 166 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 600 97% 28% 38% 62% THOUSAND
  • 167. 167 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 3.44 44% 78% 22% 24% MILLION
  • 169. 169 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: THE PHILIPPINES 105 61 59 129 57 MILLION MILLION MILLION MILLION MILLION 44% 58% 56% 123% 54%
  • 170. 170 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +13% +9% +9% +21% +7 MILLION +5 MILLION +10 MILLION +10 MILLION
  • 171. 171 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 59 97% 44% 53% 47% MILLION
  • 172. 172 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 129 126% 96% 4% 52% MILLION
  • 174. 174 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SAMOA 196 90 90 133 88 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 19% 46% 46% 68% 45%
  • 175. 175 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +67% +30% -46% +47% +36 THOUSAND +21 THOUSAND -115 THOUSAND +28 THOUSAND
  • 176. 176 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 90 98% 41% 50% 50% THOUSAND
  • 177. 177 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 133 68% 95% 5% 69% THOUSAND
  • 179. 179 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SINGAPORE 5.71 4.71 4.50 8.44 4.10 MILLION MILLION MILLION MILLION MILLION 100% 83% 79% 148% 72%
  • 180. 180 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +0.3% +15% +3% +11% +14 THOUSAND +600 THOUSAND +223 THOUSAND +400 THOUSAND
  • 181. 181 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 4.50 91% 71% 47% 53% MILLION
  • 182. 182 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 8.44 147% 41% 59% 99% MILLION
  • 184. 184 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: THE SOLOMON ISLANDS 611 62 56 446 52 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 23% 10% 9% 73% 9%
  • 185. 185 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +6% +37% +9% +58% +3 THOUSAND +15 THOUSAND +37 THOUSAND +19 THOUSAND
  • 186. 186 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 56 93% 36% 45% 55% THOUSAND
  • 187. 187 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 446 74% 96% 5% 34% THOUSAND
  • 189. 189 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SOUTH KOREA 50.98 47.01 42.75 58.24 42.75 MILLION MILLION MILLION MILLION MILLION 83% 92% 84% 114% 84%
  • 190. 190 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +4% +3% +2% +3% +2 MILLION +1 MILLION +1 MILLION +1 MILLION
  • 191. 191 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 20.00 85% 65% 45% 56% MILLION NOTE: FACEBOOK IS NOT THE LARGEST ACTIVE SOCIAL PLATFORM IN SOUTH KOREA.
  • 192. 192 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 58.24 115% 5% 95% 99% MILLION
  • 194. 194 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SRI LANKA 20.88 6.70 5.30 26.36 4.90 MILLION MILLION MILLION MILLION MILLION 19% 32% 25% 126% 23%
  • 195. 195 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +8% +29% +2% +48% +474 THOUSAND +1 MILLION +530 THOUSAND +2 MILLION
  • 196. 196 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 5.30 92% 53% 30% 70% MILLION
  • 197. 197 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 26.36 126% 90% 10% 47% MILLION
  • 199. 199 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: TAIWAN 23.63 20.64 19.00 31.10 18.00 MILLION MILLION MILLION MILLION MILLION 78% 87% 80% 132% 76%
  • 200. 200 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 0% +12% -5% +6% (NO CHANGE) +2 MILLION -2 MILLION +1 MILLION
  • 201. 201 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 19.00 95% 74% 50% 50% MILLION
  • 202. 202 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 31.10 133% 18% 82% 99% MILLION
  • 204. 204 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: THAILAND 69.04 57.00 46.00 90.94 44.00 MILLION MILLION MILLION MILLION MILLION 52% 83% 67% 132% 64%
  • 205. 205 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +39% +15% +10% +10% +16 MILLION +6 MILLION +8 MILLION +4 MILLION
  • 206. 206 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 46.00 96% 67% 50% 50% MILLION
  • 207. 207 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 90.94 133% 81% 19% 98% MILLION
  • 209. 209 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: TIMOR-LESTE 1.30 0.40 0.38 1.56 0.38 MILLION MILLION MILLION MILLION MILLION 32% 31% 29% 121% 29%
  • 210. 210 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +18% +15% +47% +41% +60 THOUSAND +50 THOUSAND +501 THOUSAND +110 THOUSAND
  • 211. 211 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 380 100% 45% 39% 61% THOUSAND
  • 212. 212 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1.56 128% 99% 1% 26% MILLION
  • 214. 214 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: VANUATU 276 83 54 236 51 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 27% 30% 20% 85% 18%
  • 215. 215 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +38% +69% +19% +89% +23 THOUSAND +22 THOUSAND +38 THOUSAND +24 THOUSAND
  • 216. 216 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 54 94% 39% 46% 54% THOUSAND
  • 217. 217 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 236 86% 95% 5% 30% THOUSAND
  • 219. 219 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: VIETNAM 95.5 64.0 50.0 124.7 47.0 MILLION MILLION MILLION MILLION MILLION 35% 67% 52% 131% 49%
  • 220. 220 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +29% +25% -13% +38% +14 MILLION +10 MILLION -18 MILLION +13 MILLION
  • 221. 221 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 50.0 94% 60% 46% 54% MILLION
  • 222. 222 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 124.7 131% 89% 11% 30% MILLION
  • 224. 224 GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s data covers every operator group, network and MVNO in every country – from Afghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points. Leading operators, vendors, regulators, financial institutions and third-party industry players rely on GSMA Intelligence to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics. Learn more about GSMA Intelligence at http://www.gsmaintelligence.com SPECIAL THANKS: GSMA INTELLIGENCE
  • 225. 225 POPULATION DATA: United Nations World Population Prospects, 2017 Revision; US Census Bureau (data up to September 2017); United Nations World Urbanization Prospects, 2014 Revision. INTERNET USER DATA: InternetWorldStats (data up to September 2017); data extrapolated from Facebook-reported data (September 2017). SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent, VKontakte, LINE, Kakao, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, and Snapchat (data up to September 2017). Facebook age and gender figures and daily usage figures extrapolated from Facebook-reported data (September 2017). MOBILE PHONE USERS, CONNECTIONS AND MOBILE BROADBAND DATA: Latest reported national data from GSMA Intelligence (Q4 2016); extrapolated global data from GSMA Intelligence (data up to September 2017); Ericsson Mobility Report (August 2017). NOTES: ‘Annual growth’ figures are based on the data reported in We Are Social’s “Digital in APAC in 2016” report. DATA SOURCES USED IN THIS REPORT
  • 226. 226 IMPORTANT NOTES Kepios compiled this compendium of digital, social, and mobile media statistics on an ad-hoc basis, but on occasion, it may be necessary to alter or update the information and data contained herein. To ensure you have the most up-to-date version of this report, please visit http://kepios.com/blog/apac2017 This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world. However, reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of any of the featured brands, nor any of those organisations’ employees, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report has been compiled for entertainment purposes only, and relies on data from a wide variety of sources, including public and private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and charts contained in this report are as accurate and up-to-date as possible, but none of Kepios or the brands or organisations featured or cited herein, nor any of their employees, contractors or subcontractors, (i) makes any representation or warranty, express or implied, as to the accuracy, completeness, correctness or non-infringement of this report, or (ii) to the fullest extent permitted by law, accepts any liability whatsoever for any direct, indirect, punitive, incidental, special, consequential or exemplary damages arising from any use of this report or the information contained herein. All opinions and estimates contained in this report are as of the date of this report, are subject to change without notice, and are provided in good faith but without legal responsibility. This report should not be construed as business advice, and the insights herein are not to be used as the basis for investment or business decisions of any kind without your own research and validation. This report contains references to organisations that are not affiliated with Kepios. This report does not endorse any product, segment, company or individual.
  • 227. 227 Kepios is a marketing consultancy that helps brands make sense of the future. We deliver briefing sessions, insight reports, coaching programs, and workshops to many of the world’s best-known brands, and offer a wealth of data, insights, and guides online. Find out more at http://kepios.com