Digital Markerting For Dummies
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The document provides key insights on supercharging a website through effective SEO practices, emphasizing the importance of quality content, user experience, and technical SEO elements. It discusses the necessity of navigating site speed, content creation, and meta optimization, alongside social media strategies for brand presence. Additional resources and tools such as Canva and Yoast SEO are suggested to enhance website performance and engagement.
Digital Markerting For Dummies
- 1. Digital Marketing for Dummies By Jodie King – SEO Traffic Lab @seotrafficlab
- 2. Itinerary • Supercharge your website • SEO your site • How much social is enough social? • Brand is everything • Activities & Interactive Session @seotrafficlab@jodieking595
- 4. @seotrafficlab First let’s get the Science bit out of the way @jodieking595
- 5. @seotrafficlab There are two ways to look at your website @jodieking595
- 7. @seotrafficlab Search Engines are getting smarter They are trying to mimic human beings @jodieking595
- 8. @seotrafficlab So forget about search engines for now. Think about people @jodieking595
- 9. @seotrafficlab Supercharging your website is easy. Don’t think about budget, skill level or time. @jodieking595
- 10. @seotrafficlab The Romans didn’t when they built Rome. @jodieking595
- 11. @seotrafficlab What do users need from your website? We know what you need – leads! @jodieking595
- 13. @seotrafficlab Do they: Want you to have a local feel? Want you to sound like an authority? Want you to be interesting & approachable? @jodieking595
- 14. @seotrafficlab Example: Sue is an accountant from Gainsborough @jodieking595
- 15. @seotrafficlab Top Tip Answer The Public http://answerthepublic.com/ @jodieking595
- 16. What your website needs is incredible content @seotrafficlab@jodieking595
- 17. Tax returns
- 18. Content is the cornerstone of any marketing campaign @seotrafficlab@jodieking595
- 19. PDFs Infographics FlipBooks Case Studies Articles eBooks Videos Whitepapers @seotrafficlab@jodieking595
- 20. @seotrafficlab Top Tip Piktochart & Canva https://piktochart.com/ https://www.canva.com/ @jodieking595
- 21. @seotrafficlab What else do you need to Supercharge your website? @jodieking595
- 22. @seotrafficlab Sue needs to compete with her competitors @jodieking595
- 24. @seotrafficlab@jodieking595 Marry aesthetics with SEO They are one & the same
- 28. @seotrafficlab@jodieking595 Content • 250 words minimum • Bullet points • Images • Vids • Quotes • Testimonials
- 31. @seotrafficlab@jodieking595 Meta Good & Bad examples: https://searchenginewatch.com/2016/05/16/how-to-write- meta-title-tags-for-seo-with-good-and-bad-examples/ • Title = 55-60 words • Description = 155-160 words
- 32. @seotrafficlab@jodieking595 Top Tip Are you on WordPress? Use Yoast SEO: https://yoast.com/wordpress/plugins/seo/
- 33. @seotrafficlab@jodieking595 Technical Avoid - • Orphan Pages • Redirect Issues • Duplicate pages • Non-SEO Friendly URLS
- 34. HOW MUCH SOCIAL IS ENOUGH SOCIAL? @seotrafficlab
- 35. @seotrafficlab@jodieking595 More than you wish it was Because…
- 37. @seotrafficlab@jodieking595 Google takes huge note of non-follow links & mentions
- 38. @seotrafficlab@jodieking595 You must write articles for other sites that are relevant to your industry
- 42. @seotrafficlab@jodieking595 Check out this awesome PDF on how to take the hassle out of bookkeeping! Need help with your tax return? Get a free consultation today > Congratulations Anne on completing your AAT Qual – Who’s doing theirs? Answer Their Needs Call To Action Personalise & Interact
- 44. @seotrafficlab@jodieking595 Branding Guidelines • Font Type, Style, Colour • Colour Palette • Language • Any banned terms? • Logo size & design
- 47. Meta Writing Meta properly for your site Your Turn @seotrafficlab@jodieking595
- 48. Social Ideas Social Media ideas for your business Your Turn @seotrafficlab@jodieking595
- 49. Enhancing Your Website How can we Supercharge your website Examples @seotrafficlab@jodieking595
- 50. Free Consultation? @seotrafficlab@jodieking595 If you would like to talk through any issues you have or are interested in investing in an audit then do get in touch! Call - 01427 338 118 https://www.seotrafficlab.com/request-free-consultation/