Digital Marketing and Growth Hacking Best Practices in Telkom
1 like32 views
The document outlines a digital marketing talk series featuring Faza Faikar Cordova, emphasizing the impact of the digital revolution on market planning and customer behaviors. It highlights the increasing importance of digital marketing strategies, data analytics, and consumer engagement through various channels, alongside statistics on internet usage and app download campaigns. The focus on transitioning to a smart connected society suggests a need for innovative approaches in businesses to enhance customer experience and operational efficiency.
Digital Marketing and Growth Hacking Best Practices in Telkom
- 1. 1 Day 2 Hours Talk Series Digital Marketing in Practice Faza Faikar Cordova Officer 3 Market Planning, Digital Marketing and Product enthusiast 30 November 2018 Prepared for :
- 2. Faza Faikar Cordova Surabaya – Coventry – Jakarta Startups to Corporate With a startup mentality Product development enthusiast Gamification Esports enthusiast Product Owner – Digital Marketing – Growth Hacker – UX Researcher Pinjam.co.id – Tamasia.co.id – Rubix Esports – Aegis – Telkom
- 5. Global Trends : Digital Revolution ~2000 2010 2015 2020 Video, music, communication Social media, search, e- commerce Cloud, P2P services Smart devices, IoT platforms, cloud security InternetConnections 0.4 bn 2 bn 8 bn 30 bn+ Internet of CONTENT Internet of SERVICES Internet of PEOPLE Internet of EVERYTHING www Web 2.0 The shared economy The smart connected society This digital revolution has driven major shifts across:Transitioning the world towards a smart connected society Shifting Customer Behaviour1 Rapid need for technological and operational advancement 2 Proliferation of new competitive business models 3 Source: Delta Partners, 2017 Digital Revolution transitioning the world towards a smart connected society and driving three major shifts
- 6. Digital Revolution: Shifting Customer Behavior Source: Delta Partners, 2016 “Socially connected” “Fun and excitement through digitalcontent” 105% Growth in video consumed over internet b/w ‘10-15 50%+ Internet video consumed on mobile “Digital based payments” 33% 70% believe they would not need a bank at all in 5 years, the way we will pay for things will be totally different “Desirefor seamless instant experience” # of devices peruser 0.7 2010 4.2 2020 “Value-conscious onlinebuying” Why peopleshop online? 56% 18% Looking for particular brand vs. $ Better price “Always online” Time spent on internet (Hrs) 2.8 6.2 2010 2015 4.2 hrs spent on PC / laptop / tablet>2x Being ‘always online’ leads to larger mobile data traffic per device In 2016, Social Media platforms connected 2.8bn people, more than 1/3 of the world population More than 50 billion messages are sent through WhatsApp every day.
- 7. Source: go-globe.com, McKinsey, 2016
- 8. Digital Economy is….. ….connected Connect every device, system, and service we use ….shared Use only what we need; pay as we go ….direct Bypass “the middleman” ….transforming society Increased efficiency, economic development, and problem solving ….transforming business Greater customer loyalty, open innovation, and resource abundance ….transforming people’s lives Better convenience, choice and value FINANCE FOODS FILMS FASHION FANTASY FAITH FRICTION 7 ‘F’ Axis of Digital Revolution
- 11. 59% Teens are addicted to mobile phones
- 12. ? Who is this guy
- 13. Digital marketing is any form of marketing products or services that involves electronic devices “Neil Patel”
- 15. 2018 Most impactful marketing activities
- 18. Source : Dave Chaffey digital marketing trends
- 19. Growth hacking to the rescue
- 20. “Marketing should be a team effort” Marketers Engineers Business owners & data scientist
- 23. Meet Oona
- 24. 1 Million App Download in 6 Months
- 25. • Offline Event • KOL • FB & IG Ads • Social Media Reach • Landing Page • App Store • CPI/CPC initiatives Act • WOM • Referral Codes • Event bundling • Bidding Campaign • Data plan campaign Convert • In app chat bot • Gamification • TCoins Engage Marketing Funnel
- 26. OONA apps is designed for people who watch videos on mobile Funnel Overview Focus up to September 2018 Focus up to December 2019 Source : Oona Internal Slides
- 27. IG ADS Example for different funnel goals Guess what the funnel for these ads?
- 28. 19% 27% 18% 11% 6% 2% 5% 7% 3% 1% 1% 0% 0% 5% 10% 15% 20% 25% 30% 18-24 25-34 35-44 45-54 55-64 65+ By Gender Group Male Female 82% 18% by Gender male female 34% 15% 15% 12% 6% 5% 4% 4% 3% 3% 0% 5% 10% 15% 20% 25% 30% 35% 40% Top Locations of Registered Users Oona Users Profile • +7% increase on MAU, +6% female increase compared to previous week (MAU 584K). • -2% decrease male % on 25-34 age group • Top location still on Jakarta, Bekasi & Surabaya Source: Firebase, OONA Control Panel Last 30D: 627K
- 29. Preview of Our Best Scale Up for App Installs Campaign: Benefit in Motion (audience: entertainment) Ad Objective : App installs ● Amount spent: IDR 61.444.832 ● Duration: 14 days ● Reach: 3.144.709 ● Click Through Rate: 0,67% ● Result (app installs): 21.509 ● Cost per result: IDR 2.857
- 30. Top Channels Performance • Total top channels by total watch duration this week increased +10% from last week • Increased number due to the position of top channels are on the front row. • Total channel by total viewers has increased +9% from last week • Almost all traffic has increased within this week, except for NET (offline for 1 day), and ANIPLUS Source: OONA Control Panel 5671.11 5272.05 3161.26 3087.03 2374.34 2124.97 1139.01 945.35 929.05 854.64 717.57 662.5 77% 13% 15% 3% 21% 3% -61% 11% -15% 8% 29% -16% -2000 0 2000 4000 6000 8000 10000 12000 MVP Movies TVOne ANTV Klik Galaxy RTV Metro TV NET. IMC Indonesia Movie ANIPLUS VOD Berita Satu Diva The Series Karma Show ANTV Top Channels by Total Watch Duration (last 7D) Duration (in hours) Previous week % from last week 117,527 57,640 57,051 36,158 32,658 28,758 26,629 23,467 18,016 14,591 14,013 13,575 9% 77% 16% 10% 17% -47% 0.19% 5% 14% 121% -9% 22% (50,000) - 50,000 100,000 150,000 200,000 250,000 TVOne MVP Movies ANTV Klik Metro TV RTV NET. Galaxy SportsLocker Football Berita Satu SportsLocker Motorsport ANIPLUS VOD Diva The Series Top Channels by Total Viewers (Last 7D) No. of users Previous week % from last week
- 31. Total App Installed from Experiments (Last 30 days) Benchmark on Average CTR for Facebook ads: 0.9%, Source: https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks 13 14 14 19 19 20 18 18 16 11 13 14 16 11 11 12 9 12 17 16 12 13 17 19 16 23 25 19 17 17 - 5 10 15 20 25 30 22-Oct 23-Oct 24-Oct 25-Oct 26-Oct 27-Oct 28-Oct 29-Oct 30-Oct 31-Oct 1-Nov 2-Nov 3-Nov 4-Nov 5-Nov 6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov 13-Nov 14-Nov 15-Nov 16-Nov 17-Nov 18-Nov 19-Nov 20-Nov Thousands Campaign Week 4-5 Oct (22-31 Oct) App Install: 163,068; Ads: 25 Spend Rp 767,283,465 (@ Rp5.498) Brand Awareness: 0; Ads: 0 Rp0 (@ Rp-) Campaign Week-2 Nov (8-14 Nov) App Install: 106,676; Ads: 30 Spend: Rp459,363,068 (@ Rp5.410) Brand Awareness: 2,611 ; Ads: 2 Rp438,867 (@ Rp168) Campaign Week-3 Nov (15-20 Nov) App Install: 116,554; Ads: 24 Spend: Rp450,699,301 (@ Rp4.163) Brand Awareness: 125; Ads: 1 Rp199,678 (@ Rp1,597) Campaign Week-1 Nov (01-07 Nov) App Install: 86,059; Ads: 27 Spend: Rp 402,715,104 (@ Rp5.565) Brand Awareness: 1,605; Ads: 1 Rp100.000 (@ Rp 62) Sent: 72,461 ; Opened: 9,753 Open Rate 13.46% ; Click Rate : 2.24% Remaining target: 96,303 Sent: 374,088 ; Opened: 50,779 Open Rate : 14.47% ; Click Rate : 2.08% Remaining target: 45,524 Sent: 80,228 ; Opened: 13,372 Open Rate : 17% ; Click Rate : 2.11% Remaining target: 122,655
- 32. Experimentation Team Effort Omni channel experience
- 33. Thank You! Stay in touch @fazafc fazafc@gmail.com Linkedin faza faikar