Digital Marketing Basics
- 2. Training Objectives • To learn more about digital media communication possibilities and its relevance to our business • To learn about how to respond in social media as a Nestlé employee; the do’s and don'ts
- 3. Digital Marketing Platform Media Measure Content Know and Use for Business Facebook Instagram LinkedIn Twitter Pinterest Snapchat Tumblr Google-YouTube Google- Search Programmatic
- 4. Updated on 22 Nov, 2017
- 5. FACEBOOK Launched in 2004 1.7 Billion monthly active users worldwide Owns WhatsApp, Messenger, Instagram, VR
- 6. Updated on 22 Nov, 2017
- 7. Facebook Demographics Updated on 22 Nov, 2017
- 8. • Page Post Engagement • Page likes • Clicks to website • Website Conversions • App Installs • App Engagement • Event Responses • Video Views • Slideshows • Carousel Adverts • Dynamic Product Ad
- 11. An online and mobile social network for photo and video- sharing. Acquired by Facebook in 2012, the advertising platforms merged and most of the advertising and targeting options are the same for both platforms. Similar to Facebook ads, to run ads on Instagram, you'll need a Facebook Page for the brand or product you are promoting.
- 12. Updated on 22 Nov, 2017
- 13. Updated on 22 Nov, 2017
- 15. Largest professional social network in the world with more than 460 million registered accounts. Of these, about 106 million users visit the site at least once a month. • Offers group features, company pages, and job listings • have a publishing platform on which invited thought leaders, influencers, and all other registered users can publish posts. • A great platform for two purposes: To promote employers, their jobs and stories, and to advertise products and services that are of interest to a professional audience.
- 16. Updated on 22 Nov, 2017
- 18. Twitter is known as the “SMS of the internet”. • founded in 2006 • more than 300 million registered monthly active users who post and read messages with up to 140 characters. • Users can add links, photos and videos to their tweets, include hashtags to help others find their message, and run polls within a tweet.
- 22. Pinterest • lets users upload, save, sort, and organize images and videos, called pins, in personal and collaborative collections, called boards. • The platform now reports 150 million monthly active users, who contribute to what the Pinterest CEO calls the “Catalogue of Ideas”.
- 24. Ad types that Pinterest offer: Currently, Pinterest only offers one advertising type to all businesses in the US, Canada, and the UK: The Promoted Pin. Promoted Pins are inserted into a user’s feed and search results. They look exactly like regular Pins, but are marked as “Promoted Pins”. You can buy Promoted Pins optimized for three different campaign objectives: Awareness, Engagement, and Traffic.
- 25. Snapchat • Started out as visual instant messaging service and has now evolved into a combination of a multimedia messaging and content platform. • Has more than 200 million monthly active users, many of them Millennials. They exchange snaps and stories with their friends and access the media content provided by editorial partners.
- 28. • A microblogging and social networking website. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users blogs. Bloggers can also make their blogs private. For bloggers many of the website's features are accessed from a "dashboard" interface. As of November 1, 2017, Tumblr hosts over 375.4 million blogs • Posts that are strictly text are often ignored. Images and GIFs are more engaging than text, and tend to get more reblogs.
- 29. • GDN • YOUTUBE
- 31. Google Display Network and Audience Targeting is cross platform, cross device and is based on real time audience signals that allows you to reach over 90% of global internet users.