Digital Marketing by NetMedia8
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Digital marketing uses electronic devices like computers and smartphones to engage consumers through various digital channels such as social media, email, mobile apps, and websites. It can promote brands, products, and services in a timely, cost-effective manner. There are two main forms - pull marketing, where consumers actively seek content through searches and feeds, and push marketing, where marketers send messages without consent through ads and spam. Digital marketing is a growing field that supports customer engagement and servicing across many industries.
Digital Marketing by NetMedia8
- 1. Digital Marketing by NetMedia8 Digital marketing is marketing ways that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc. Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner. Apart from using many of the techniques and practices contained within the category of Internet Marketing, digital marketing extends beyond this by including other channels that do not require the use of the Internet. Due to non-dependence on the Internet, the field of digital marketing includes a whole lot of elements such as mobile phones or cell phones, display / banner ads, sms /mms, digital outdoor, and many more. Digital marketing is now being enlarged in vast areas to support the "servicing" and "engagement" of customers. Two different forms of digital marketing exist: In pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. Websites, blogs and streaming media (audio and video) are examples of pull digital marketing. In each of these, users have to navigate to the website to view the content. Only current web browser technology is required to maintain static content. Search engine optimization is one tactic used to increase activity. Martin et al. (2003) found that consumers prefer special sales and new product information, whereas "interesting" content was not useful. In push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as push digital marketing when the
- 2. recipient has not given permission to receive the marketing message. Push marketing is also known as spam. Push technologies can deliver content as it becomes available and can be better targeted to consumer demographics, although audiences are often smaller, and creation and distribution costs are higher. Source: Wikipedia Author’s info NetMedia8 is a Digital Marketing Agency, based in Malaysia. We serve many Industries especially Small Businesses since 2010. Visit us at http://www.NetMedia8.com for more info. Related terms: Internet Marketing, Mobile Marketing, Social Media Marketing, SMS Marketing, Facebook Marketing, Twitter Marketing, PPC Campaign, Internet Advertising.