Digital marketing introduction
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Digital marketing is the marketing of products or services using digital technologies like the internet and mobile phones. It includes techniques like search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO), and social media marketing (SMM). The goals of digital marketing are to increase visibility, reach the right audience, generate leads, inform customers, engage audiences, motivate action, generate traffic, maximize return on investment, and convert sales. SEO involves optimizing websites to rank higher in organic search results, while SEM uses paid advertisements. SMO optimizes websites for sharing on social media, and SMM actively shares and publicizes content on social channels.
Digital marketing introduction
- 1. DIGITAL MARKETING Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Internet Marketing or Digital Marketing refers to Marketing and Advertising efforts that use web, Email, and Social sites to drive more leads , more sales and more visibility for Brand Building.
- 2. DIGITAL MARKETING GOALS (1)Visibility (awareness of product , services ,about your brand) (2) Reach the Right audience ,customers (3)Generate leads (enquiry list for our product ,services ) (4) Informing customers (5)Engage with your Audience, customers (6)Motivate your Audience to Take Action (7)Generating traffic (8)Maximize Return on Investment(ROI) (9)Convert sales (convert enquiry into sales) (10)Analyze (how many enquiry converted and which is not converted by us make improvement on that)
- 3. DIGITAL MARKETING TECHNIQUES …  SEO (SEARCH ENGINE OPTIMIZATION)  SEM(SEARCH ENGINE OPTIMIZATION)  SMO(SOCIAL MEDIA OPTIMIZATION)  SMM(SOCIAL MEDIA MARKETING)
- 4. WHAT IS SEO..?  Search engine optimization (SEO) can be described as strategies and tactics used to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.  The goal of successful SEO is to obtain a high-ranking placement in the search results page of a search engine (e.g. Google, yahoo etc)
- 5. WHAT IS SEM…?  It includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.  SEM offers you the opportunity to pay based on clicks (you pay only for each click through from the advertisement to your Web site).  Example Google Adwords : (Google Ad Words is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on cookies, keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users.)
- 6. SEO VS SEM …  Search Engine Marketing or SEM, is the larger bubble that incorporates SEO, PPC or CPC, and other forms of paid Internet advertising. While SEM incorporates many other aspects of Internet marketing, the biggest difference between SEO and SEM is this:  SEO is a portion of SEM that focuses on gaining organic search traffic while SEM focuses on gaining search traffic through the use of paid advertisements.  Common Methods of SEM include:  SEO (free)  Paid Inclusion  Traditional Ads  PPC (Pay-per-click) Advertising
- 7. WHAT IS SMO..?  Social Media Optimization  Social Media Optimization or SMO refers to the process of streamlining or optimizing a website so that it can be exposed online on various social media channels. This process can include anything carried out “on-page” such as refining the interface and usability of the site so that it becomes more compelling to the visitors in an effort to help them share it through various social media sites.  Types of social media include social networking sites such as Face book, Twitter, video and blogging sites and social news and bookmarking sites. In general, social media optimization refers to making a website and its content viable and optimized for sharing across social media and networking sites.  In short, SMO is all about pulling your audience in with an “optimized” website and encouraging them to spread your content without any effort on your part.
- 8. SOME EXAMPLES OF SMO…  Some Examples of Social Media Optimization / Marketing Techniques are as follows:  Joining relevant online communities or social networking sites to help promote your business.  Adding RSS feeds to your website (RSS stands for Really Simple Syndication that can be used to easily update content).  Blogging (where you add content to blogs).  Creating your own business blog.
- 9. WHAT IS SMM..?  SMM on the other hand is the next step to SMO. Once you optimize your website, it’s time to share and publicize it online on various social media channels for the people to know about your brand, its product and services and to show interest in them. It plays more of an active role by referring to the creation and sharing of content and other messages through the social web by means of viral marketing. These may include advertisements, blogs, images, and videos describing your services and products. For instance, creating a convincing content that gets bookmarked, spreading a viral video by putting it on YouTube and other social media websites falls under SMM.  SMM is about activities that are done off-site, for instance, participating in online communities to have direct interaction with your customers forms an active part of SMM.
- 10. CONCLUSION …  The clear difference between the two is: SMO refers to on- page modifications on your website whereas SMM refers to activities taking place outside your website (on some other channels). In brief, SMO can be taken as a way to encourage SMM activities by visitors of your website.
- 11. CONTACT OM SIR :  VISICOMP TECHNOLOGY PVT LTD. BEST Commercial Complex, 4th floor, A Wing,Opposite Railway Station, Andheri(W) Mumbai-400 058. Maharashtra,INDIA. Phone No. : +91 22 2670 8186 / 2670 8190 Fax : +91 22 26287508 Email: vissicomp@yahoo.co.in, vissicomp@vissicomp.com Web: vissicomp.com